Tiffany & Co.快闪店，巴黎 / OMA

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Appreciation towards OMA for providing the following description:

日前，OMA设计的Tiffany & Co.快闪店已经在巴黎第八区的核心地段开业。作为适应性设计，店铺环境将根据不同系列产品的特点，在一年中发生变化，并将品牌的最新设计与185年系列产品结合起来。

The OMA-designed Tiffany & Co. temporary store has opened in the heart of the 8th arrondissement in Paris. Conceived as an adaptive design, the store’s ambiance will transform throughout the year to reflect the character of the collections it will host, bringing together the brand’s latest designs with items from its 185-year collection.

▼临街外观，external view ©Benoit Florençon

▼店铺立面，facade ©Benoit Florençon

OMA合伙人Ellen van Loon表示：“Tiffany & Co.在珠宝制造和产品设计方面有着悠久的历史，对我们来说，将这段历史呈现出来是很重要的。参观商店的过程不仅意味着发现Tiffany的最新系列，更是一次跨越时间的旅程。”

Ellen van Loon, OMA Partner: “Tiffany & Co. has a rich history both in making jewelry and in product design. For us it was important to showcase that history. More than an occasion to discover Tiffany’s latest collection, a visit to the store also becomes a journey across time.”

▼模型，models ©OMA

作为零售和产品展示空间，一系列不同氛围的房间在店铺内展开。其中，圆形大厅通过实物和数字屏，展示了Tiffany珠宝产品最精彩的部分；八角形房间展示出当前系列；高级珠宝预约服务则在后面的私密房间中进行，此外，该房间还展示了Tiffany自1887年以来的法国皇冠珠宝系列。定制家具邀请参观者悠闲漫步，试戴展出的珠宝。Tiffany的古董灯具使人想起Louis Comfort Tiffany早在1900年代的设计，连续渐变的蓝色地毯构筑了沉浸式的购物体验。

A space for both retail and archival display, the store unfolds as a sequence of rooms with different atmospheres. A rotunda showcases highlights from Tiffany’s jewelry archive, exhibited physically and on digital screens, an octagon-shaped room displays the current collection, while high jewelry appointments take place in an intimate room at the rear, which also features Tiffany’s French Crown Jewels catalogue from 1887. Custom furniture invites visitors to leisurely wander and try on the jewelry on display; antique Tiffany-designed lamps evoke Louis Comfort Tiffany’s designs from the early 1900s and a continuous, gradient blue carpet adds to the immersive shopping experience.

▼圆形大厅，rotunda ©Benoit Florençon

▼八角形展厅，octagon-shaped room ©Benoit Florençon

▼座位区，seating area ©Benoit Florençon

▼私密房间，intimate room ©Benoit Florençon

该商店由OMA合伙人Ellen van Loon和项目建筑师Giulio Margheri领导，将在2023年5月对外开放。

The project has been led by OMA Partner Ellen van Loon with Project Architect Giulio Margheri. The store will be open to visitors until May 2023.

▼细部，details ©Benoit Florençon

Location: Paris, France
Client: Tiffany & Co.
Year: 2022
Status: Completed
Program: Retail
Partner: Ellen van Loon
Project Architect: Giulio Margheri
Team: Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec, Mingda Zhang

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