RENAISSANCE -HONGU 18AW WINDOW, China by Tomshi & Associates

A place which the all-mighty god may lie in.

2018-09-29

项目标签

设计公司: :; Tomshi & Associates
位置: :; China
类型: :; Design
分类: :; installation

非常感谢 石川设计事务所 予gooood分享以下内容。更多请至：Tomshi & Associates on gooood
Appreciations towards Tomshi & Associates for providing the following description:

背景
BACKGROUND

时尚品牌红谷HONGU回归艺术创作的品牌命题，在2018年秋冬以「文艺复兴」作为新一季时尚单品的视觉线索。继上一季「俄罗斯套娃」的热烈氛围后，在2018秋冬橱窗中，我们围绕「文艺复兴」为全新单品打造截然不同的既复古文艺也神秘奇趣的时尚氛围。

Classical art is forever the fountain of fashion, and HONGU, an artistic fashion brand, is inspired by the great artworks of RENAISSANCE in the collection of 2018 AW. Despite of the glowing redness of the window in the last season, this time, an air of mystery and retro is led into the ambient under the theme of time and history.

概念
CONCEPT

“不断自我博弈，不断自我否定，才是自我进步和突破自身认知壁垒。”

“Forever gaming with the inner self, until winning rises at the groundbreaking moment.”

哲学家与艺术家在创作之时，不断与自身、与对手博弈，寻求更高层次的理解，突破自身的束博。或爱惜、或愉悦、或斗争，设计概念以复杂的创作情绪切入，借用米开朗基罗《大卫》作品形象，抽象化这种不断博弈斗争的创作状态，在「文艺复兴」这个历久弥新的主题中，营造出属于红谷HONGU时尚大胆的独特氛围。

David, the monumental sculpture by Michelangelo, becomes the metaphor in the story we want to tell about artists’ game playing during creative process. Be it love, delight, or even struggle. Creators are within mixed emotions when they are chasing for a deeper understanding of art. And the sense of subtleness and elegance naturally reveals the theme, Renaissance.

视觉语境
VISUAL CONTEXT

拼贴版画风格之下，视觉元素丰富，冲撞成趣。文艺复兴时期的建筑、经典艺术作品，以及雾气、雷电和太空等自然元素，形成奇幻趣味的二次元空间。中心区域的雾气左右漂浮、相向徘徊，产品似是于混沌之中诞生。橱窗后景中，有一道通往太空的门——或许是太空般深邃广袤的艺术力量、或许是无垠深远的人类思想、又或许正是思考着「我从何而来」的我们自己。

Collage brings out the visual interest with rich and mixed details between nature and man-made classics. Products gradually emerge from the floating fog from the far-reaching space. This is the place which the all-mighty god may lie in, the mankind is forever stepping his giant foot into, and all of the creative minds get their inspiration from. In this way, various elements naturally shape up the fantasy and eventually endow HONGU with a brand new image.