IYKYK smashburger by DA BUREAU

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Appreciation towards DA bureau for providing the following description:

IYKYK（If You Know You Know）是埃里温首家smash burger汉堡店。在这个项目中，我们不仅完成了室内设计，也为品牌建立了一套完整的设计规范，并将以此作为未来所有连锁门店的设计基础。

IYKYK (If You Know You Know) – the first smash burger joint in Yerevan. For this project, we didn’t just design the interior – we also developed the brand’s design code, which will serve as the foundation for all future branches of the chain.

▼餐厅外观，burger joint facade © Sona Manukyan

▼餐厅外观，burger joint facade © Sona Manukyan

IYKYK 的设计体系建立在以下几种元素的结合之上：
• 20世纪80年代美国街头风格——通过借鉴美国汉堡店与复古餐车的细节，传达快餐文化鼎盛时期与街头文化的氛围。
• 大胆的模块化物件——为项目专门定制，并将成为未来所有连锁门店室内空间的核心元素，使品牌形象保持独特且具有高度辨识度。
• 标志性的橙色品牌色——将整个汉堡店的视觉形象整合为一个统一的系统。

The IYKYK design code is built on a mix of:
• 1980s American street style – the vibe of the fast-food heyday and street culture is conveyed through details referencing American burger joints and retro food trucks.
• bold modular objects, custom-made for the project, which will form the backbone of all interiors across the chain and make the brand’s image unique and recognisable.
• the signature orange brand colour, which pulls the whole burger joint’s image together into a cohesive system.

▼室外外摆区域，outdoor seating area © Sona Manukyan

▼传达街头文化的氛围，
Conveying the atmosphere of street culture© Sona Manukyan

室内空间的核心是一组由“膨胀”扁平体量组成的模块化柜台。这些形态让人联想到洛杉矶街头的金属复古餐车。这一“鼓胀”的橙色体量同时也成为主立面的标志性元素。通过这种方式，我们使整个项目在视觉上形成统一，同时也令其在城市环境中格外醒目。

At the heart of the interior is a modular counter made up of ‘inflated’ flattened volumes. These forms reference a metallic retro food truck from the streets of Los Angeles. This ‘puffy’ orange volume has also become a signature feature of the main façade. In doing so, we’ve made the project cohesive and hard to miss within the urban context.

▼由“膨胀”扁平体量组成的模块化柜台，
a modular counter made up of ‘inflated’ flattened volumes © Sona Manukyan

▼由“膨胀”扁平体量组成的模块化柜台，
a modular counter made up of ‘inflated’ flattened volumes © Sona Manukyan

▼模块化柜台细部，a modular counter detail © Sona Manukyan

除醒目的立面和极具视觉冲击力的模块化柜台之外，品牌形象还通过点餐区上方的LED显示屏、适合Instagram打卡的品牌化卫生间区域、定制周边展示柜，以及设置于开放露台上的发光标识进一步强化。

Alongside the eye-catching façade and the striking modular counter, the brand is further reinforced by an LED display above the order area, a branded Instagram-friendly loo zone, a custom merchandise cabinet, and an illuminated sign installed on the open terrace.

▼点餐区上方的LED显示屏，
an LED display above the order area © Sona Manukyan

20世纪80年代美国自由随性的氛围体现在诸多细节之中。我们没有采用普通汉堡店中播放广告的标准LED 屏幕，而是设计了一块具有美国复古汉堡店风格的 LED 菜单显示屏。卫生间内则安装了一部旋转拨盘电话，就像人们可能在洛杉矶郊外某座加油站里见到的那种电话。

The free-spirited atmosphere of 80s America comes through in the details. Instead of a standard burger joint LED screen showing adverts, we created an LED display in the style of American retro burger joints, featuring the menu items. And in the loo, we installed a rotary-dial phone, just like the kind you’d find at a petrol station somewhere on the outskirts of Los Angeles.

▼具有美国复古汉堡店风格的 LED 菜单显示屏，
an LED display in the style of American retro burger joints © Sona Manukyan

▼适合Instagram打卡的品牌化卫生间区域，
a branded Instagram-friendly loo zone © Sona Manukyan

▼卫生间细部，a loo zone details © Sona Manukyan

客人一抵达，开放露台便直接传递出汉堡店整体轻松随意的氛围。所有座位均朝向内部布置，邀请每一位来到这里的人融入友好的IYKYK社群之中。

The overall laid-back vibe of the burger joint hits you straightaway, thanks to the open terrace that welcomes guests as they arrive. All the seating faces inwards, inviting everyone to become part of the friendly IYKYK community.

▼整体轻松随意的氛围，welcome and cozy atmosphere © Sona Manukyan

 

定制设计
Custom solutions

柜台模块采用专门研发的定制工艺制作。每个模块内部均设有刚性的承重框架，其上安装由高密度发泡聚苯乙烯或XPS挤塑聚苯乙烯制成的主体体量。聚苯乙烯块首先粘接成满足所需尺寸的完整实体，随后通过手工或CNC加工进行切削和打磨，直至形成预定的曲面造型。为了形成外部壳体，聚苯乙烯表面覆盖一层由玻璃纤维毡或玻璃纤维布与树脂构成的增强层。这层玻璃纤维外壳形成坚固耐用的外表面，能够承受高频率使用。最终，整个构件表面再覆以耐磨的橙色涂料或瓷漆。

The counter modules were made using a bespoke technique.Inside each module is a rigid load-bearing frame, onto which the main volume – made of high-density expanded polystyrene or XPS – is mounted. The polystyrene blocks are glued together to form a single solid block to the required dimensions. The blank is then trimmed and sanded either by hand or via CNC until the shape achieves the desired curvature. To create the outer shell, a reinforcing layer of fibreglass mat or cloth with resin is applied over the polystyrene. This fibreglass shell creates a tough, durable external surface that can stand up to heavy use. The form is then coated with a hard-wearing orange paint or enamel.

▼柜台模块细部，the counter modules detail © Sona Manukyan

项目中的另一项重要定制设计是天花系统。我们保留了所有外露的机械通风设备，并设置了一套由透明有机玻璃制成、喷涂为品牌色的悬挂结构。针对这一结构，我们还专门设计了整洁的弧形连接件。除了射灯之外，空间中还设置了一套定制轨道照明系统，由安装在攀爬钢索上的定制LED灯管构成。这一系统能够为整个场所提供均匀照明，同时创造适用于不同时段的灯光场景：白天，人们可以带着孩子和朋友在这里轻松聚会；到了夜晚，这里则转变为城市潮流人群聚集的热门场所。

Another key bespoke feature in this project is the ceiling design system. We left all the mechanical ventilation exposed and installed a transparent suspended structure made from Perspex, painted in the brand colour. For this structure, we specially developed neat, arched fixings. Alongside spotlights, we also installed a bespoke track lighting system made from custom LED tubes, mounted on climbing cables. This allows for even illumination across the whole venue and creates lighting scenarios suitable for daytime – when guests are relaxing at the burger joint with children and friends – and for the evening, when
the place becomes a hotspot for the city’s cool crowd.

▼由透明有机玻璃制成、喷涂为品牌色的悬挂结构，
a transparent suspended structure made from Perspex © Sona Manukyan

▼悬挂结构细部，a transparent suspended structure detail © Sona Manukyan

▼悬挂结构细部，a transparent suspended structure detail © Sona Manukyan

▼用餐空间，dining area © Sona Manukyan

▼细部，detail © Sona Manukyan

▼建造过程，construction process © DA bureau

Proect team: Boris Lvovsky, Fedor Goreglyad,lrina Oleynikova, Olga Naumova
Design executive team: Anna Lvovskaia, Boris LvovskiyFedor Goreglyad, Maria Romanova
Assisting team: Yulia Grigorieva, Alena Goreglad
Year of implementation: 2024
Area:100 m2
Location: Erevan, Armenia
Timescales: 6 months
Photography: Sona Manukyan

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