Vainglory, multimedia installation by STUDIO STUDIO STUDIO(Edoardo Tresoldi)

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2021年12月4日至5日，意大利艺术家Max Magaldi在Longiano市 (Forlì-Cesena) 的Petrella剧院展出了其与跨学科实验室“Studio Studio Studio”合作的多媒体装置作品“虚荣·Vainglory”，同时也开启了以“七宗罪”为主题的数字艺术作品系列“theVices”的序章。傲慢、贪婪、淫欲、嫉妒、暴食、愤怒、懒惰，这些恶习与当今世界紧密的联系在一起，该系列作品暗喻出当代人极端的、无法抑制的、甚至近乎“强迫性的”自我表达欲望，这种欲望同时也是我们所处的时代最为显著的特征之一。

Italian artist Max Magaldi, with the multimedia installation Vainglory, a STUDIO STUDIO STUDIO production presented on December 4 and 5 at the Petrella Theater in Longiano (Forlì-Cesena), has started an investigation on the seven digital deadly sins entitled theVices. Pride, greed, lust, envy, gluttony, wrath, sloth, the vices are put in relation with the contemporary world, in a mise en scène that takes to extremes the irrepressible and obsessive need to express oneself that has become one of the distinctive features of our time.

▼项目概览，Overall view ©Roberto Conte

“虚荣·Vainglory”装置作品具有一定的交互性，旨在通过多媒体艺术刺激观众的行为，引导观众对我们生活中常见的科技设备和滥用社交网络的现象进行反思。在意大利Longiano剧院的空间中，艺术家的介入颠覆了传统的视角，150个电子设备取代了观众的位置，遍布于观众席与看台上，而观众被邀请到舞台上接受着电子屏幕的审视。每一部设备都会播放来自社交网络的不同视听内容；通过这些设备生成的内容，艺术家Magaldi向人们呈现出一座用声音与视觉刻画出的“雕塑”，而观众们则可以走到台下，置身于“雕塑”之中。设备中播放的内容都是由艺术家精心挑选出来的，旨在全面地展示出科技的光明与阴暗面；利用介于超现实和高度写实之间的讽刺性意象，模拟出真实的模仿传递行为模式。

Vainglory is an action that provokes the viewer, aimed to generate a reflection on the abuse of technological devices and social networks that characterizes our lives. In the spaces of the Italian theater of Longiano, subverted by the artist’s intervention that overturned the traditional perspective, the audience is invited to go on stage and observe the stalls and balconies invaded by 150 devices, taking the place of the spectators. Each device broadcasts a different audiovisual content extrapolated from social networks; Magaldi uses the device-generated content to model a sound and visual sculpture that the audience can walk through going down to the stalls. The images and sounds chosen by the artist investigate the dark and bright sides of technology, drawing on an imagery of ironic overtones that stand between the surreal and the hyperreal, and expressions close to the universe of memes.

▼150个电子设备取代了观众的位置，而观众被邀请到舞台上接受着电子屏幕的审视，the audience is invited to go on stage and observe the stalls and balconies invaded by 150 devices ©Roberto Conte

▼观众们可以走到台下，置身于“雕塑”之中，a sound and visual sculpture that the audience can walk through going down to the stalls ©Roberto Conte

“虚荣·Vainglory”就如同一曲交响乐，在惊人的创造力与平凡而嘈杂的生活背景音中保持着平衡，同时也代表了艺术民主化的过程，以及一种在大众意识驱动下的强迫性创作现象。如今各式各样的电子设备充斥着我们的日常生活，而在本装置作品中，这些电子设备就是“theVice”中描述的“七宗罪”的化身，在如今的社交网络中，人们需要不断创造新的，原创的，有吸引力的内容，以赢得短暂的虚名；本作品清楚地总结着艺术家的警告，谴责着它们对我们每个人的社会状态的影响。在本作品中，Magaldi将舞台与观众席的倒置回应了“傲慢”的主题，旨在告诫人们 —— 错误的吹嘘源自“自我中心主义”，这些设备制造出的噪音甚至会扼杀创造力，让真正的艺术远离舞台。

Like an orchestra, Vainglory performs fragments of a contemporary piece always in balance between widespread creativity and the background buzz of our lives, representing the process of art democratization and the transformation of the public from a passive element to a compulsive creator of content. The assonance of the title theVices and these actual prostheses that are now the devices populating our daily lives, clearly summarizes the warning of the artist, it denounces a social condition that affects each of us: the constant need to create new, original, and attractive content for winning few seconds of an increasingly insubstantial celebrity. The reversal proposed by Magaldi with Vainglory makes the motion of pride evident, the misplaced boast of this exhibited egocentrism that generates a noise that suffocates even creativity, while remaining far from the stage.

▼由150台电子设备组成的视听雕塑，a sound and visual sculpture composed 150 devices ©Roberto Conte

▼装置细部，details of the installation ©Roberto Conte

该作品是艺术家、STUDIO STUDIO STUDIO实验室与Chimpy、PC4Change，以及SHIFT公司合作完成的，这些公司多年来一直致力于减少电子行业对环境的影响，同时也是积极实践的良好典范。因此，本作品还强调了电子产品的可持续性以及对环境的影响，而这进一步深化了艺术家所要表达的主题。该装置旨在呼吁人们负责任地使用电子设备，提高物料再用和循环再造的意识，推行循环经济系统，通过提高产品的耐用性，减少废物和对环境的影响。

Vainglory is a project in partnership with Chimpy, PC4Change and SHIFT, companies that have been committed for years to the reduction of the environmental impact in the electronics industry and that represent the several good practices that should be adopted to reach this end. A thoughtful decision, that completes the sense of Magaldi’s work, placing emphasis on the evermore pressing need to consider environmental sustainability in the diffusion of devices. The installation also aims to promote the responsible use of electronic devices, raise awareness on the reuse and recycling of materials, and implement a circular economic system able to increase the durability of products and minimize waste and the consequent environmental impact.

▼屏幕上的视听影像由艺术家精心选择，旨在揭示出科技的光明与阴暗面，The audiovisual images on the screen are carefully chosen by the artist to reveal the bright and dark sides of technology ©Roberto Conte

“虚荣·Vainglory”装置作品是“Vanagloria”展览的一部分，该展览由Cronopios主办，已于2021年12月4日至12日在Longiano市的Petrella剧院中展出。除本作品外，“Vanagloria”展览中还展出了Marco Paolini的作品《天线》、Luca De Rosa的作品《社会警告会议》、Mara Moschini与Marco Cortesi的作品《绿色说书人 – 我如何拯救地球》，所有作品均以艺术家Magaldi的“虚荣·Vainglory”为蓝本对“滥用社交网络”现象进行了多方面探讨。

Vainglory is part of Vanagloria, the program signed by Cronopios that from December 4 to 12, 2021, will host at the Petrella Theater in Longiano shows such as Antenati by Marco Paolini, the Social Warning conference by Luca De Rosa and Green Storytellers – Come ti salvo il pianeta by Mara Moschini and Marco Cortesi, all exploring the themes addressed by Magaldi in this work.

▼人与装置的互动，interaction between audience and the device ©Roberto Conte

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