2021 ASLA COMMUNICATIONS AWARD OF HONOR: Be a Good Neighbor: A New Approach for Supportive Communications & Resource Sharing / James Corner Field Operations

“好邻居计划旨在联系布鲁克林中心区的居民和设计公司，通过稳固的社区对话来为社区制定疫情背景下的发展对策。这些对话确定了重新开放的策略，并将其提炼为数字化的指南、海报和小册子，借助现有的社区网络分发给公众。”
– 2021年评审委员会

“The Good Neighbor program seeks to connect residents of central Brooklyn with design firms to develop neighborhood-appropriate COVID-19 responses through robust community dialogues. These conversations identified strategies for reopening, which were distilled into a digital guidebook, posters, and pamphlets that were distributed through existing community networks.”
– 2021 Awards Jury

来自 ASLA 对gooood的分享。
Be a Good Neighbor: A New Approach for Supportive Communications & Resource Sharing | James Corner Field Operations

项目概述
PROJECT STATEMENT

名为“邻居在行动”的倡议促使具有领导力的社区与设计公司建立联系，使它们作为合作网络的一部分，为纽约市受到疫情影响的社区提供帮助。

在与Bedford Stuyvesant当地部门的合作下，Restoration团队建立了一种持续且具包容性的社区参与过程，旨在帮助社区在疫情背景下制定安全和鼓舞人心的再开放策略。这些策略回应了社区当前的需要，反映了他们的现状，并支持了其在建设方面的持续努力。该参与过程包括每周的团队会议、虚拟社区对话、定制的研讨会、手册与海报制作，以及创造直观且具有鼓励意味的寻路标识和现场装置等等。以上这些行动都有助于开展更大范围的“好邻居计划”，最终帮助建立相互支持的沟通关系以及资源上的共享。

时至今日，Restoration团队仍然与社区保持着合作关系，在面临不可预测的挑战和有关再开放策略的制定时，将持续提供支持与咨询服务。作为社区主导的合作模式，这种主动的沟通策略以具有包容性和参与性的设计为优先，在此基础上实施一系列新的项目以帮助建立安全且公平的社区。

▲场地：来自Bedford Stuyvesant的Restoration公司作为一个提倡尊重与平等的机构，与社区居民和企业建立合作，旨在改善布鲁克林中部地区的生活质量。他们的总部“恢复广场”（Restoration Plaza）被视为布鲁克林中心的“市政厅”。“Restoration Plaza”，被称为The Site. Bedford Stuyvesant Restoration Corporation has a deep legacy as an institution of respect and equality that partners with residents and businesses to improve quality of life in Central Brooklyn. Our site, Restoration Plaza, serves as the “town hall.” © Fillip Wolak

项目说明
PROJECT NARRATIVE

“邻居在行动”倡议

在纽约市和美国各地，疫情带来的不均衡影响威胁着小型企业的生存，并加剧了种族财富差距的扩大。为了应对这一现状，由Van Alen研究所和城市设计论坛共实施的“邻居在行动”倡议（Neighborhoods Now）将纽约市受疫情影响较严重的社区与设计公司联系起来，促使双方进行合作，制定出安全且有效的再开放策略。每个团队都为他们的社区伙伴提出了一系列设计建议、原型和装置方案，使这些社区能够在应对自身的紧急需求的同时，为整个城市的抗疫战略做出贡献。

Restoration团队

作为全美国第一家社区发展公司（CDC），Restoration长期以尊重和平等为原则与居民和企业建立合作，并通过他们的四个中心——布鲁克林商业中心、健康邻里中心、个人财务健康中心和RestorationART中心，改善布鲁克林中部地区的生活质量。他们的总部“恢复广场”（Restoration Plaza）被视为布鲁克林中心的“市政厅”，每年接待超过150万与艺术、教育、社区参与、非营利服务以及商业领域的相关人士。本次项目的目标正是建立并支持Restoration正在进行的伟大工作，帮助其重新开放，同时利用他们的影响力来吸引更广泛的社区。Restoration目前已经成为其他社区团体的典范，这也从很大程度上激励着我们将双方的合作成果复制并扩展到其他社区。

社区对话

项目团队发起并保持了长期且有力的社区进程，与各方利益相关者以及更广泛的邻里建立联系，以确保设计研究与想法能够满足当下的需求并反映社区现状——所有这些都是在符合隔离政策的前提下通过虚拟平台完成。

项目团队与焦点小组举办了一系列社区对话（Community Conversations）以确定一些关键性的挑战，以及整个社区所面临的机会和前景。后续的社区对话活动在Restoration的Facebook主页进行直播，并向21000位居民发出了参与邀请。超过820人收看了活动直播并鼓励社区在活动期间发布各种问题，从而可以在对话过程中实时地将其解决。活动的录像也可以通过Facebook访问，便于无法参与直播的人观看和回复。

用户友好的宣传方式和广泛的传播

海报：社区提出的关键需求包括制定与COVID-19相关的多语言传播策略，目的是促进健康、建立寻路系统以及阐述再开放政策条例。作为范围更广阔的“邻居在行动”倡议的一部分，Partner & Partners负责设计了一系列海报作为多语言的宣传标识，包括阿拉伯语、孟加拉语、英语和西班牙语版本，旨在以包容性的方式反映社区情况。设计团队鼓励社区居民传送自己的照片，并将这些照片提取为海报的平面设计元素。海报可以从线上免费下载，提供了清晰简明的通信协议，使用户可以自行选择最合适自身业务的版本，或定制和填写一些更具体的细节。

小册子：Restoration团队还专门为社区定制了不同的小册子，以清晰、简明且友好的方式教育和吸引租户、用户以及更大范围的社区居民，让社区发展公司（CDC）、纽约州、城市和联邦下达的指导方针不再晦涩难懂。通过分发社区手册和举办重点研讨会活动，Restoration团队致力于为Bedford-Stuyvesant的居民、小型企业所有者以及办公人员提供有关再开放策略的支持、传达和教育。

数字指南：项目团队还创建了一个用户友好的数字指南，可以便捷地分享在网络上以供大范围的传播和下载。该指南包含了关于再开放的指导方针、能够让整个场地和社区的公共区域得到重新利用的快闪式设计概念，以及可以长期实施的发展举措和想法。健康的思想和体魄能够让社区变得更强大，这不仅是Restoration的核心精神，也呼应了该项目所致力于实现的目标，即同时为居民创造精神和身体上的福祉。

“做个好邻居”计划

倡议的长期实施，取决于持续的社区参与和与Restoration的深度合作，它有助于开展更大范围的“做个好邻居”计划（Be A Good Neighbor Program），鼓励企业和开放空间协同作用，以创建相互连接的网络、帮助企业重新运营、改善社区绿化以及建立强健的社区。

社区对话活动提供了一系列有助于凝聚社区的策略。例如，户外咖啡馆原本并不是社区优先考虑开展的业务，因为许多商铺都位于人流量更大的街道上，且只提供外卖服务。这种现状为二级慢速道路和绿化街道提供了机会，在非交通高峰时期，这些街道可以临时关闭，用于举办快闪或社区活动。设计方案之一是为Bedford-Stuyvesant量身定做的“大拼贴”（Smorgasbord），其中汇聚了来自社区的不同创意，产生了诸如“Stuy-borg,” “Smorga-Stuy”和“Bed-StuYummy”等各具特色的名称。

另外一个例子是“土地交换”概念的提出，它鼓励资源共享和重新利用社区中未经使用的空间。这使社区内的企业可以相互支持，或利用这些空间提供公共资源和服务。在实施这一概念的过程中，项目团队制定了一份关于空置场地和店铺的清单，可以根据附近企业与社区的需要，临时对这些空间进行重新利用和布置。这一策略促进了团队与城市机构的合作，以证明许多社区对交换人行道使用权的需要，同时制定相关协议和保险结构，以简单易行的步骤来支持这一交换过程。此外，团队还与各方机构和社区合作，将“纽约市开放餐厅计划”（NYC Open Restaurants Program）拓展至更广阔的范围，例如零售商店、美容美发店以及各类需要坐下来的服务。

社区建设日

一系列的社区建设日活动（Community Build Days）包括与RestorationART合作开展的图形引导标识设计，以及第一阶段的“认领广场”壁画。引导标识利用地面、墙壁和楼梯柱子，帮助来访者辨认由Restoration提供的服务，使他们随时意识到自身享有的社区权益。一些标识还传达了给人以乐观感受的信息，例如“回家了，不孤单”的标语。“植物路标”利用绿化和种植来营造轻松又美观的环境，作为图形化的标识和物理屏障来鼓励保持社交距离，引导来访者在场地内部或周围活动，同时带来一种振奋人心的活力与生命力。“认领广场”壁画一方面宣传了社交距离的策略，另一方面也为社区建造、展示历史、追思过去和强调社区力量做出了重要的贡献。

持续的参与

“邻居在行动”倡议最初计划实施6周，但实际上已经变成了一种长期的合作关系——Restoration团队承诺为社区提供持续的无偿咨询服务。该团队近期还开展了一次小型商业研讨会，鼓励社区在面临新的、不可预测的挑战或实施再开放战略的时候可以相互提供援助。随着指导方针的变化，社区小册子和再开放协议也在不断更新。不仅如此，团队还将继续帮助社区寻找与法律、平面设计、公共卫生和其他服务相关的额外资源以提供长期的支持。

Restoration执行副总裁兼首席运营官Dyrnest Sinckler在一次“社区建设日”活动之后指出：“在这一天的活动中，我们真正体会到了社区行动和私人企业系统的宝贵之处……二者的结合发挥出了比自身更大的效用，它是我们对于未来的希望所在（此句引用了肯尼迪的讲话）。”作为社区主导的合作模式，这种主动的沟通策略以具有包容性和参与性的设计为优先，在此基础上实施一系列新的项目以帮助建立安全且公平的社区。

▲社交媒体：利用社交媒体的各种渠道，项目团队邀请Bedford-Stuyvesant的租户、小企业主和居民参加各类对话与活动。Social Media. We utilized social media across channels to invite tenants, small business owners, and residents of Bedford-Stuyvesant to join for conversations and events. © Bedford Stuyvesant Restoration Corporation, Urban Design Forum, and Van Alen Institute

▲社区对话：项目团队举办了一系列与焦点小组的社区对话，以确定主要的挑战，以及整个社区所面临的机会和前景。Community Conversations. A series of Community Conversations with focus groups were held to identify key challenges, as well as opportunities and aspirations being faced by the neighborhood-at-large. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲社区对话：在社区对话活动中，团队知悉了不同的挑战，并提出了一系列初步的再开放战略，鼓励参与者利用Zoom和Facebook直播平台的问答和聊天功能积极加入讨论。Community Conversations. In our Community Conversations events, we listened to challenges and presented a series of preliminary reopening strategies, encouraging participants to be active participants in the conversation, utilizing Q&A and chat functions in Zoom and on Facebook Live. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲小册子：为办公人员和客户设计的小册子以Restoration所在街区为案例，概述了办公场所的安全再开放协议。二维码和链接能够提供额外的信息。整个小册子保持了清晰、简洁和用户友好的品质。Pamphlets. The Office Workers & Clients pamphlet outlines safe reopening protocols for offices, using the Restoration block as a case study. QR codes and links provide additional information for those looking for it, while keeping the pamphlet clear, concise, and user-friendly. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲小册子：为小企业主设计的小册子，对餐厅、咖啡馆、发廊和酒馆等小型企业的重新开业规程提出了建议，其中也包括街道上的快闪式公共空间。Pamphlets.The Small Business Owners pamphlet advises on reopening protocols for small businesses such as restaurants and cafes, hair salons, and bodegas, along with pop-ups on the street for communal use. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲小册子：“做个好邻居”手册鼓励通过获取服务、参与性艺术活动和交换/共享开放公共空间来建设社区。Pamphlets. The Be A Good Neighbor pamphlet encourages community building through access to services, participatory art activities, and land swaps/sharing of open space. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲数字指南：该指南的内容囊括了再开放的指导方针、快闪式设计理念以及长期保持合作关系的想法和策略。Digital Guidebook. The guidebook included reopening guidelines, design ideas for pop-ups, as well as ideas and strategies for longer term initiatives and partnerships. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲数字指南：快闪式空间的设计理念鼓励对场地和社区内的既有公共空间进行有价值的再利用，呼应了Restoration的核心精神：健康的思想和体魄能够让社区变得更强大，借助不同的项目可以同时为居民创造精神和身体上的福祉。Digital Guidebook. Design ideas for pop-ups encourage the meaningful reuse of public and found spaces through the site and neighborhood, inspired by Restoration’s ethos that healthy minds and bodies strengthen our community, projects promote mental and physical health and wellbeing. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲海报：由Partner & Partners设计的海报以包容性的方式回应了各个社区的需要。它鼓励居民们传送自己的照片，并将其提取为设计元素。二维码可供企业主下载这些标识。Posters. Signage by Partner & Partners was designed to be inclusive and representative of the community, and we encouraged neighbors to send in their portrait in the pamphlets and in Community Conversations. QR codes allow business owners to download the signage online. © Partner & Partners 

▲“做个好邻居”计划：该计划的其中一个内容是，鼓励业主和土地所有者分享他们的空间，用于创造快闪式空间或临时使用的场所。Be A Good Neighbor Program. As part of the “Be A Good Neighbor” program, privately owned properties and landlords can share their space for pop-up or temporary use. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲“做个好邻居”计划：该地图展示了空置店铺的位置，它们可以被重新利用，成为附近企业在人行道上的延伸，同时也能够为社区提供可利用的开放空间。Be A Good Neighbor Program. We also mapped vacant storefronts, as these can also be repurposed, allowing for sidewalk extensions for adjacent businesses and open space the neighborhood can take advantage of. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲地面图案和植物路标的结合不仅能够激活共享空间，还能够帮助人们维持社交距离。Graphic Wayfinding & Living Decals. A combination of graphic wayfinding and living decals encourage social distancing while activating shared public spaces. © KPF, James Corner Field Operations, Farzana Gandhi Design Studio, JB&B, and AE Superlab

▲社区建设日：项目团队与Blondie’s Treehouse进行合作，后者捐赠了花盆、植物和土壤，为公共空间带来绿意。这些植物将作为“活的”路标，维持社交距离并引导游客的物理屏障。Community Build Days. We worked with Blondie’s Treehouse, who donated planters, plants, soil, and their time for delivery and installation, to add greenery to the public spaces, using these as living decals—physical barriers that encourage social distancing and navigate visitors. © Cameron Blacklock, courtesy of Urban Design Forum

▲社区建设日：现场部署的举措包括地面图案、壁画指引、物理屏障以及小册子和海报的分发等。这些举措均有赖于持续的社区参与以及与Restoration的深度合作。Community Build Days. Initiatives deployed on site include wayfinding graphics, mural outlines that will get filled in over time, barrier building, and distribution of pamphlets and posters. These rely on sustained community engagement as well as deep collaboration with Restoration. © James Corner Field Operations and Cameron Blacklock, courtesy of Urban Design Forum

▲社区合作伙伴：目前仍在持续的强有力的社区进程已经获得了众多利益相关者的支持，包括Restoration、Bed-Stuy Gateway BID和Fulton Arts Fair等合作伙伴，以及更广泛的社区。Community Partners. Our ongoing and robust community process has engaged stakeholders, including Restoration, the Bed-Stuy Gateway BID, and Fulton Arts Fair to name a few partners, as well as the broader neighborhood. © Restoration, OpenPlans, NYC Departments of Education and Planning, NYU School of Law, Richard Beavers Gallery, The Jewish Board, Turner, Brooklyn Community Board 3, Bed-Stuy Gateway BID 

PROJECT NARRATIVE

Neighborhoods Now Initiative

In New York City and across the country, COVID-19’s uneven impact has become painfully evident, threatening to shutter small businesses and expand the racial wealth gap. In response, the Neighborhoods Now initiative formed by the Van Alen Institute and Urban Design Forum has connected neighborhoods hard-hit by the pandemic across New York City with design firms in order to collaborate and develop safe and effective reopening strategies. Each team developed tailored strategies with their community partners, contributing to a set of design recommendations, prototypes, and installations empowering communities to respond to their immediate needs while contributing to the city-wide strategy on pandemic response.⁠⠀

The Restoration Team

As the nation’s first Community Development Corporation (CDC), Restoration has a deep legacy as an institution of respect and equality that partners with residents and businesses to improve the quality of life in Central Brooklyn through their four core centers—the Brooklyn Business Center, the Center for Healthy Neighborhoods, the Center for Personal Financial Health and RestorationART. Their headquarters, referred to as Restoration Plaza and known as the “town hall” of Central Brooklyn, receives more than 1.5 million visits per year related to arts, education, community engagement, non-profit services, and commerce. Our goal was to build upon and support the incredible work that Restoration is already doing and to help facilitate their reopening while leveraging their reach to engage the broader community. Restoration is already a model for other neighborhood groups and therefore our work together also serves as an inspiration that could potentially be replicable in other communities.

Community Conversations

We started with and maintained an ongoing and robust community process to engage with stakeholders and the broader neighborhood in order to ensure the design research and ideas were responsive to current needs and reflective of the community—all done during a time of social distancing and through virtual platforms.

A series of Community Conversations with focus groups were held to identify key challenges, as well as opportunities and aspirations being faced by the neighborhood-at-large. The subsequent Community Conversations event was broadcast live on the Restoration Facebook page with an invite distributed to 21,000 residents. Over 820 people tuned into the event live and the community was encouraged to post questions during the event so these could be addressed in real time during our conversation. A recording of the event is accessible via Facebook so those who were unable to join live could continue to view and respond to the video.

User-Friendly Communication & Mass Distribution

Posters – Some of the key needs as articulated by the community included clear COVID-19 related communications strategies in multiple languages for health, wayfinding, and reopening protocols. As part of the larger Neighborhoods Now initiative, Partner & Partners designed a series of posters as multilingual signage, including Arabic, Bengali, English, and Spanish versions, with the intention of being inclusive and reflective of the community. The posters encouraged the community to send in photos of themselves, with the graphics modeled after photos of individuals that make up the community. Available for free download online, the posters offer concise communication of protocols, allowing the user to self-select the ones that are most appropriate for their business with the ability to customize and fill in details that are specific to them.

Pamphlets – As a result of working with Restoration and the community, the Restoration Team also created customized pamphlets to educate and engage with tenants, users, and the community-at-large in a way that is clear, concise, and user-friendly, demystifying CDC, New York State, city, and federal guidelines. Through community pamphlet distribution and focused workshop events, the Restoration Team intends to provide Bedford-Stuyvesant residents, small business owners, and office workers with support, awareness, and education regarding reopening strategies.

Digital Guidebook – The team created a user-friendly digital guidebook, which is easily shared and available for download and mass dissemination online. The guidebook included reopening guidelines, design ideas for pop-ups that encourage the meaningful reuse of public and found spaces throughout the site and neighborhood, as well as ideas and strategies for longer term initiatives and partnerships. Inspired by Restoration’s ethos that healthy minds and bodies strengthen our community, projects promote mental and physical health and wellbeing.

Be A Good Neighbor Program

Longer term initiatives, which depend on sustained community engagement and deep collaboration with Restoration, contribute to a larger “Be A Good Neighbor” program, encouraging businesses and open spaces to work together to create a connected network that helps businesses reopen, greens the neighborhood, and builds community.

The Community Conversations informed a series of strategies for the community to come together. For example, outdoor cafes are not a priority in this neighborhood, as many businesses are located on high-traffic streets with takeout-only restaurants. This led to opportunities for secondary slow streets, green streets, and temporary street closures during off-peak times for pop-ups and community events. One idea was Bedford-Stuyvesant’s version of Smorgasbord, which included a spontaneous live community brainstorm, generating names such as “Stuy-borg,” “Smorga-Stuy” and “Bed-StuYummy.”

Another example is the “land swaps” concept that encourages resource sharing and repurposing of unused spaces within the neighborhood. This allows businesses in the neighborhood to support one another or use these spaces to provide public resources and services or space for community building initiatives. As part of this effort, the team built an inventory of vacant lots and storefront vacancies that can be temporarily repurposed and fitted out for use based on needs of the adjacent businesses and the community. This strategy led the team to work with city agencies to demonstrate the need in many communities for sidewalk right swaps and develop agreements and insurance structures that support this with an easy step-by-step process. The team also worked with agencies and the community to extend the NYC Open Restaurants Program to other uses, such as retail, beauty and barbershops, and sit-down social services.

Community Build Days

A series of Community Build Days included implementation of intuitive graphic wayfinding, greening efforts, and the first phase of Adopt-a-Square Murals, in collaboration with RestorationART. Graphic wayfinding makes use of the ground, walls, and stair risers, helping navigate visitors to Restoration services and signal that Restoration is open and still providing support and services for the community, including Restoration’s optimistic messaging, such as “You’re home, not alone.” “Living Decals” use greening and planting for de-densification, beautification, and as graphic cues and physical barriers to encourage social distancing, navigate visitors in and around the site, and provide an uplifting sense of vibrancy and life. The Adopt-a-Square Murals encourage social distancing while building community, showcasing history, memorializing loss, and celebrating strength in the neighborhood.

Sustained Engagement

The Neighborhoods Now initiative’s initial scope was a 6-week effort, but has turned into a long-term partnership, with the Restoration Team committing to providing ongoing pro-bono consultation services to Restoration and the community-at-large. The team recently led a small business workshop and continues to invite the community to reach out as new, unforeseen challenges are faced and reopening strategies are put in place. As guidelines change, our community pamphlets and reopening protocols are continually updated. The team also continues to offer support in finding additional resources, including legal, graphic design, public health, and other services.

As noted by Dyrnest Sinckler, EVP/COO of Restoration after one of our Community Build Days, “Over the course of the day we truly experienced ‘the best of community action with the best of the private enterprise system…Neither by itself is enough, but in their combination lies our hope for the future,’” quoting Robert F. Kennedy. As a collaborative model for community-led initiatives, this intentional communication strategy puts paramount importance on inclusive and participatory design with projects that build a safe and equitable community together.

More: ASLA; James Corner Field Operations