DOE Store UpperHills, Shenzhen by B.L.U.E. Architecture Studio

Scattered boxes create a unique urban street experience

Project Specs


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Appreciation towards B.L.U.E. Architecture Studio for providing the following description:


The new DOE Store is located in UpperHills, a hillside commercial center in Futian District in Shenzhen. The original concept of the project is to lead nature into interior space. Based on the concept, the design develops different dialogues between the store and the exterior space. The continuous metal floor covered from exterior to interior creates connection between the store and the street. And the open facade design of the store not only shares its interior space with the city, but also welcomes the scene from the street.

▼店铺外观,external view of the store ©夏至

▼店铺入口 – 可以完全打开的外立面,entrance of the store and the open facade ©夏至


Different functional spaces like cafe, retail area and rest area are designed as boxes with different sizes. When people are walking in the store, they will get richer experience like walking on the street than just being indoors.

▼轴测图 – 不同的功能区用大小各异的盒子散落在空间里,axonometric drawing – different functional spaces are designed as boxes with different sizes ©B.L.U.E. Architecture Studio

店铺中央的“旋转盒子”,以一种不断变化的状态,成为整个空间的核心,吸引人们踏足其中。 金属、木头、红砖等不同的材质拼贴出了城市的丰富和包容性,也契合了DOE的品牌文化。

The “rotating box” in the center of the store is a focal point which attracts customers to go inside. The application of different materials such as metal, wood and brick not only reflects the richness and the embracement of city life, but also reflects DOE Culture.

▼由沿街入口看向中央展示区,viewing the central volume from the entrance ©夏至

▼店铺中央的“旋转盒子”,以一种不断变化的状态,成为整个空间的核心,the “rotating box” in the center of the store is a focal point ©夏至

▼中央展示区的右侧为服装展示区, the clothing display box on the right of the central volume ©夏至

▼中央展示区的左侧为咖啡区,cafe area on the left of the central volume ©夏至

▼由商品展示区与咖啡区看中央展区,viewing the central volume at the hallway between the product display area and cafe area ©夏至


The showcases made by rusty steel and acrylic break the boundary of the “boxes” with their more open design.

▼服装展示区,clothing display box ©夏至

▼咖啡厅操作区,coffee shop operation area ©夏至

▼由座位区看操作台,viewing coffee shop operation area from the sitting area ©夏至


The display area for a product line and the rest area are surrounded by the stairs which are made by old woods. The rough feeling of the material not only improves the relaxing atmosphere for communication, but also reflects the spirit of uniqueness from street culture.

▼实木粗粝的质感给人们提供放松的交流氛围,也暗合了街头潮流的不拘一格,the rough feeling of the material not only improves the relaxing atmosphere for communication, but also reflects the spirit of uniqueness from street culture ©夏至

▼独立产品线的展示区,the display area for a product line ©夏至

▼休闲区,rest area ©夏至


The new DOE Store on the hillside connects its interior space with the city environment. Meanwhile, the street atmosphere is well applied in the modern interior space. And the combination of them provides customers with richer experience.

▼彩色平面图,color plan ©B.L.U.E. Architecture Studio

▼平面图,plan ©B.L.U.E. Architecture Studio

项⽬名称: DOE深业上城店室内设计
项目所在地: 深圳市 福⽥区
项目类型: 店铺
建筑师: ⻘⼭周平,藤井洋⼦,刘凌⼦ / B.L.U.E.建筑设计事务所
照明设计: B.L.U.E.建筑设计事务所
业主: DOE
规模: 一层
总建筑⾯积: 300平⽶
设计周期: 12.2018 – 02.2019
施⼯周期: 05.2019 – 08.2019
摄影师: 夏⾄
墙⾯: ⽔泥涂料 (品牌:亚西欧)
墙面: ⽼⽊板
墙⾯: 原色钢板
墙⾯: 耐候钢板

Project Name: DOE Store UpperHills, Shenzhen
Project Location: Futian District, Shenzhen, China
Element: Store
Architect/s: Shuhei Aoyama,Yoko Fujii, Lingzi Liu / B.L.U.E. Architecture Studio
Lighting Designer: B.L.U.E. Architecture Studio
Client: DOE
Size: Single-floor
Building Area: 300 m²
Design Period: 12.2018 – 02.2019
Construction Period: 05.2019 – 08.2019
Photography Credit: Xia Zhi

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