TEMGOO SHOWROOM, Guangdong, China by HONIDEA

感谢 HONIDEA硕瀚创研 予gooood分享以下内容。更多关于他们，请至：HONIDEA on gooood
Appreciations towards HONIDEA for providing the following description:

TEMGOO SHOWROOM天古陶瓷展示体验馆项目位于广东佛山金盈绿岛国际中心；这次展示体验馆的设立，是TEMGOO天古陶瓷2008年成立以来，10年的沉淀与坚持产品保持自创开发设计原则，于今年正式设立产品对国内销售输出与品牌文化理念传播的计画。一支年轻而朝气蓬勃的团队，怀著对自然美学独特的理解与最质朴的情愫，融入产品系列中，重新演绎经典与永恒。

TEMGOO ShowRoom —-Exhibition and Experience Hall Project is located in the International Center of Jinying Green Island, Foshan, Guangdong Province; The establishment of this exhibition and experience showroom is the precipitation and adherence to the principle of independent innovation of TEMGOO Ceramics,which was established in 2008. And it is also a beginning of the project for the Temgoo Ceramic ’s domestic sales and the dissemination of brand cultural after10 years preparation. This young and vigorous team, integrating the unique understanding and the most simple love of natural aesthetics into the product series to re-interpret classics and eternity.

▼空间一览，overall view of the space

HONIDEA硕瀚创研 作为TEMGOO天古陶瓷 的品牌整体设计服务机构，从核心板块空间规划到品牌视觉升级，最后延伸至产品研发顾问的角色。设计初期，不间断地与TEMGOO创始人Sevon Low讨论品牌在国内市场上的位置与产品的调性定位。佛山，一个自古有著浓厚陶瓷文化的古城，秉承匠人精神；作为一个新品牌的建立，面临著多方面的挑战。如何在陶瓷砖行业内关于展示与产品应用上有新的突破、新的表现，让品牌的输出有独特的关注点？这应该在空间设计中首要体现的状态。

HONIDEA Shuo Han Innovate&Research, as the brand overall design service organization of TEMGOO Tiangu ceramics, extends from the space planning of the core plate to the visual upgrade of the brand, and finally to the role of product development consultant. At the beginning of the design, they discussed with Sevon Law, founder of TEMGOO, about the position of the brand in the domestic market and the tonality of the product. Foshan, an ancient city with a strong ceramic culture, inherits the craftsman’s spirit. In this city,as a new brand, Temgoo faces many challenges. How to make a new breakthrough and new performance in the display and product application in the ceramic industry so that the brand’s output will have a unique focus? This should be the primary state in space design.

▼空间生成分析图，space generation

TEMGOO天古陶瓷的产品前期对接的群体大部分是以室内设计师为主，通过设计师的对产品理念的理解并进行多样可能的自主创作搭配，为终端专案在传统展示的铺贴上拓展了不同的可能，让已成习惯的模式手法放空，重新面对新的产品再定义设计。HONIDEA硕瀚创研首席设计师杨铭斌先生把项目的空间设定是一张“白纸”；通过空间营造多种场景共存的可能，自然美学是永恒的，而又是丰富多变的，不同的氛围环境塑造出不一样的独特画面。把品牌的美学理念在空间的设计中散发出来，激发出体验者在其中的某种状态，创造选取搭配产品的优良场景，同时让体验者放空固有的思维，凝聚新的创作灵感。相对传统瓷砖模拟间的展示，TEMGOO更愿意尝试不同的企业品牌场景，让行业内外有更多不同声音的交流与相互促进，警示行业内的产品与展示应用同质化现象，借此不断提醒品牌及其产品的可持续发展得到启发。

▼入口接待区，reception area at the entrance

Most of the contacting groups of TEMGOO ceramic products in the early stage are mainly interior designers. Through designers’ understanding of the product concept and various possible independent creation, different possibilities have been expanded for the traditional display of the terminal project. It blow the customary pattern down and redefine the design of new products. Mr. Mingbin Yang, chief designer of HONIDEA Innovate&Research, set the space of the project as a ” blank sheet of paper”. Through the space to create the possibility of coexistence of various scenes, natural aesthetics is eternal but also changeable, and different atmosphere and environment create different unique pictures. The aesthetic concept of the brand is spread out in the design of the space, which inspires the experimenter creating a good scene for selecting and matching products. At the same time,it allows the experimenter to empty his inherent thinking and gather new creative inspiration. TEMGOO is more willing to try different enterprise brand scenes than traditional ceramic simulation shows. The enterprise brand scenes are more exchanges and mutual promotion of different voices inside and outside the industry. It warns the homogenization of products and display applications within the industry, thus constantly reminding the brand and its sustainable development to be inspired.

▼从接待区望向产品展示区，view of the product display area from the reception area

▼产品展示区，圆柱和方板形成富有雕塑感的空间，product display area, use cylinders and cubes to create a space as sculpture

罗丹说，“塑造的时候，千万不要在平面上，而是要在起伏上思考。”在250平米的展示空间内，杨氏以雕塑的笔法来塑造。射线、圆柱、方体构成了立体的错层空间，让工作区、办公区、展览区、多功能区既各自独立又互为补充。多功能区以梯级的形式呈现，活化了展览空间的功能属性。它既可以是大讲堂，也可以是以产品的艺术创作过程为主体的视觉展或是与生活美学相关的美物展览……如此，展览陈设区变得愈加多元，实现了硕瀚创研希望创造不一样的展览体验效果的初衷，让空间设计始终回归到展览空间的本质，达到最大化的共用，激发出富有弹性的全新展览型态。

Auguste Rodin said that when create a sculpture, artists should not think in the plane space but try to think in a three-dimensional space. Inspired by that, we design this 250m2 exhibition space as creating a sculpture. Rays, cylinders and cubes, together makes an interlaced space, with workspace, display area, multi-functional area being independent whilst complementary at the same time. Multi-functional area is in layers of stairs, which also adds more dimensions and vitality to the exhibition space as it could be a lecture hall, a visual display for artistic creation, or an exhibition about life aesthetics… Therefore, the exhibition area becomes diverse for multiple uses, realizing HONidea’s thoughts to create different experiences, highlight the function of the space, so as to make the best use of space and stimulate a new flexible model of exhibition.

▼多功能区入口，entrance of the multi-functional area

▼阶梯形式的多功能区，multi functional area in layers of stairs

▼水吧，drink bar

▼研发区与展示区通过雾化玻璃隔开，the RED area is separated from the display area by frosted glass

▼研发区，RED area

为了最大限度地实现空间边界的贴切感受，为用户营造出安静、自在的存在真实感，硕瀚创研赋予了人造光全新的使命，我们将人为的聚光光源对焦在展览产品本身，弱化公共通道光源，自然而然形成一条光的指引动线。光线让用户一小步、一小步地走出属于空间裡的动线，随光游走，模糊了开始与结束的概念。半圆的分割却又串联起各区域的边界线。步行其间，移步换景的愉悦是丰富而具体的，而不同场景的转换也带来了惊喜的体验，身体已然成为空间的灵魂组成部分。他，是在雕塑空间！寂静在说话！

In order to blur the boundary for the maximum and create a peaceful and comfortable environment, HONidea weakens the lights in the public passage and gives artificial light a new role by focusing it on the exhibits, thus naturally forms a guiding line for the audience. Walking around the space, people would forget where the start and the end is. The semi-circular structure divides but also connects all the areas as well. Scene changes at every step and the pleasure it brings is adequate and concrete, during which the body would also gradually become a part of the space——that is, the audience also participates in shaping the space! In this spiritual exhibition space, silence speaks.

▼细部，安静的富有雕塑感的空间，details of a tranquil and sculpture-like space

▼UI及产品设计，UI and product design

The Eloquent Quietude-TEMGOO SHOWROOM天古陶瓷展示体验馆已获2018年全球五大奖项：
1. 德国Red Dot红点设计大奖_Product Design & Design Concept WINNER两项红点奖
2. 义大利A`DESIGN AWARD&COMPETITION设计大奖_SILVER银奖
3. 香港APIDA亚太区室内设计大奖_WINNER
4. IDMA国际设计传媒奖_展览空间大奖
5. CIDA中国室内设计大奖_BRONZE铜奖

项目名称：TEMGOO天古陶瓷展示体验馆
项目地点：广东佛山
项目面积：250㎡
空间设计：HONIDEA硕瀚创研_杨铭斌
品牌视觉：叶澎科
装置与陈设：东西无印
施工单位：巨嘉正
主要材料：进口白色涂料、进口白腊木、黑色拉丝不锈钢、POBO庞玻艺术玻璃、布艺、TEMGOO瓷砖。
摄影师：欧阳云

Project Name: The Eloquent Quietude-TEMGOO SHOWROOM
Location: Guangdong Foshan
Area: 250㎡
Interior Design: HONIDEA_Beni Young
Brand Planning: KOdesign
Installation & Exhibition: WEART
Construction Side: JuJiaZhang
Main material: Paint、wood、metal、Art glass、textile、TEMGOO ceramic tile.
Photographer: Yangyun Ou

More:  HONIDEA, HONIDEA on gooood