AGE HOUSE by PIG DESIGN

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Appreciation towards PIG DESIGN for providing the following description:

“这是一个关于时间和年代感的故事。”
——李文强
“It is a story about time and sense of the age.”
— Li Wenqiang

故事的背景，来自AGE HOUSE的老板阿康。从1990年代酒吧的兴起，到千禧年的兴盛期，再到如今以场景为主导的夜经济复兴，阿康一直留驻在杭州西湖边，参与并见证着这个行业在时代背景下的跌宕起伏。基于近20年来对生活及生意的理解，他希望这里成为容纳城市新旧脉络的布景板，承载更多的故事、记忆与革新。

▼视频，Video © 钱超凡

The story of the project originates from A Kang, the owner of AGE HOUSE, who has based his business beside West Lake since the emergence of bars in this area in the 1990s, followed by the boom of the millennium, and the resurgence of the night economy in current times. A Kang has witnessed the highs and lows of this industry within the fluctuating tides of time. Based on his insights into life and business over the past two decades, he aspires for AGE House to serve as a canvas for the old and new contexts of the city, encompassing more stories, memories, and innovations.

▼项目概览，Overall view © 戚朔迁

 

自然哲理
Natural Philosophy

项目所在的青芝坞区域，毗邻西子湖畔，自然与人文禀赋俱佳，最早可追溯至南宋《武林旧事》，亦是白居易笔下的“湛湛玉泉色，悠悠浮云身”。坐拥主城区的稀缺生态资源，青芝坞由之前农居林立的村落形态，蜕变为聚集了民宿和餐饮业态的休闲旅游高地。AGE HOUSE的前身即为农民房改造而来，建筑的精髓掩映在苍绿之径中。

The project site in the Qingzhiwu area is adjacent to West Lake, which is known for its beautiful natural scenery and cultural heritage. Its roots can be traced back to the Old Stories of Wulin, a book from the Southern Song Dynasty, and its stunning scenery was praised by the famous Chinese poet Bai Juyi. With precious ecological resources in the downtown area, Qingzhiwu has been transformed from a village with mostly farmhouses into a bustling leisure and tourism hub, accommodated with various B&Bs, restaurants, and bars. AGE HOUSE, once a farmhouse, now stands as a restaurant & bar amid the greenery.

▼项目外观，Appearance © 戚朔迁

▼入口处，Entrance © 戚朔迁

PIG DESIGN以尽可能不破坏主体结构的建造方式，对空间、人、事件的理想关系进行重新梳理和系统整合，使之回应青年文化和消费习惯的当代变化。古朴的青砖取代原立面的白墙，更贴合场域的清幽语境，马赛克化的圆洞入口却以抽象的符号指示进出关系，似通往异次元的时空之门。Logo出自李文强的手绘创作，浓缩着三潭印月的具象轮廓。

As approaching this project, PIG DESIGN restructured the relationship among space, users and activities and systematically integrated these factors while preserving the primary structure as much as possible. This integration is adaptive to the ever-changing youth culture and consumption habits in modern times. The original white exterior of the building’s facade has been replaced with quaint grey bricks that blend well with the tranquil environment of the site. The circular entrance with mosaic brickwork uses abstract symbols to indicate the relationship between entry and exit, resembling a doorway to another world. The entrance features a unique logo designed by Li Wenqiang that echoes the Three Pools Mirroring the Moon, one of the ten scenes of West Lake.

▼入口处的品牌logo，Logo at the entrance © 戚朔迁

 

结构隐喻
Structural Metaphor

一如品牌名所指涉的时间与年代性，AGE HOUSE其实已经持续经营了十余年，只是从昔日风靡吃汉堡、喝啤酒的美式酒吧，过渡至西餐+酒吧的复合模式。业态定位上的调整也同步投射于平面布局及空间构型的改变，设计以高度直觉力在商业范畴内持续引入艺术化的策略，并立足普遍性的视野，在时间维度将共同思考的问题化作植入场景中的一个个耐人咀嚼的隐喻。

Just as the brand name implies, AGE HOUSE is a brand that has been in business for over a decade. It originated as an American-style bar serving burgers and beer and has since evolved into a Western restaurant and bar. In order to align with its updated business positioning, the layout and spatial structure of the venue were adjusted. The design of the space has incorporated artistic languages, resulting in a commercial space that is aesthetically pleasing and intuitive. From a universal perspective, the design has transformed common concerns into digestible metaphors that are integrated into the scene across time.

▼室内空间概览，Overall view of 1F © 戚朔迁

裸露的墙体和梁架吐露着时光浸染的建筑基调，三角和圆形作为核心的视觉图式，赋形于不同尺度和比例的功能体块。一楼受制于2.6米层高，而将酒柜向上延伸至座位区末端，以水平贯通的形式扩充物理空间的视觉高度。

The bare walls and beams reveal the aged architectural tone, in which the prominent triangle and circle shapes of varying scales and proportions define functional blocks. To cope with the constrained floor height of 2.6 meters on the ground floor, the wine rack reaches up towards the ceiling and then extends horizontally on the top throughout the seating area in a triangular form, creating the illusion of an increased floor height.

▼吧台区域，Bar area © 戚朔迁

吧台两侧分别充当仓库和回餐口功能的序列三角形装置，进一步塑造品牌的强认知，其尖锐的棱角象征进取和力量。4个洗手间以水滴数为标识，而水的无形无相类似于物理学上的“奇点”，也预示未来激变的可能性。

The triangular installations on both sides of the bar counter are arranged orderly, providing a storage space and a collection zone for dirty dishes. The sharp angles of the triangles convey a sense of strength, further enhancing the brand’s identity. The signage design of the four restrooms features specific amounts of water droplets. The intangibility and formlessness of water, similar to the “singularity” in physics, indicates the potential for sudden changes in the future.

▼三角形装置，The triangular installationse © 戚朔迁

▼空间中三角形元素，Triangular elements in space © 戚朔迁

 

时间浓度
Condensed Time

柏格森认为时间是线性的连续，巴什拉则认为时间是点状的集合：过去、现在、未来，无限延展而又重合于当下。链接垂直交通的楼梯，以承载时间艺术的牌坊形制为灵感，每个踏步节点的“牌坊”自成独立支撑的结构，上下漫行之间的三角与圆形灯具则暗示格局层次的微妙转换。

The designers drew inspiration from the theories of time put forth by French philosophers Henri Bergson and Gaston Bachelard. Bergson believed that time is a continuous flow, while Bachelard saw it as a collection of past, present and future that constantly overlap with the present. The staircase connecting different levels of the building takes its shape from an artistic interpretation of the concept “archway” that carries the imprints of time. Each step node features a self-supporting structure, which is conceptualized as “a memorial archway”. The triangular and circular lamps along the staircase suggest subtle changes in the layout.

▼通向二层的楼梯，The stairs leading to 2F © 戚朔迁

二层在被保留的坡屋顶结构之下，场景意象却偏重于圆形包裹感的营造，包括半围合式的吧台背景、弧形环抱系统的沙发椅、象征声波信号发射与接收的LED“播放器”。

The second floor under the preserved sloping roof structure is dominated by circular shapes, including a semi-enclosed bar background, curved armchairs, and a round LED lamp in the shape of a “Media Player” that symbolizes the transmission and reception of sound signals.

▼俯瞰楼梯间，Overlooking of the stairs © 戚朔迁

触及潜意识的深层，圆形看似有边界却无法丈量，它的统一与完整性解释了时间的永恒循环；三角形天然具有醒目的形态象征，且不囿于自然的真实，而再现建筑结构的稳定性和超凡艺术。

从时间维度看空间状态，原始的质感仿佛经过时间的提纯，融汇交叠意识碎片，显现内敛的张力和能量振频，加之餐厅酒吧空间的社交基因和属性，AGE HOUSE成为集体记忆、场所叙事、生活方式的时空变量，以自我的逻辑完成一系列创造商业价值和用户体验的事件。

From the deep subconscious mind, the circle appears to have a boundary yet it cannot be measured. Its unity and integrity explain the eternal cycle of time. On the other hand, the triangle has a distinctive shape that symbolizes stability and extraordinary art of the architectural structure.

From a perspective of time, the original texture in the space seems to be purified by time, blending and overlapping fragments of consciousness. This creates introverted tension and resonance. Because of the social genes and attributes of the restaurant and bar space, AGE HOUSE has become a variable place for collective memory, stories, and lifestyles. It follows its own logic and will allow a series of things that generate business value and user experience to happen.

▼楼梯间细部，Details of the stairs © 戚朔迁

 

内心秩序
Inner Order

从社会心理学的维度观察生活习惯与消费趋势的变化，或许才是本案更想要试图探讨的设计命题。“大创意来自无意识，但无意识必须是博识的”，回望PIG DESIGN过往丰富多元的酒吧空间作品集，有关时间性的延伸思考是贯穿其中的一条主线。

The project aims to explore changes in living habits and consumption trends from the perspective of social psychology. “Big ideas often come from an unconscious mind, but the unconscious mind must be knowledgeable.” PIG DESIGN has a diverse portfolio of bar projects, where the concept of time is a recurring theme.

▼二层空间概览，Overall view of 2F © 戚朔迁

无论是隐喻文学的Rich Whisky Bar，抑或剧场概念的GRNDCNTRL，这些艺术寓言式的另类创作在构想之初多半出于李文强自己对场域的直觉感知，当完成每一个作品后再复盘时，却总能发现原来最初始的方向就是正确的。

Whether it is the Rich Whiskey Bar highlighting metaphorical literature, or GRNDCNTRL featuring the “theater” concept, these creations of innovative artistic allegorical ideas mostly originated from Li Wenqiang’s intuitive perception of the space. Every time when he finished a design work and looked back, it proved that the initial direction is just right.

▼二层吧台，2F bar area © 戚朔迁

▼二层墙面装饰物，Wall decoration on 2F © 戚朔迁

关联至AGE HOUSE对社会普遍现象的模拟，在于新一代消费群体越来越重视真实性和诚实性：曾经的年轻人消费水平不高，也很容易满足；伴随物质基础和思维眼界的提升，慢慢变得讲究精致起来；在摆脱浮华的跟风之后，又回归理性消费与个性生活相平衡的“后物质价值观”。

The design of AGE HOUSE caters to the needs of the new generation of consumers who value authenticity and integrity. They were once content with inexpensive products because they had less money to spend, and later as their material conditions improved and horizons expanded, they began to pursue more refined things. Currently, after a period of following the trend, they tend to embrace “Postmaterialism”, a philosophy that balances rational consumption with individual expression.

▼二层客座区，Guest area © 戚朔迁

这恰是无知、他知、自知的完整认知演绎，过程中的差异化起伏则可归纳为一种循环信号，亦与圆和三角的逻辑关系互为对应。自然的哲理和时间的洗礼，同样适用于人生的阐释，在自我怀疑和捍卫直觉之间徘徊、博弈、往复，而这些经验终将蕴育出新的生活形式和生命状态。

This represents a complete cognitive growth from ignorance to self-awareness, with ups and downs along the way that can be summarized as a loop signal, corresponding to the logical relationship between circles and triangles. The philosophy of nature and the passage of time can also be applied to the interpretation of life. The experience of wandering, weighing, and swinging between self-doubt and defending intuition will ultimately result in new lifestyles and states of being.

▼卫生间，Toilet © 戚朔迁

▼一层平面图，Plan 1F © PIG DESIGN

▼二层平面图，Plan 2F © PIG DESIGN

项目名称｜AGE HOUSE X PIG
项目地点｜中国 杭州
项目面积｜713平方米
项目甲方｜阿康
设计公司｜皮爱纪设计PIG DESIGN
官方网址｜pigdesign.art
主创设计｜李文强
设计团队｜杨志伟 吴亦成 沈滔滔 朱义云
施工单位｜杭州典昌装饰设计工程有限公司
照明设计｜Yaank向杨照明
家具设计｜PIG DESIGN
主要材料｜青砖、水磨石、不锈钢、皮革、涂料
项目摄影｜戚朔迁
视觉特效｜钱超凡

Project information
Project name: AGE HOUSE
Location: Hangzhou, China
Area: 713 square meters
Client: A Kang
Design firm: PIG DESIGN
Website: pigdesign.art
Chief designer: Li Wenqiang
Design team: Yang Zhiwei, Wu Yicheng, Shen Taotao, Zhu Yiyun
Construction firm: Hangzhou Dianchang Decoration Design Engineering Co., Ltd.
Lighting design: Yaank
Furniture design: PIG DESIGN
Main materials: gray brick, terrazzo, stainless steel, leather, paint
Photography: Qi Shuoqian
Visual effects: Qian Chaofan

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