The project is located at the intersection of Lijiao Road and Zhenxing Street, Haizhu District, Guangzhou City, south of the Pearl River. Before the renovation, Daganwei Warehouse Area of Sinochem Group Guangzhou was used as raw material reserve and production base of large state-owned chemical enterprises. Due to the relocation of enterprises, this area of idle industrial plant property with good location ushered in the opportunity of upgrading and transformation.
▼创意园与周边环境，creative zone and surrounding environment ©吴嗣銘
Recent publication of “Haizhubay (Lijiao) Urban Design and Regulatory Detailed Planning Adjustment Consultation Notice” is located in the golden position of the rear waterway of the Pearl River. It will transform the present situation of “densely populated villages, old buildings and light industry coverage” into a riverside area of Guangdong, Hong Kong and Macao Bay, which integrates scientific and technological innovation, high-end business, cultural exhibition, sightseeing and tourism, and high-quality life. The new landmark was also given a new name, Haizhu Bay.
▼创意园鸟瞰，aerial view of the creative zone ©吴嗣銘
Spatial Planning to Create Dynamic and Static Streamlines
At the beginning of the design, we began to sort out the public space inside the park. Through opening the external interface, opening the first floor of the single space inside the park, separating the static and dynamic streamlines, we created three vertical and two horizontal street space and the super-large river view square in the south.
▼江景广场，river view square ©邦华地产(1)©吴嗣銘(2)
Monomer Design and Commercial Space
Architectural monomer design is based on ecological layout and plant type. The first floor of the street-facing building and the open surface of the three vertical and two horizontal streets in the park are considered as commercial space, while the rest are considered as full-rent Wenchuan space and small-scale household office. The appearance of commercial space is simple, with white walls and dark window frames as a combination, and the advertising space for each household is designed, so that the final atmosphere not only achieves the function of commercial display and consumption attraction, but also maintains the elegant taste and the overall control along the street.
▼临街建筑首层与园区内部三纵两横街道敞开面首层考虑为商业空间，其余部分考虑为文创空间与小型办公，the first floor of the street-facing building and the open surface of the streets in the park are considered as commercial space, while the rest are considered as culture creativity space and offices ©吴嗣銘
Two well-preserved red brick factory buildings with sloping roofs in the park are currently rented as a whole. Their appearance design style is based on retaining the red brick facade, expanding the original function windows, and forming a contrast effect between new and old materials by placing glass boxes. The interior design is based on the functional demands of the tenants, and strives to enhance the diversity of space experience and the complexity of use.
▼坡屋顶红砖面厂房外观设计风格以保留红砖立面为基础，扩大原有功能窗，the exterior design of two red brick factory buildings with sloping roofs is based on retaining the red brick facade, expanding the original function windows ©邦华地产
▼内部设计以租户提出的功能诉求为依据，增强空间体验的多样性与使用的复合性，the interior design is based on the functional demands of the tenants, and strives to enhance the diversity of space experience and the complexity of use ©吴嗣銘
The Cultural creativity office is located on the second floor of several higher workshops. The appearance of the office shows rhythm with the modification of air conditioning and window opening. The exterior effect is the material combination mode of white wall, dark window frame and golden stretching net, which reflects the fashionable and artistic atmosphere of B.I.G Haizhu Bay Creative Zone.
▼文创式办公部分以空调机位和开窗的改造，表现出韵律，the appearance of the office shows rhythm with the modification of air conditioning and window opening ©吴嗣銘
▼外观效果为白色墙面、深色窗框与金色张拉网的材料组合模式，the exterior effect is the material combination mode of white wall, dark window frame and golden stretching net ©吴嗣銘
▼南面超大江景广场以两栋高层的山墙面大型涂鸦艺术为背景，the super-large Jiangjing Square in the south is based on the large graffiti art of two high-rise gables ©吴嗣銘
▼互动性体验装置-彩色玻璃拍照点，interactive experience devices-stained glass photo points ©吴嗣銘
Art landscape design links the main exhibition facades in the park with public space. The super-large Jiangjing Square in the south is based on the large graffiti art of two high-rise gables. Creatively introducing public art also provides an excellent venue for the future operation of public activities in the park. Other space intersections have also designed interactive experience devices, such as stained glass photo points, tree pool movie steps, skateboard platform, collage basketball court, etc., to enhance the vitality of the park in a participatory and storytelling way.
▼大型雕塑夜景，night view of the large sculpture ©邦华地产
▼地面涂鸦及彩色玻璃拍照点夜景，night view of the ground graffiti and stained glass photo points ©邦华地产
▼创意园夜景，night scene of the creative zone ©邦华地产
Project name: B.I.G Haizhu Bay Creative Zone
Contact e-mail: email@example.com
Design year: 2017/08-2018/02
Leader designer: Guanqiu Zhong, Gang Song, Zhiyuan Zhu
Design Team: Haibo Zhao,Ke Yang,Liu Tan,Zhe Duan,Jianbo Wu,Zhibin Wang
Project location: Intersection of Ruibao Road and Lijiao Road, Haizhu District, Guangzhou
Gross Built Area: 32000 square meters
Photo credits: Siming Wu, Guanqiu Zhong, Bravo Group, Haibo Zhao
Construction drawing Team: Tongchengfanhua Company
Clients: Bravo Group