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Appreciation towards Avoc for providing the following description:
来自Avoc的2014年秋冬时装–Domestic Madness 。服装与一系列情绪化的场景设计两相搭配。一帧帧的场景串联起来就像是一部反应男女之间暴力、冷战等关系的电影。场景中的家具来自著名的设计师。每个要素都精心布局。
Avoc is a label established in Paris in 2013 under which we create clothing lines for men and women as well as decor and scenography.
The Avoc Chapter I collection (fall-winter 2014) has just been introduced during Fashion Week in Paris and will be presented again end of February.
Our approach to decor and scenography being quite emotional, almost cinematographic, we decided to present each collection as a chapter.
We will then produce and shoot an original scenography for each season.
The first series is named “Domestic Madness” and tries to capture the beauty of the violent destruction of a relationship between a men and a women in a decor that is as cold and neutral as possible. These scenes were shot by photographer Ben Sandler (www.bensandler.com).
We also selected furnitures from famous and up and coming designers. Each choice was made to support the narration.
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