Design Graphique Hyperosmique / Alexia Roux

非常感谢Alexia Roux将以下内容授权gooood发行。更多请至：Alexia Roux on goooood 
Appreciation towards Alexia Roux for providing the following description:

气味之书，嗅觉与视觉的融合…

嗅觉无疑是我最活跃、最灵敏的感觉。气味以一种独特的方式填满我充满想象的每一天—它让我感动。受家庭和周围环境的影响，我对气味产生了浓厚而特殊的兴趣，甚至将其作为我的工作和研究对象。

对于气味的兴趣引导我思考日常生活中气味。兴趣和好奇心促使我开始进行这方面的理论研究。而理论研究成为我试验和实践的核心。

嗅觉有着最直接的记忆系统，是最原始也是最本能的人体反映。吸入的气味以最直接的方式到达大脑的情感中心。这部分大脑控制我们的情绪、接受和保存我们的感觉。毫无疑问，嗅觉传递最强烈和最直接的清晰。

我想让我触动和着迷的是气味派生感觉和传递情绪的强大力量。作为一个图形设计师，我不禁产生了如下疑问：

为什么这样一个不可触摸、无法看见的元素能带给我们如此重大的影响？我们如何定义气味与图片之间的关系？作为一个对气味特性和功能感兴趣的图形设计师，怎样创造新的感官体验？我们怎样扩大气味信息的品质和影响？

我的研究通过结合气味和视觉来探索将气味运用于图形设计中的可能性—它的作用和附加值是什么，需要哪些要素，以及如何将其运用到现实生活中。

在我的试验中，气味的定义、功能和作用让我找到了气味与图形设计结合的两种方式。两种方式中，承载媒介都显示出其对于感官/情感体验的重要性。

承载媒介鼓励使用者以特定的方式去操控和利用气味和图形，它影响人们的抉择，进而产生响应的行为。虽然我们无法看见气味，但是它和可见的图形一样影响我们的交流行为。

在两种方式中，我提出将无形气味作为一种为图形设计带来附加价值的强大的、可感知的微元素。同时，两种方式均考虑了气味与人类的互动性。

方案的设计目标是搜集感官信息，其主要关注点在于：
—从浅层次来说，通过感官形成与气味的互动；
—从深层次来说，通过感官产生新的意识；通过气味形成新的感悟、接收信息。

Smell is undoubtedly the most active, the most reactive sense to me. In a day to day life saturated with imagery, smells reach me in a unique way : they affect me.

This derives from the particular context of my family and geographical surroundings. I have developed a strong and specific interest in this sense, enough to contemplate upon it as a track of work and research.

My affinity with smells has determined my reflection on the daily emanations surrounding us. My theoretical research stems from this delight/curiosity/regard, and represents the core of my experimentations, and of my practice.

The sense of smell has the most direct memory system, it is the most archaic and instinctive one.Inhaled smells reach the emotional brain, (the limbic one) in the most direct manner. This part
of the brain controls our emotions, it receives and saves our feelings. It comes as no surprise that the sense of smell gives the most intense and direct emotions.

I believe what touches and motivates me in this realm is the shear power of smell’s derived sensations and the feelings they can provide. More particularly, as a graphic designer, the questions this raises are:

How can an impalpable and invisible element have so much effect upon us ? How could we define the relationships between smells and pictures ?Interested in the specificity and functions of smells, how can graphic designers create new sensory experiences ? How can we augment the quality, or impact of a message ?

My research mixes smell and sight to explore the possibilities of smells in graphic design. Its benefits and added value, what it entails, and how to apply this to real life projects.

The definition, function and benefits of smell in my experimentations allowed me to find two precise uses of the smell linked with graphic design.

In both cases, the device has manifested itself as essential to the process of sensations / feelings.In a way, device invites the user to occupy and to manipulate the support in a specific fashion.

It governs choices and conventions which generate behaviors.Though invisible, smell can fit in a communication strategy, as much as the graphic support.

Both uses I propose consider the immateriality of the smell as a strength, a sensory and «inframince» added value to increase the graphic design itself. They also consider its capacity to communicate with us.

The schemes are devised to organize sensory data. The main concerns are :
– during the first impression, reach the senses to establish an interaction
– and in the following uses, it is rather a matter of building a new awareness thanks to the senses,
the perception and the reception of information, thanks to smell.

MORE: Alexia Roux，更多请至：Alexia Roux on goooood