Jil Sander Flagship Store, Berlin by Andrea Tognon

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高端时尚品牌Jil Sander位于柏林著名库弗斯坦达姆大街的翻新旗舰店近日揭开了神秘的面纱。由米兰建筑师Andrea Tognon操刀指导的品牌新方向和美学突出了Jil Sander纯净、利落简洁的线条和几何形态。室内大面积运用正方形和矩形元素使空间更为流畅并传达出一种禅意且和谐的空间体验。

High-end fashion brand Jil Sander recently unveiled their new retail design concept at the refurbished flagship store on Kurfürstendamm in Berlin. The new brand direction and aesthetic, created by Milan-based architect Andrea Tognon, highlights Jil Sander’s commitment to purity, clean lines and simple geometries. Squares and rectangles largely define the interior, with space brought to life with more fluent shapes that convey a zen-like sense of spatial harmony. Andrea Tognon approached the project with a mind set of de-cluttering.

▼店铺外观，Jil Sander Flagship Store Front

▼纯净、利落简洁的线条和几何形态，Jil Sander’s commitment to purity, clean lines and simple geometries

Andrea Tognon 意图在此项目上采取精简化的设计方式，他将传统材料如大理石、石材、青铜与创新性的未来感合成材料如精心制作的半透明树脂融合运用，使室内干练简洁。旗舰店室内全部由开创性的定制物件装饰而成并传达出永恒的时间理念。

Keeping the interior crisp and clean, the architect fused tradition and innovation though a balanced palette of materials, such as marble, stone and bronze, with synthetic products that point to the future, such as the meticulously made translucent resin. The store is furnished entirely with bespoke pieces that combine the timeless with the groundbreaking.

▼运用矩形元素传达出一种禅意和谐的空间体验，Squares and rectangles largely define the interior that convey a zen-like sense of spatial harmony

▼大理石、石材、青铜与精心制作的半透明树脂融合运用，marble, stone and bronze fused with meticulously made translucent resin

室内家具和装饰都备俱低调和极简的雕塑感，黄铜和青铜的桌子柜橱，黑色线条钢材衣架和蓝色丝绸毯更为室内增添了一丝意想不到的神秘感。其余的定制家具包括半透明树脂的橱柜，Eulithe聚氨酯泡沫聚合物制成的沙发，由 Azul、Cipollino大理石装饰顶底部的接待台和以珠宝设计为灵感的黄铜展示台。

Both the furnishings and fixtures have a sculptural quality within this understated, minimalist interior – brass and bronze tables and cabinets, steel clothing racks (thin black lines anyone?) and the delicious blue silk rugs that add an element of the unexpected. Other bespoke pieces include cabinets in translucent resin, a sofa made of Eulithe (polyurethane foam polymer), reception table with an Azul and Cipollino marble top and base, and display tables in bronze inspired by jewellery design traditions.

▼室内家具和装饰都备俱低调和极简的雕塑感，furnishings and fixtures have a sculptural quality within this understated, minimalist interior

▼黄铜、青铜的桌子柜橱和蓝色丝绸毯，brass and bronze tables and cabinets and blue silk rugs

▼定制家具-半透明树脂的橱柜，bespoke pieces include cabinets in translucent resin

建筑师还采取了可持续的设计手法，例如利用环保回收材料制成的树脂等。室内空间尽善尽美无可挑剔，使人难以抉择最美丽的部分。定制的一排排黄铜杆件和led灯组成的天花顶灯精心搭配聚光灯是建筑师的最爱的一角。

A sustainable approach was also important for the project – for instance, some of the resin was made from recycled materials, such as marble chips. With so many impeccable insertions, it’s difficult to pick the hero of the space, although a personal favourite are probably the custom designed ceiling lights, composed of rows of brass rods with LED strips, combined with strategically located spotlights.

▼由大理石制作装饰顶部底部的接待台，reception table with an Azul and Cipollino marble top and base

▼以珠宝设计为灵感的黄铜展示台，display tables in bronze inspired by jewellery design traditions

▼一排排黄铜杆件和led灯组成的天花顶灯与聚光灯，rows of brass rods with LED strips combined with strategically located spotlights

▼细节，Details

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