Xsneaker Concept Store by Xianxiang Design

感谢 现象设计（联系邮箱: xianxiangdesign@163.com） 将项目授权gooood发行。更多关于他们：XIAN XIANG DESIGN on gooood.
Appreciation towards XIAN XIANG DESIGN (contact: xianxiangdesign@163.com) for providing the following description:

一棵倒置的树悬于半空，虬曲的枝干向下蔓延，打破了自然生长的固有逻辑。它如同穿越时空的媒介，将虚拟与现实悄然衔接，瞬间打开观者的想象力。

An upside-down tree hangs suspended in midair, its gnarled branches spreading downward, defying the inherent logic of natural growth. It serves as a portal through time and space, seamlessly bridging the virtual and the real, instantly sparking the viewer’s imagination.

▼立面，facade © 汪敏杰

由现象设计操刀完成的杭州Xsneaker全新空间，正在跳出传统商业空间，与线下消费者奔赴一场兼具探险与美学感的山地奇遇。

Designed by Xianxiang Design, the new Xsneaker space in Hangzhou transcends traditional commercial spaces, inviting in-store shoppers to embark on a mountain-inspired adventure that blends exploration with aesthetic appeal.

▼一棵倒置的树悬于半空，An upside-down tree hangs suspended in midair © 汪敏杰

Xsneaker是潮流球鞋零售品牌，创始团队是国内较早深耕球鞋文化的爱好者，搭建不同文化、潮流爱好者沟通的桥梁。门店主营Nike、Jordan、adidas、Salomon、李宁等主流运动品牌限量球鞋发售，同时自主开发鞋款、跨界联名。

Xsneaker is a fashion-forward sneaker retail brand. Its founding team are pioneers in China’s sneaker culture scene, creating a communication hub for cross-cultural trend lovers. The outlet releases limited-edition footwear from major sportswear labels including Nike, Jordan, adidas, Salomon and Li-Ning, alongside original in-house silhouettes and cross-brand co-branded collections.

▼店铺产品，store products © 汪敏杰

 

山地叙事
Mountain Narrative

人们对山野生活的向往，早已不止于户外的奔赴，更渴望在日常场景中，找到一份山野的松弛与探索的乐趣。现象设计以此为核心，将商业空间设定成“数字山地”的故事模式，实现商业价值与线下消费体验的深度融合。

People’s yearning for mountain landscapes goes far beyond outdoor trips; they crave the calm of nature and the thrill of discovery integrated into everyday surroundings. Xianxiang Design takes this as its core concept, transforming the commercial space into a “Digital Mountain” narrative that deeply integrates commercial value with the in-store consumer experience.

▼概念生成，concept generation © 现象设计

整个店铺上下两层，踏入大门即是漫游的起点，沿阶梯缓步向上，层层解锁全新山地场景。

Spanning two levels, the store unfolds an exploratory journey the moment guests step inside. As visitors wander up the staircase, each floor reveals a brand-new mountain landscape.

▼建筑外观，building appearance © 汪敏杰

设计师以“数字山地”为核心场景，构建出多个功能区域，让购物过程成为一场沉浸式的山地漫游。

With “Digital Mountain” as the central theme, the designers have created multiple functional zones, transforming the shopping experience into an immersive mountain journey.

▼陈列空间，display space © 汪敏杰

“秘境峡谷”作为二楼的首个陈列区，模拟了山地的层叠肌理，打造出弧形错落的阶梯式陈列台，不同机能的鞋子有序陈列于展台上

“Secret Canyon,” the first display area on the second floor, simulates the layered texture of the mountains, featuring curved, staggered tiered display platforms where shoes of various functions are arranged in an orderly fashion.

▼“秘境峡谷”，“Secret Canyon” © 汪敏杰

▼陈列区，display area © 汪敏杰

▼材料细部，metrical detail © 汪敏杰

“山脊线”，是运动衣物陈列区，错落有致的木质架子模拟了山地山脊的起伏形态，衣物悬挂其间，既有自然的质朴感，又不失陈列的秩序感。

“Ridge Line” is the athletic apparel display area. The artfully arranged wooden racks mimic the undulating contours of mountain ridges, with garments suspended between them—conveying a natural, rustic feel while maintaining a sense of orderly presentation.

▼“山脊线”，“Ridge Line” © 汪敏杰

▼错落有致的木质架子模拟了山地山脊的起伏形态，
The artfully arranged wooden racks mimic the undulating contours of mountain ridges © 汪敏杰

“补给站”则承担着试衣间的功能，设计上融入科技感与私密性的考量。当消费者步入其中，玻璃便自动切换为雾面模式，隔绝外界视线，保障隐私；走出后则恢复通透，与整体空间的通透感保持一致。

▼试衣间，fitting room © 汪敏杰

The “Supply Station” serves as a fitting room, incorporating considerations of both a high-tech aesthetic and privacy. When a customer enters, the glass automatically switches to a frosted finish, blocking outside views and ensuring privacy; upon exiting, it returns to its transparent state, maintaining the overall sense of openness in the space.

▼试衣间，fitting room © 汪敏杰

“林间小屋”作为休闲区，采用“屋中屋”的设计手法，用独立空间模拟出林间小屋的静谧感，让消费者在购物间隙，能够短暂逃离喧嚣，享受片刻的山野松弛感。

The “Forest Cabin,” serving as a relaxation area, employs a “house-within-a-house” design approach. This independent space recreates the tranquility of a forest cabin, allowing shoppers to briefly escape the hustle and bustle during their shopping trip and enjoy a moment of relaxation reminiscent of the mountains and wilderness.

▼“林间小屋”，“Forest Cabin” © 汪敏杰

▼休闲区，relaxation area © 汪敏杰

▼材料细部，metrical detail © 汪敏杰

而“野营地”则是收银台所在区域，延续山地主题，这里既是购物的终点，也是这场山地探险的圆满收尾。

The “Campsite,” where the cash registers are located, continues the mountain theme. It serves not only as the final stop on the shopping journey but also as the perfect conclusion to this mountain adventure.

▼“野营地”，“Campsite” © 汪敏杰

 

虚实共生
The Symbiosis of the Real and the Virtual

整个空间装饰材质上的选择，也是一次完整的“数字山地”主题的具象化表达。现象设计通过水泥、铝材金属与木质的碰撞，构建出自然与科技共生的空间质感，同时契合Xsneaker的潮流属性。

The full spectrum of finishes across the venue gives tangible form to the Digital Mountain concept. Contrasting concrete, aluminum and timber creates a material palette blending natural tactility and futuristic vibes, matching Xsneaker’s fashion positioning.

▼水泥、铝材金属与木质的碰撞，Contrasting concrete, aluminum and timber © 汪敏杰

空间中随处可见的“绿色”加入，如同夏季丰茂的草木，为空间注入生机与活力，让“数字山地”的场景更具层次感与感染力。

The incorporation of “greenery” throughout the space—much like the lush vegetation of summer—infuses the environment with vitality and energy, lending the “Digital Mountain” setting greater depth and emotional impact.

▼Xsneaker标识，Xsneaker logo © 汪敏杰

这里，空间不再是单纯的消费场所，更是一个兼具美学、体验与叙事性的商业载体，每个人都可以在这场数字山地的探索中，找到与自然、与自我的连接。

Here, the space is no longer merely a place of consumption but a commercial platform that integrates aesthetics, experience, and narrative. In this exploration of the Digital Mountain, everyone can find a connection with nature and with themselves.

▼轴测图，axonometric diagram © 现象设计

项目名称：Xsneaker概念店
位置：杭州
面积：约600㎡
主创设计：元立俊
设计团队：黄美凤
施工：杭州匠星装饰
标识：骁勇标识材料：回收老木头、水磨石、不锈钢、艺术漆
拍摄：汪敏杰

Project Name: Xsneaker Concept Store
Location: Hangzhou
Area: Approx. 600 m²
Lead Designer: Yuan Lijun
Design Team: Huang Meifeng
Construction: Hangzhou Jiangxing Decoration
Signage: Xiaoyong Signage
Materials: Reclaimed wood, terrazzo, stainless steel, artistic paint
Photography: Wang Minjie

More：XIAN XIANG DESIGN (contact: xianxiangdesign@163.com) 更多关于他们：XIAN XIANG DESIGN on gooood