Xi’an SKP Cinema by Sybarite

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Appreciation towards Sybarite for providing the following description:

Sybarite事务所为SKP商场设计了一个极具未来感和奢华感的独立影城品牌，它有着自己有力且扩展性强的设计语言，与商场里现有的奢侈品牌相辅相成。虽然大多数的电影院都是灰暗的空间，很少关注设计，但是Sybarite事务所希望通过SKP影城的设计，给观众带来一些惊喜感和未来感。

第一家SKP影城落户西安SKP，2018年夏开业，为商场的零售空间带来了一个精致，诱人的沉浸式文化空间。影城占了两层，旁边是商场标志性的混凝土浇筑楼梯。影城很好地诠释了Sybarite事务所所创造的设计语言，它和影城内部空间结合得很完美，形成了一个奢华的环境，打造了一个具有高识别度的品牌。Sybarite事务所联合创始人Torquil Mcintosh表示：“我们在设计SKP影城时，运用了一种有力且扩展性强的建筑语言，使影城本身既可以依托于SKP商场零售，也可以单独作为影城使用。”

Sybarite has created a luxurious, futuristic and standalone cinema brand for SKP-with its own strong and scalable design language-that will complement the luxury retailers existing brand. Whereas most cinemas are dark spaces, where seemingly little attention has been paid to the design, Sybarite wanted to develop something unexpected and futuristic with the SKP Cinema brand.

The first SKP Cinema opened this summer, 2018 at SKP Xi’an, providing the retail store with a refined, seductive and immersive cultural space. Spanning two floors, which are linked with an iconic, brutalist, poured-concrete staircase, the space illustrates how Sybarite has created a design language that can be integrated between the floors, walls and ceilings to develop a luxurious environment and a recognizable brand. Sybarite co-founder Torquil Mcintosh said: “Tasked with creating an SKP-branded cinema, we developed a strong and scalable architectural language that can stand alone as well as within SKP retail stores.”

▼ 较大的双层通高放映厅, one of the larger, double height cinema halls ©Kristen Pelou

西安SKP影城共有七个放映厅，两个两层高的放映厅，两个VIP放映厅，一个儿童放映厅，一个小剧场，以及一个情侣放映厅。每个放映厅的天花板到墙面设计都采用了一种几何堆叠的效果，像犰狳的护甲一般。 这个设计亮点将天花板和墙面衔接了起来。除了多彩儿童放映厅之外，每个放映厅都有自己的主题色调，比如情侣厅的主题色是红色，厅内的座椅和墙面都是红色的。SKP影城内还为出席活动的名人设置了演员休息室，VIP活动厅，以及一个黄铜材质的酒吧。

Each of the seven screens at the SKP Cinema at SKP Xi’an – two double-height Halls, two VIP Halls, a Kids’ Hall, a Theatre Hall and a Love Hall – has a signature geometrical stacking effect across the ceiling and walls similar to that of an armadillo shell. This design highlight connects the ceiling and the walls. Aside from the multi-hued Kids Hall. Each screen has its own single colour identity, such as red for the Love Hall, with seats matching the walls. To accommodate celebrities attending screenings, the SKP Cinema also has incorporated a Green Room and VIP event space with a brushed brass cladded bar.

▼天花板和墙壁上的标志性几何堆叠细节的效果图, detail of signature geometric stacking effect across ceiling and walls ©Kristen Pelou

▼氛围暧昧的情侣厅，有双人座椅和自己的主题色, the intimate Love Hall which incorporates double seats and its own single colour identity ©Kristen Pelou

多数的电影院设计并不考虑公共区域，人们在电影开始前到场，电影落幕后就径直离开。SKP影城的公共区域是深思熟虑后精心设计的，包括酒吧，RENDEZ-VOUS咖啡厅，以及一些零售区，诚邀电影院观众在电影前后来此小坐，和朋友还有家人见个面聊一聊。

In most cinemas, the design of the communal areas is hardly a consideration, with customers arriving just before their film starts and leaving immediately after the screening. The considered, refined design of the communal parts at the SKP Cinema-which includes bars, a RENDEZ-VOUS cafe concession and point-of-sale areas- invites cinema-goers to stay for longer, meeting friends and family before and after watching a film.

▼ Rendez-Vous咖啡厅，为观众提供了一个可以拓展体验的共享空间, Rendez-Vous concept providing a communal space for visitors to extend their experience ©Kristen Pelou

虽然公共区域用到的大理石和金属材料在SKP商场里随处可见，但Sybarite事务所在设计影城时改变了这些材料的色调，以保证SKP影城的独特美感。而且，Sybarite事务所还在设计中使用了商场里不会用到的织物和其他材料。其中一个亮点就是Sybarite定制的天然玻璃纤维吊灯，光线柔和氤氲。 “Sybarite事务所为SKP影城量身定制了一个奢华又具有未来感的当代设计，可单独存在，也可设在SKP商场里，并且还可以用于电影首映和其他活动。SKP影城将成为亚洲领先的新娱乐品牌。” SKP商场规划设计部高级总监Michael Ferrera如是说。

While the marbles and metals in the communal areas are commonly used across the SKP retail brand, Sybarite has varied the tone of those materials to ensure the SKP Cinema has a unique aesthetic. In addition, Sybarite has introduced fabrics and other materials that are not regularly used in SKP retail stores. Among the key features in those spaces are the bespoke pendant lights, created by Sybarite from natural fiberglass, which give off a beautifully diffuse glow. “Sybarite has created a luxurious, contemporary and futuristic design for SKP Cinema, which can standalone and sit harmoniously within SKP stores, while also creating a destination for film premiers and events. The SKP Cinema brand is set to be a leading new entertainment brand across Asia. ” said Michael Ferrera, Senior Director, Store Planning Design, SKP.

▼ Sybarite定制天然玻璃纤维吊灯, bespoke pendant lights, created by Sybarite from natural fiberglass ©Kristen Pelou

Number screens: Seven
Hall one: Double-height, 138 seats plus eight VIP seats
Hall two: Double-height, 193 seats plus 11 VIP seats
Theatre Hall: 65 standard seats
Love Hall: 23 double seats
Kids’ Hall: 65 seats
VIP Halls (x2): Separate lobby; 30 and 19 VIP seats resp.
Location: Floors4 & 5, Building A SKP Xi’an
Size: 4000 SQ M
Cinema contractors: Cando
Lighting contractors: LDPI
Fixtures and common area construction: THT

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