“Shanghai Corduroy Factory” City Update – Corduroy Alley Park, China by FTA Group GmbH

Design revitalizing the urban old factories

Project Specs

Design:
Location:

感谢 孚提埃(上海)建筑设计事务所 予gooood分享以下内容。更多请至:FTA Group GmbH on gooood 
Appreciations towards FTA Group GmbH for providing the following description:

上海灯芯绒总厂坐落于上海市杨浦区平凉路2440号,始建于上世纪80年代,由于产业更迭,现已停止运营。为使失落的城市场所重焕生机,让旧工厂成为有温度,有影响力,有凝聚力的创新社区,FTA受邀成为灯芯绒总厂的一体化城市更新改造设计方。

Shanghai Corduroy Factory is located at No. 2440 Pingliang Road in the Yangpu District of Shanghai. It was built and put in use back in the 1980s. With the change of industry structure, the factory stopped operating and it was waiting for a reborn. To revitalize the urban old factories, and turn them into a humane, influential and cohesive innovative community, FTA was commissioned to be the integrated designer for the urban renewal of the Corduroy Factory.

▼项目外观,project exterior

设计希望在保留历史记忆的同时,挖掘场所的个性,提升地块的知名度与商业价值,让其成为一个办公及生活“目的地”。一系列的设计策略包括:

在建筑沿街面,设计将原有蓝色彩钢板锯齿工厂形态加以优化,形成回应灯芯绒记忆形容的立面肌理,并打造地标性主力店,在向人们诉说着历史故事的同时,提升了人气和商业价值。为降低未来运营风险,设计打造了灵活的空间产品组合,包括将沿街锯齿形建筑的单层空间变成loft空间,提升了现有空间商业价值。

The design aim was to retain the historical memory and, at the same time, to dig into the personality of the site, enhance the visibility and commercial value, and eventually make it a “destination” for leisure and work. A series of design strategies include:

Along the street, the design optimizes the shape of the original blue stainless steel saw-tooth roof of the factory and creates a facade texture that responds to the memory of Corduroy. Also the design focuses on shops along street, which enhances their commercial value while telling people historical stories. In order to reduce the operational risk, a flexible product portfolio was designed, including transforming the single-storey space of jagged buildings along the street into loft spaces. All these design strategies enhanced the commercial value of the project.

▼在建筑沿街面,设计将原有蓝色彩钢板锯齿的工厂形态加以优化,形成回应灯芯绒记忆的立面肌理并将单层空间变成loft空间,along the street, the design optimizes the shape of the original blue stainless steel saw-tooth roof of the factory and creates a facade texture that responds to the memory of Corduroy, transforming the single-storey space of jagged buildings along the street into loft spaces

在项目内街,为解决动线单一且没有人车分流的现象,设计通过打开局部通道,形成多个出入口,同时让每一栋建筑拥入独立出入口,体验庭院式办公。地面的景观设计继续延续灯芯绒的纹理,向历史致敬。

In the inner street, in order to solve the challenge of confusing logistics and traffic, FTA designs multiple entrances and exits, while satisfying each building with an independent entrance. Altogether it generates an interesting courtyard working experience. The landscape design of the pavement continues the Corduroy texture, paying tribute to history.

▼在项目内街,设计通过打开局部通道,形成多个出入口,同时让每一栋建筑拥入独立出入口,in the inner street, FTA designs multiple entrances and exits, while satisfying each building with an independent entrance

▼地面的景观设计延续灯芯绒的纹理,向历史致敬,the landscape design of the pavement continues the Corduroy texture, paying tribute to history

值得一提的是,设计有策略地对建筑局部进行优化,比如设计对建筑之间的楼梯进行艺术化的处理 – 大胆鲜亮的明黄色不仅让社区更年轻化,也让来到此处的人感受到不一样的美,印象深刻。

The design strategically optimizes the architectural parts, such as the artistic treatment of the bridge across the buildings – bold bright yellow color not only makes the community feel younger, but also more appealing.

▼设计对建筑之间的楼梯进行艺术化的处理 – 大胆鲜亮的明黄色不仅让社区更年轻化,也人感受到不一样的美,印象深刻,the artistic treatment of the bridge across the buildings – bold bright yellow color not only makes the community feel younger, but also more appealing

▼连通室内外的明黄色楼梯,bright yellow stairs connects interior space and exterior space

▼室外明黄色楼梯连接桥,outdoor bright yellow stairs act as a bridge

此外,FTA为新生的灯芯绒厂量身定制了案名 – 芯工创意,以及项目的视觉系统,LOGO提取建筑形态中具有高识别度的“斜纹”图形,使其产品和品牌形象统一,提高项目的识别度。

▼logo设计概念,logo proposal

In addition, FTA offered tailored branding service for the new Corduroy Factory, including naming (Corduroy Alley) and visual identity. The new LOGO translates the highly recognizable “twill” patterns into the architectural shape to unify the product and brand image, which highly improved the project’s visibility.

▼LOGO提取建筑形态中具有高识别度的“斜纹”图形,使其产品和品牌形象统一,提高项目的识别度,the new LOGO translates the highly recognizable “twill” patterns into the architectural shape to unify the product and brand image, which highly improved the project’s visibility

▼建筑之间的休憩平台,leisure platform between two volumes

▼多样的室外空间,various outdoor spaces

改造后,芯工创意不仅在外观上焕然一新,散发出年轻的气息,并且拥有了办公、商业等多元复合的年轻型业态,比如网络直播服务平台,摄影工作室,建筑设计公司,健身工作室,室内设计公司等等,更具创造性与开放性。同时,项目在商业运营价值上也得到了大幅度的提升,改造的投资回报期仅为1.5年,可谓是一个多维度都算成功的城市更新项目。

▼改造前-改造后的项目外观上焕然一新,散发出年轻的气息,before the transformation— Corduroy Alley takes on a new look and emits a youthful atmosphere after transformation

   

After the transformation, Corduroy Alley not only takes on a new look and emits a youthful atmosphere, but also offers a wide range of office and business, such as a network live broadcasting service platform, a photography studio, some architectural design companies, a fitness studio, an interior design company, etc. At the same time, the project has also been greatly improved its value as an asset. The investment return period will only be 1.5 years.  It can be said that it is a successful urban renewal project in multiple perspectives.

▼内部拥有办公、商业等多元复合的年轻型业态,the project offers a wide range of office and business

▼简洁、明亮的内部空间,simple and clean interior space

▼连接桥夜景,night view of the connecting bridge

▼内街夜景,inner street night view

▼沿街立面夜景,outside street night view

▼夜景鸟瞰,aerial view at night

▼平面图,plan

▼立面图,elevations

▼剖面图,section

▼详图,detail

项目名称:“上海灯芯绒厂”城市更新——芯工创意园
建筑师或者建筑公司:孚提埃(上海)建筑设计事务所有限公司
公司网站:http://www.ftaarch.com/
项目联系:dingyang@ftaarch.com
设计时间: 2018-04
完成时间: 2019-02
主创及设计团队:FTA建筑设计
项目地址:上海市杨浦区平凉路2440号
建筑面积:14000平方米
摄影师:CreatAR Images
合作方:上海绒玛文化发展有限公司
客户:上海绒玛文化发展有限公司
品牌:穿孔金属网板 陶瓷洁具 墙面砖
服务:方案设计、扩初设计、导视系统及logo设计、现场施工服务、已建成投入使用。
Project name:“Shanghai Corduroy Factory” City Update——Corduroy Alley Park
architect or company:FTA Group GmbH
Website:http://www.ftaarch.com
Email:dingyang@ftaarch.com
Design time: 2018-04
Completion time: 2019-02
Leader designer & Team:FTA Group GmbH
Project location:2440 Pingliang Road, Yangpu District, Shanghai
Gross Built Area (square meters):14,000 square meters
Photo credits:CreatAR Images
Partner:Shanghai Rongma Cultural Development Co., Ltd.
Client:Shanghai Rongma Cultural Development Co., Ltd.
Brands / Products:Perforated metal mesh(SIMON), Ceramic sanitary ware(AS),  Brick wall(CIMIC)
The design of the project, the expansion of the design, the guidance system and logo design, and the on-site construction service have been completed and put into use.

More:孚提埃(上海)建筑设计事务所 。更多请至:FTA Group GmbH on gooood 

版权️©谷德设计网gooood.cn,禁止以gooood编辑版本进行任何形式转载Copyright©gooood
Click to contact with the designer/author

Post a Comment