NIKE+ RUN CLUB hubs in Shanghai by COORDINATION ASIA

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Appreciation towards COORDINATION ASIA for providing the following description:

淮海路上的新热点。协调亚洲刚刚完成了最新的耐克跑步体验站项目，坐落于上海大时代广场前，亚洲顶尖时尚潮流的连卡佛商场所在地。跑步站在推广耐克＋跑步俱乐部的同时，也为跑步爱好者在这个寒冷的冬季提供了一个临时的运动中心，在这个社区体验中心，每个人都是奔跑者—将人们聚集在一起提升跑步技巧，通过奔跑发现城市新面貌。

▼ 视频，Video

Something new has been spotted on Huaihai Road. COORDINATION ASIA just completed the newest running hubs for Nike at Shanghai’s Times Square, home to Asia’s trendsetting department store Lane Crawford. The hub provides gym pop-up services for runners during the chillier months while promoting the Nike+ Run Club, a community that finds the runner in everyone – bringing together people to hone their skills and explore their city through running.

▼ 上海大时代广场前的跑步体验站，The running hubs at Shanghai’s Times Square

在这个春寒料峭的季节里，跑步爱好者可以投身于拥有完整装备的未来主义风格的体验中心。六角形的结构结合动感的媒体装饰面以及室内半独立空间的跑步区域，营造出如同万花筒一般的室内效果。当跑步爱好者置身其中，他们在跑步机上的运动数据将在室内外的屏幕上时显示。与专业教练一同参与训练课程，健康生活，Just Do It周日体验尽在体验站内。希望参与其中的爱好者可以通过官网提前登记预约活动或在现场的信息站进行预约，信息站与体验站的设计风格一脉相承，遥相呼应。

This spring, runners can kick themselves into high gear with a full-fledged experience placed inside an extraterrestrial setting. The hexagonal structure with dynamic media surfaces houses treadmills in pod-like sections, creating a kaleidoscopic interior. As runners get in the zone, their performance stats are displayed on screens both inside and outside. Training sessions with professionals, tech demos, and healthy living Just Do It Sunday all take place in the hub. Those who want to participate can pre-register online or sign in at the separate information hub nearby, also designed in a similar stealth craft style.

▼ 六角形的结构结合动感的媒体装饰面， The hexagonal structure with dynamic media surfaces

▼ 信息站，Counter Hub

“由一种轻快飘逸，脱离俗事的设计感，带领人们进入到耐克跑步体验站的核心区域，能够让你远离繁忙喧闹的城市街道，”协调亚洲创立者迪尔曼•图蒙这样介绍到。

“With an ethereal, out-of-this-world design, stepping inside the main hub of the NIKE+ RUN CLUB takes you far away from the busy, chaotic streets of the city,” says COORDINATION ASIA founder Tilman Thürmer.

▼ 如同万花筒一般的室内效果，A kaleidoscopic interior

作为诠释了与品牌紧密相连的力量的典范，淮海路上的耐克＋跑步俱乐部是一处为奔跑者所设计的结合了个性， 社区，以及活动的独一无二的体验场所。

Exemplifying the power of immersive brand experiences, the NIKE+ RUN CLUB on Huaihai is an inclusive experience for runners that combines personalization, community, and activation.

▼ 平面图，Plan

Type: Pop-Up Brand Space
Location: Shanghai Times Square, 99 Huaihai Middle Road, Huangpu District, Shanghai / China
Assignment: Concept Design, Detail Design
Extent: 270 sq. m
Year: 2017
Team: Tilman Thürmer, Manuela Mappa, Vega Li, Yu Yin, Wang Jin Jin
Contractor: Wispark Sports
Client: NIKE SPORTS (CHINA) CO., Ltd
Photos: COORDINATION ASIA Ltd.
Aerials and Fly-Over: Charlie Xi

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