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设计工作室 GSM Project 与视觉艺术家Justine Emard合作，创作了名为「Pulsations（脉动）」的参观者体验项目，该项目作为 2025 年大阪世界博览会法国馆的主要展览亮点，自2025年4月13日至10月13日期间向公众开放。该体验旨在吸引预计将达到三百万的参观人次，沉浸式展现法国精神，以“脉动”为核心主题，作为人类、科技与自然三者之间的共同连接点。
Design studio GSM Project and visual artist Justine Emard have created Pulsations, the visitor experience at the France Pavilion at this year’s Universal Exposition, Osaka 2025, which is running from April 13 to October 13, 2025. Aiming to delight the pavilion’s expected three million visitors, the experience is an immersion in the spirit of France, under the unifying theme of the pulse as the common denominator between humanity, technology and nature.
▼法国馆外观，exterior of the France pavilion ©Julien Lanoo
▼展览概览，overview of the exhibition ©Julien Lanoo
GSM Project 是一家享誉国际、专注于参观者体验与文旅项目设计的设计工作室，此次携手其作品遍布全球的当代艺术家Justine Emard，共同响应法国展馆主办方 COFREX（法国展览公司）的愿景：打造一场集感官体验与艺术表现于一体，展现法国创造力与卓越精神的沉浸式体验。
GSM Project, an internationally acclaimed design studio known for its expertise in visitor experiences and attractions, joined forces with contemporary artist Justine Emard, whose work is exhibited around the world. Their respective approaches to immersive creation met the vision of the entity in charge of the France Pavilion for the Expo, COFREX (Compagnie Française des Expositions): to create a multi-sensory experience that would showcase French creativity and excellence in Japan for the duration of this major event.
▼集感官体验与艺术表现于一体，combining sensory experience and artistic expression ©Julien Lanoo
GSM 与Justine Emard合作，共同创作了法国馆永久展览的整体叙事与各个场景内容，并结合 COFREX 及各合作伙伴的意见，确立了以“脉动”为核心的艺术与空间设计原则。GSM 团队还为法国馆打造了完整的视觉识别系统，包括标志设计、导视系统、展览的艺术指导以及工作人员制服。
GSM and Justine Emard worked together to co-create the overall narrative for the permanent exhibition and the tableaux comprising it, with input from COFREX and the Pavilion’s partners. They formulated artistic and scenographic principles for the experience, with the unifying theme of the pulse. The GSM team also created the visual identity for the Pavilion, including its logo, signage, artistic direction for the permanent exhibition, and staff uniforms.
▼集感官体验与艺术表现于一体，combining sensory experience and artistic expression ©Julien Lanoo
GSM 项目负责人Fabien Lasserre表示：“这一体验凝聚了各方合作伙伴的共同创意，是一次充满雄心的集体创作过程。在长达两年的设计过程中，GSM 所面临的最大挑战，是如何将所有利益相关方的愿景整合，构建出一个真正体现法国精髓的展馆。”
“This experience is the product of an ambitious collaborative creative process involving all of the project’s partners. The biggest challenge taken on by GSM during the two-year design process was undoubtedly to bring together all the players to imagine a Pavilion that would reflect the essence of France,” said project director Fabien Lasserre of GSM Project.
▼数字艺术装置，digital art installation ©Julien Lanoo
《脉动》：让心跳共鸣
Pulsations: Making Hearts Beat
Justine Emard受日本“赤い糸”（红线）传说启发，以法国馆的主题“爱的赞歌”为基础，提出了体验构想。该传说称，我们的小指上拴有一根看不见的红线，它将我们与命中注定之人相连。这一象征意象启发了艺术家与设计团队，围绕“红线”、“手”和“心跳”等主题元素，构建出整个《脉动》展览的概念基础。
Justine Emard drew inspiration from the Japanese legend of Akai Ito, the red thread of fate, to develop the concept for the experience around the theme proposed by France: “A hymn to love.” Legend has it that an invisible thread tied to our little finger connects us to another being and sets our fate. The legend enabled the artist and the studio to develop experience principles along several distinct lines: the red thread, the hand and the beating heart. These principles influenced the concept for the exhibition, titled Pulsations.
▼法国馆外观，exterior of the France pavilion ©Justine Emard
▼围绕“红线”、“手”和“心跳”等主题元素，the red thread, the hand and the beating heart ©Justine Emard
“以心跳信号——脉搏作为体验的感知核心，光影、声音、图像与动作在此交织，形成一种充满能量的节奏感，一种通向未来的召唤。”Justine Emard这样解释道，她同时担任此次展览的艺术总监。
“A focus on the pulse signal – the heartbeat – is the foundation of the experience’s sensibility. Light, sound, images and movement all come together to create an energetic impulse, an inviting beacon to the future,” explains artist Justine Emard, the exhibition’s Artistic Director.‘
▼对水元素的运用，using the element of water ©Justine Emard
沉浸式视听之旅
An immersive audio-visual voyage
设计团队将“赞歌”这一象征团结的意象重新演绎，创作出一首当代电子风格的“爱的赞歌”。展览的核心理念是“脉动”：不仅是生理层面的心跳节律，更是音乐与空间节奏之间的同步。
The team reimagined the concept of the hymn, a unifying song, by creating a new hymn to love in the form of a contemporary electronic remix. The design of the exhibition is embodied in the idea of the pulse – not only the biological rhythm of the heart, but a musical rhythm that synchronizes all of the experience’s different spaces.
▼沉浸式的视听之旅，an immersive audio-visual voyage ©Justine Emard
“从进入展馆那一刻起，参观者便被一种视听脉动所包围。就像心跳、大自然的呼吸、一种联结万物的能量，《脉动》贯穿整个参观旅程，象征着人与环境之间无形却深刻的联系。音乐节奏与心跳一致，引导观众在每一个展区完成一次节拍共鸣的旅程。”Justine Emard补充道。
“From the moment they enter, visitors are enveloped by an audio-visual pulse. Like a beating heart, a breath of nature, a radiant energy that connects all living things, the pulsation accompanies them throughout their journey through the Pavilion. Pulsations celebrates the invisible force that connects human beings and their environment. Between art and nature, it invites us to feel our profound connection with the living world. Synchronized to the same beat, the musical pulse follows that of the heart, resulting in an audio-visual journey from space to space,” Justine Emard added.
▼沉浸式的视听之旅，an immersive audio-visual voyage ©Justine Emard
这一统一的音轨贯穿参观始终，保持恒定的节奏。GSM与Justine Emard构思了多个音频创作，并委托法国声学音乐研究协调研究院（IRCAM）为展览的每一个场景定制声音设计。
The overarching synchronized audio track accompanies the visitor at a constant tempo from start to finish. GSM and Justine Emard imagined different audio creations, then commissioned by the IRCAM (Institut de Recherche et Coordination Acoustique/musique) for each tableau in the experience.
▼沉浸式的视听之旅，an immersive audio-visual voyage ©Justine Emard
宏伟目标
Ambitious attendance goals
该展览由法国展览公司 COFREX主办，包含八个沉浸式场景，由路易威登（Louis Vuitton）、安盛保险（AXA）、Ninapharm、阿尔萨斯葡萄酒（Vins d’Alsace）与迪奥（Dior）等重量级品牌共同参与设计。所有展区以“脉动”为线索，每个场景持续约三分半钟，以同一节奏进行同步播放，整场体验仿佛一首流动的旋律，迎接络绎不绝的参观者。
The exhibition, sponsored by COFREX, features eight immersive tableaux created with the participation of several major partners: Louis Vuitton, Axa, Ninapharm, Vins d’Alsace and Dior. The eight tableaux are linked by a common thread, the pulse. The tableaux last three and a half minutes each and are synchronized at the same tempo. The exhibition is experienced as a single melody evoking the steady stream of visitors.
▼展现不同主题的沉浸式场景，immersive tableaux featuring different themes ©Justine Emard
▼中庭，courtyard ©Justine Emard
▼连接日法的桥梁，the bridge connects Japan and France ©Justine Emard
“在世博会六个月的运行期间，我们面临的技术挑战是每小时接待 2500 名访客，以达成三百万观众的宏伟目标。”Fabien Lasserre 指出。
“The technical challenge is to welcome 2500 people per hour during the six months of the Expo, to reach the ambitious goal of 3 million visitors,” said Fabien Lasserre.
▼传统与现代的融合，the combination of modern and tradition ©Justine Emard
传统与现代的融合呈现
Celebrating past and present heritage
展览巧妙结合了法国历史文化遗产与当代创意作品——从罗丹雕塑、巴黎圣母院火灾中拯救的奇美拉雕像，到由Justine Emard与 GSM 联手创作的数字艺术装置。每种艺术媒介都精准同步，以形成完整的艺术体验，使参观者沉浸在“脉动”的能量之中。
In the exhibition, heritage elements are seen alongside contemporary creations – everything from sculptures by Rodin to a chimera rescued from the fire that engulfed Notre-Dame Cathedral to digital art installations imagined by Justine Emard and GSM. Each artistic medium is meticulously synchronized to create a total artistic experience that immerses visitors in the energy of the pulse.
▼结合了法国历史文化遗产，heritage elements are seen ©Justine Emard
在展览的最后一个空间，设计团队打造了一处名为《穿越群岛：伟大的脉动》的沉浸式场景。该场景融合历史遗产与多媒体表演，构建出一首关于“爱”的最终赞歌。装置由三个概念性岛屿组成，象征法国与日本之间通过文化与自然纽带建立的紧密联系。这些岛屿讲述了从首里城与巴黎圣母院火灾中拯救出的文物；连接日本严岛神社与圣米歇尔山修道院的历史记忆；展现日本与法属波利尼西亚生态系统之间的共鸣。法国与日本在这一情感丰盈的未来构想中，共同律动。
In the final space, the duo created a tableau titled “Across the Archipelago, the Great Pulsation.” Combining heritage pieces and a multimedia show, the installation is a powerful final immersion in the concept of love. Composed of three conceptual islands depicting the powerful bonds connecting France and Japan through cultural and natural symbols, this archipelago illustrates the ways in which the two countries approach heritage preservation and the protection of biodiversity. The islands present a narrative linking works rescued from the fires at Shuri Castle and Notre-Dame Cathedral; connecting the histories of the sanctuary of Itsukushima and its famous torii with the Abbey of Mont Saint-Michel; and creating an encounter between the ecosystems of Japan and French Polynesia. France and Japan thus resonate together in an emotionally rich imagining of the future.
▼法国馆夜景，night view of the France pavilion ©Julien Lanoo
Pavilion’s architects: Coldefy and Carlo Ratti Associati
3 million Pavilion visitors expected
Capacity: 2500 visitors/hour
1560 m²: size of the permanent exhibition (of which 330 m² are garden)
2 years of design work in collaboration with COFREX
GOLD partners involved in exhibition creation: AXA, Vins d’Alsace, Louis Vuitton, Dior, Ninapharm
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连接日法的桥梁好生硬
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