“这种智能而高效的社区教育工具，将重要的信息传播到加利福尼亚圣拉斐尔的洪灾多发地区。该区域居住着成千上万的、以西班牙为母语的移民，其中许多人对海平面上升及其对社区构成的威胁仍不十分了解。FloMo是一款能够引发好奇心的面包车，它携带着丰富的双语图例、洪水测量尺和激光水准仪，能够与社交媒体相连接，还能够对学校和社区起到教学作用。它以一种平易近人又令人信服的方式告诉人们，在气候变化的时代里，洪水的发生将影响每件事、每个人。”
– 2019年评审委员会“This clever and effective community education tool brings vital information to a flood-prone area in San Rafael, California, home to thousands of Spanish-speaking immigrants, many of whom have limited understanding of the threats posed to their community by rising sea levels and storm surge. FloMo, a van covered in curiosity-provoking bilingual graphics, along with a flood gauge, a laser level to project flood possible levels, social media connections, and educational outreach to schools and community gatherings, sends a compelling and approachable message that in an era of climate change, flooding will affect everything and everyone.”
– 2019 Awards Jury
来自 ASLA 对gooood的分享。
Crosswinds Marsh Wetland Interpretive Preserve by Bionic
项目概述
PROJECT STATEMENT
FloMo旨在向那些因洪水和海平面上升而面临灾害威胁的移民社区即时传达有用的信息。
加利福尼亚圣拉斐尔的运河区是成千上万移民的家园。这里的社区之间保持着紧密的联系，并且凭借强大的社会结构保持着自身的独立性。作为海湾区域的主要劳动力，社区居民们对当地的经济发展有着至关重要的作用。然而，他们生活在海平面之下，仅靠日渐老化的水泵和堤坝提供微弱的保护，哪怕一场洪水都将使社区面临被毁灭的危险。随着时间的推移，若再不采取任何行动，社区将不可避免地受到海平面上升带来的灾难。
FloMo正是在这样的情况下诞生，它能够向社区居民传达有关气候变化和洪水的信息。这些信息丰富而有趣，简单而又意义重大，同时还能满足两种语言使用者的需要。
The FloMo is a Trojan Horse to deliver a message of awareness and unity to a community of immigrants and businesses that are at risk of displacement or devastation by flooding and sea level rise.
The canal district in San Rafael California is home to a community of thousands of immigrants. Their community it tight knit, hardworking, and interdependent with a strong social structure. They are the workforce of the bay area, and critical to the regional economy; they live in an area below sea level and thinly protected by aging pumps and levees. A single flood event would devastate the community and its social cohesion. In time the whole community will inevitably be displaced by sea level rise if nothing is done.
Fun, informative, relatable, and bi-lingual the FloMo delivers a profound and simple message about climate change and flooding.
▲FloMo向社区居民传达有关气候变化和洪水的信息。这些信息丰富而有趣，简单而又意义重大，同时还能满足两种语言使用者的需要。The FloMo: Fun, informative, relatable, and bi-lingual the FloMo delivers a profound and simple message about flooding and climate change, seen here engaging local residents about the risks to their community.
项目说明
PROJECT NARRATIVE
背景
FloMo（San Rafael Flood Mobile，即圣拉斐尔洪水信息传播车）旨在向那些因洪水和海平面上升而面临灾害威胁的移民社区即时传达有用的信息。
加利福尼亚圣拉斐尔的运河区是成千上万移民的家园。这里的社区之间保持着紧密的联系，并且凭借强大的社会结构保持着自身的独立性。作为海湾区域的主要劳动力，社区居民们对当地的经济发展有着至关重要的作用。然而，他们生活在海平面之下，仅靠日渐老化的水泵和堤坝提供微弱的保护，哪怕一场洪水都将使社区面临被毁灭的危险。随着时间的推移，若再不采取任何行动，社区将不可避免地受到海平面上升带来的灾难。
运河区的大多数居民都不会说英语，他们的精力全部花费在日常的生存问题上，包括不断上涨的生活成本和稀缺的住房。他们在很大程度上并不知晓自己正生活在种种危险之中。导致这种情况的根源是马林县数十年来盛行的制度化种族主义，它使得整个运河区与汽车基础设施及高速公路相隔离。
设计信息和信息传播器
FloMo的设计旨在“入侵”以汽车为主导的基础设施，借助无处不在的汽车来向最需要的人提供必要的信息和知识。它能够向社区居民传达有关气候变化和洪水的丰富而有趣的信息，同时能够满足两种语言使用者的需要。
FloMo所传达的第一个信息是“洪水会影响一切”。它借助一份地图阐明了500年一遇的洪水灾害将导致的后果，包括受到冲击的住宅、学校、基础设施、重要企业（药房、杂货店和加油站）和政府服务部门等等。
FloMo所传达的另一个信息是：“洪水会影响每一个人”。它利用一张山丘-海湾的横截面图展示了洪水灾害对不同地区居民的潜在影响范围：泥泞的斜坡、封闭的道路、难以获取的生活必需品、受损的基础设施、污染以及低洼地区已经毁损的房屋，它们都会对个人带来风险。FloMo还描述了导致洪水的具体原因（海平面上升、降雨和涨潮）以及它们同时发生的危险性，旨在向人们解释不同灾害之间的关联性。
FloMo的“讲解员”是一个叫做“Flo”的简画小人，他使用两种语言，借助面包车与公众进行更加随意、平易近人且深入人心的交流。Flo还会将图例中的一些特定区域强调出来，并提出一些居民、儿童或老人普遍都会产生的疑问，从而使大众与面包车上展示的信息和内容进行互动，并主动地探索地图和示意图中蕴藏的细节。
功能特色
FloMo拥有多个功能特色：1. 环绕车身的洪水位基准线、用以传达洪水水位的测量尺，以及一个可移动的激光水准仪，可以将不同的洪水状态投射到周围的物体和观察者身上。
FloMo还通过协作者标识、社交媒体链接和标签与其他组织和团体形成联系，以共同应对海平面上升、洪水和气候变化的问题。
为了能够与运河区的所有居民进行交流， FloMo的信息图表均被翻译为西班牙语。
面包车
使用耗油量较大的面包车来提高气候变化的意识，这是FloMo有意进行的一种“讽刺”。汽车行业（销售和维修）是运河区的经济支柱，这里汇聚了众多的汽车商城和修理厂。印在FloMo背后的图示强调了其自身的碳足迹，以及汽车尾气对于气候变化的“贡献”。FloMo排放的二氧化碳都将通过购买碳补偿作为抵消。此外，它还通过针对现任总统和政府的声明从政治方面对气候变化形成影响。
主动模式和被动模式
FloMo还被用于海平面上升导览、洪水知识展会、课堂参观、市政会议以及设计活动等。除了向外输出图文信息外，它还附带有许多可以亲手操作的工具、丰富的“Flood Line”水位线贴纸以及3D打印的互动洪水模型。将两种不同颜色的液体（分别代表风暴潮和陆上径流）倒入运河区的等比模型中，即可展示这两个水源如何最终引发洪水事件。附带精确标尺的水位线贴纸则是利用游击式营销策略，使人们在不经意间获取到与洪水有关的知识。
作为计划中的活动参与者，FloMo同时扮演着教学简报、政治说客、公众参与工具和大会主讲人的角色。
除了特殊活动之外，FloMo每天也在整个圣拉斐尔社区传播，并负责执行任务、运送设备和工作人员。不论白天还是黑夜，FloMo始终带着“问题”在街道上行走，使其经过的区域都能够从中改变和收益。
成果
FloMo至今已经吸引了成千上万的公民参与。它的强大力量不仅体现在其非凡的知识传播能力上，还在于它能够到达那些计划之外的地方。它曾出现在电视上，也曾拜访过学校、市政官员、居民和儿童；它曾参加过社区会议、与政客合影，也曾在教堂、杂货店停车场进行宣传活动。在很短的时间内，FloMo以极低的成本向脆弱的社区发出了警示，使他们认清了日常生活中潜在的威胁，并动员了政府部门制定政策和预算来实现变革。
▲风险：圣拉斐尔运河区已经位于海平面以下。成千上万的住房、居民的工作机会和数十亿美元的业务收入均面临着重大洪灾的威胁，并且仅靠日渐老化的水泵和堤坝提供微弱的保护。The Risk: The San Rafael Canal District is already below sea level. At risk during a 500-year flood event are thousands of housing units and jobs, and billions of dollars in business revenue. It is kept dry only by a system of aging pumps and levees.
▲社区：运河区拥有丰富的社区，它们联系紧密、相互依存却又十分脆弱。这里汇聚着众多低收入人群和移民人口，他们也是最难摆脱生活困境的一群人。The Community: The Canal District community, is rich and diverse, tightly knit, interdependent, and vulnerable. It is a center of low-income and immigrant populations, the people and families least able to relocate out of harm’s way.
▲车辆包装：定制的侧面图案使FloMo能够最大程度地以有趣和高效的方式传播关于洪水的知识。The Wrap: The FloMo features a custom vehicle wrap on all four sides for maximum fun, learning, and flood awareness.
▲包装前后对比：从一辆不起眼的1994年款福特伊克莱面包车变身FloMo！成为充满活力的且吸引人的教育和变革力量！Before/After: From a humble 1994 Ford Econoline van…to the FloMo! A vibrant, engaging, informative force for advocacy, education, and change!
▲洪水会影响一切：面包车的侧面绘有一张地图，解释了500年一遇的洪水灾害将导致的后果。社区居民可以借助它来判断自己生活和工作的地方是否位于洪泛区。Flooding Affects Everything: The passenger side of the van features a 500-year flood map, with individual structures, for community members to identify if they live or work in the flood zone.
▲洪水会影响每个人：面包车的另一个侧面绘有一张山丘-海湾的横截面图，并附带有洪水测量标尺和激光水准仪，后者可以将可能的洪水水位投射到周围的物体上。Flooding Affects Everyone: The driver side features a flooding cross-section of the community, from hills to ocean, as well as a flood measuring stick and laser level to project possible flood levels onto adjacent objects.
▲“Flo”是FloMo的讲解员。他以平易近人且引人入胜的方式发问，以此来为普通社区成员发声。“Flo” is the FloMo docent. Flo asks the questions and voices the opinions of the common community member in a way that’s approachable and engaging.
▲参与：学生们正在参与和洪水和气候变化相关的课程。FloMo如今介入了数十种活动，已吸引数百位学生观看，并且在当地新闻中也有报道。Engagement: Students getting an out-of-class lesson on flooding and climate change. The FloMo has been to dozens of events, seen by hundreds of students, and even been featured on the local news.
▲Flood Kit工具箱：除了向外输出图文信息外， FloMo还提供一个“工具套装”（Flood Kit），其中包括一个运河区的3D模型。可以将两种不同颜色的液体倒入模型，以模拟陆上径流和风暴潮的相互作用。Flood Kit: In addition to its own graphics, the FloMo travels with a Flood Kit, which includes a 3D model of the Canal District, onto which two different colored liquids can be poured to simulate the interaction between overland flooding and storm surge.
PROJECT NARRATIVE
WHY FLOMO?
The FloMo (aka the San Rafael Flood Mobile) is a Trojan Horse to deliver a message of awareness and unity to a community of immigrants and businesses that are at risk of displacement or devastation by flooding and sea level rise.
The canal district in San Rafael California is home to a community of thousands of immigrants. Their community is tightly-knit, hardworking, and interdependent with a strong social structure. These people are the workforce of the Bay Area, and critical to the regional economy. They live in an area that is below sea level and thinly protected by a system of aging pumps and levees. A single flood event would devastate the community and its social cohesion. In time, the whole community will be displaced by sea level rise if nothing is done.
Most canal residents do not speak English, and they are focused on day-to-day survival in a region with a rising cost of living and scarce housing. They are largely unaware that they live in harm’s way. This condition is the result of decades of institutional racism in Marin County that has segregated the canal district at large with layers of automobile infrastructure, freeways, and walls.
DESIGNING THE MESSAGE…AND MESSENGER
The FloMo was designed to hack the system. To blend in with the ubiquitous automobile in a landscape dominated by vehicular infrastructure, and deliver information and awareness to those that need it most.
Fun, informative, relatable, and bi-lingual the FloMo delivers a profound and simple message.
On one side, the FloMo communicates that “Flooding Affects Everything”, with a map showing the extent of a 500-year flood event, including affected residences, schools, infrastructure, critical businesses (pharmacies, grocery stores, gas stations), and governmental services.
On the opposite side, the FloMo communicates that “Flooding Affects Everyone”, with a cross-section from the hills to the bay showing the range of potential impacts from flood events for residents living in different locations. Mud slides, closed roads, and lack of access to necessities, infrastructure damage, pollution, and destroyed housing in low-lying areas are risks that affect everyone. The specific causes of flooding in the Canal District (sea level rise, rain, and high tides) and their dangerous combinations are described to explain the interaction between these different events.
The FloMo’s story is told by a bi-lingual stick-figure docent named “Flo”, who engages the public with more casual, approachable, and relatable questions and comments across the van. Flo highlights areas of specific interest in the graphics, asking questions that a typical citizen, child, or elder might have. Flo provides a relatable reason to engage with the van’s message and content, and to lean in closer and explore the finer level of detail in the maps and graphics.
FEATURES
The FloMo has multiple features: a graphic flood level datum encircling the van, a flood gauge measuring stick to convey flood levels, and a moveable laser level on the flood gauge to project various flood states on surrounding viewers and objects.
Collaborator logos, links, and hashtags to social media accounts connect the FloMo to other organizations, groups, and efforts addressing the issues of sea level rise, flooding, and climate change.
To communicate with all of the Canal District’s residents the FloMo’s infographics are translated into Spanish.
THE VAN
The irony of using a gas-guzzling van to raise climate change awareness is an intentional part of the FloMo’s message. The automobile industry — sales and repair — is a dominant economic sector of the Canal District. It is home to a wide swath of auto malls and a sea of repair shops. The FloMo’s rear graphics highlight its own carbon footprint and the contribution that automobile emissions make towards climate change. Carbon offsets were purchased for the van’s own impacts. It also engages the political aspect of climate change with a statement by Flo directed at the current president and administration.
ACTIVE MODE / PASSIVE MODE
The FloMo is used at sea level rise tours, flood fairs, classroom visits, municipal meetings, and design events. In addition to its outward graphic message and content, the FloMo also travels with hands-on engagements tools, copious “Flood Line” stickers, and a 3D-printed interactive flood model. The model allows two different colored liquids, one representing storm surge and the other representing stream flow, to be poured simultaneously onto a scale representation of the Canal District showing how these two sources create flood events. The Flood Line stickers (including a measuring stick for accurate placement) leverage guerilla marketing tactics to introduce flooding awareness in unexpected places.
As a planned participant in events, the FloMo simultaneously functions as an educational briefing, a political lobbyist, a public engagement tool, and a keynote speaker.
But the FloMo also circulates throughout the San Rafael community daily without a particular event to attend. It runs errands, moves equipment, and transports people. On the street, in parking lots, day and night it is provoking questions, increasing awareness, and promoting change wherever it goes.
RESULTS
The FloMo has reached tens of thousands of citizens. Its informality and ability to appear both where it is expected, and where it is not, is its super power. It has appeared on television and visited schools, informed municipal officials, enlightened residents, and engaged children. It’s been to dozens of events, including community meetings, photo ops with politicians, sea level rise tours, church and grocery store parking lots, and advocacy events. In a short period of time, for a very low cost, the FloMo has alerted a vulnerable community to an imminent threat to their way of life, and has set political and budgetary processes in motion to create change.
我现在看不懂美国人的脑回路。使用耗油量较大的面包车来提高气候变化的意识……FloMo排放的二氧化碳都将通过购买碳补偿作为抵消。真就是资本游戏呗。另外，首先提高当地居民生活才是重中之重，肚子都吃不饱，海面上不上涨跟我有什么关系
WTF?把西班牙人当傻子？
个人觉得这是个构图不错的的汽车广告