GRETA by estudio DIIR

感谢 estudio DIIR 予gooood的分享。更多关于他们：estudio DIIR on gooood
Appreciation towards estudio DIIR for providing the following description:

品牌标识和消费体验是本项目设计概念中的根本价值观。

Brand identity and sales experience become fundamental values in the conception of this project.

▼店面外观，appearance of storefront © David Zarzoso

传达健康的价值观的需求决定了颜色的运用。该项目以绿色为主，以一种激进的方式充斥整个空间。这种设计策略要求特别关注每一个细节。将单一颜色转变为项目的主导色调，需要创建一套建设性的解决方案，其中的每一个细节都与彼此紧密相关。因此，我们将设计重点押注在材料使用的多样性上，但也不会忘记筛选，以使每个色调都与旁边的色调相协调。这是一项雄心勃勃的工作，最终的创造出是一种奇异的但足够特别的氛围。

The need to transmit healthy values explains the use of color. The project makes agreen its main protagonist and floods the space in a radical way. This design strategy requires an exclusive attention to every detail. Turning a single color into the main actor of the project requires the creation of a repertoire of constructive solutions where everything is related. Thus, we bet on variety in the use of materials, but we do not forget to make a selection in which each tone matches with the one next to it. An ambitious exercise whose result offers a peculiar and, above all, unique atmosphere.

▼从吧台望向阶梯座位，amphitheater viewing from the bar © David Zarzoso

▼阶梯座位，amphitheater © David Zarzoso

▼吧台与水龙头细节，detail of the bar and tap © David Zarzoso

另一方面，消费体验只能以很概念化的策略来理解。空间的连续性是项目的特点，其纵向性常被认为是一个缺陷。为了解决这个问题，在不求助于空间划分的情况下，我们利用空间的高度设计了三个房间。

On the other hand, the sales experience can only be understood through a very conceptual strategy. The succession of spaces characterizes a project whose longitudinality is perceived as a handicap. To solve this, and without resorting to spatial subdivision, we work with the height of the space to end up conceiving three rooms.

▼楼梯，stair © David Zarzoso

▼楼梯细部，detail of the stair © David Zarzoso

首先，一个陶瓷表皮的大吧台是一个欢迎元素，将产品的制作与陈列相结合。接下来，我们设想了一个具有双重功能的阶梯座位：它既是客人的看台，又通过集成的楼梯解决了地坪高度的差异。最后，就餐区位于最高的区域，这片区域被长椅围合，两侧搭配植被。这些植物的颜色调和了周围的绿色色调，明确地希望建立一个视觉符号，诠释这个全新品牌哲学。

First, a large ceramic-covered bar serves as a welcoming element and combines the display of the product with its preparation. Next, we imagine an amphitheater that has a double function: it serves as a grandstand for the guests, and solves the difference in level through an integrated staircase. Finally, the dining room is located in the highest area, a room surrounded by benches and flanked by vegetation. The color of these plants blends with the rest of the green tones, in a clear desire to build an identity that characterizes the philosophy of this new brand.

▼就餐区概览，overview of the dining area © David Zarzoso

▼U形卡座，the U-shape bench © David Zarzoso

▼从就餐区望向楼梯，view from dining area to the stair © David Zarzoso

▼餐桌细部，detail of the dining table © David Zarzoso

▼平面图，plan © estudio DIIR

Name: GRETA
Type: Private Commission
Program: Commercial
Status: Built
Site: Calle Fortuny, Madrid
Starting Date: Jul 2022
End date: Oct 2022
Architects: estudio DIIR
Photography: David Zarzoso
Promoter: Private
Constructor: Trazo
Surface: 80 m

More: estudio DIIR   更多关于：estudio DIIR on gooood