KOLON SPORT Hannam Store by Studio Fragment

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Appreciation towards Studio Fragment for providing the following description:

项目坐落于首尔汉南洞，是Studio Fragment为KOLON SPORT打造的全新旗舰店。相比于去追寻遥远的大自然，KOLON SPORTS的品牌理念更倾向于在日常生活中享受户外运动带来的乐趣。设计师希望将森林中的自然景观以更为城市化与现代化的方式呈现在项目中。

The brand concept of Kolon Sports is not to go to the distant nature, but to enjoy the outdoors in everyday life. We wanted to reinterpret the natural phenomena that can be experienced in the forest as urban materials.

▼项目外观概览，overall of the project appearance © Kim Donggyu

▼主入口，main entrance of the store © Kim Donggyu

▼底层立面可以完全打开，the ground floor facade can be fully opened © Kim Donggyu

项目内采用了大量单色的百叶窗与光栅元素，营造出树影斑驳日影婆娑的意境。当人们漫步在这钢铁的森林时，垂直的“树木”与视线产生互动，形成步移景异的效果。

We designed elements such as louver and grating by using achromatic materials, and the light and shadow falling through the leaves. And while walking in the forest, We wanted to design a scene where vertical trees intersect according to distance and viewpoint.

▼入口空间 – 大幅的立画引导顾客进入，Entrance space – large vertical painting guide customers into the store © Kim Donggyu

▼由楼梯自底层展览空间上至二层售卖空间， the stair from the exhibition space on the ground floor to the sales space on the second floor © Kim Donggyu

▼玻璃砖为楼梯间引入自然采光，glass tiles introduce natural lighting to the staircase © Kim Donggyu

▼主要售卖空间，main store area © Kim Donggyu

▼大量单色的百叶窗与光栅元素打造丰富光影效果，Plenty of monochrome shutters and grating elements create a rich light and shadow effect © Kim Donggyu

▼玻璃金属与混凝土的完美结合，perfect combination of glass metal and concrete © Kim Donggyu

在森林中，路与土地没有明确的界限，空旷的、可以踏脚的地方即为“路”。Studio Fragment事务所以此为灵感，设计出一条流畅的动线，以隐喻的方式引导顾客前进，即使是在开敞的开放空间中，人们也能感受到“路”的存在。

And, in general, the road means that there are no clear boundaries between where people can step on and where can’t step on in the forest, but people perceive the cleared empty place as a road. We have proposed a path through various methods of implicitly inducing movement even in a wide open space.

▼楼梯细部，details of the staircases © Kim Donggyu

▼走廊细部，details of the hallway © Kim Donggyu

▼展台与家具细部，details of the furniture © Kim Donggyu

▼材料细部，details of materials © Kim Donggyu

▼一层平面图，1st floor plan © Studio Fragment

▼二层平面图，2nd floor plan © Studio Fragment

▼剖面图，section © Studio Fragment

Project Name: KOLON SPORT HANNAM STORE
Architecture Firm: Studio Fragment
Website: www.frgmnt.kr
Contact e-mail: mail@frgmnt.kr
Firm Location: Seoul, South Korea.
Completion Year: 2020
Gross Built Area: 442.95 sqm
Project location: Seoul, South Korea
Lead Architects: Seo Donghan
Lead Architects e-mail: mail@frgmnt.kr
*Media Provider
Photo credits: Kim Donggyu
Photographer’s website: www.kimdonggyu.com
Photographer’s e-mail: kimdgphoto@gmail.com
Additional Credits
Design Team: Seo Donghan, Lee Chanyang
Clients:KOLON SPORT
Project Management: GLINT (http://glint.kr/)
Landscape: Elletravaille (https://elletravaille.creatorlink.net/)
Branding: OR Studio (http://orstudio.kr/)

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