Two Showrooms for Wood flooring brand, China by TOWOdesign

Unexpected! He moved mountain and water into the exhibition hall

Project Specs

Design:
Location:

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擅长在信息时代重构商业空间的TOWOdesign堂晤设计,为中国木地板品牌久盛打造了两座颠覆式的展厅——通过展品、艺术、空间和时间的重组,将地板展览转换为美学意象的大型互动装置。

TOWODesign Studio, which excels in reconstruction of commercial space in information era, created two subversive showrooms for Chinese wood flooring brand TREESSUN . Through recombination of exhibits, arts, space and time, the flooring exhibition was transformed into a large interactive installation with unique aesthetic image.

▼视频,video

▼木山水概览,overview

▼参观者在攀登木山的过程中了解企业历程,visitors will get informed of the brand’s history while climbing the wood-made mountain

 

木写山水:动静相宜演绎视觉盛宴
Wood floors depict a picture of mountain and river, offering a visual feast with static and dynamic balance

TOWOdesign从中国传统的山水画中提炼灵感,将地板产品的展示与游山玩水的体验进行融糅。他们运用参数化设计生成“木山”曲面,运用程序进行搭建构件的分解,再借助数控机装加工,将上千个地板部件组装为“山体”。同时又利用多媒体技术,将木板变成流动的“水体”。

Through drawing inspirations from traditional Chinese landscape painting, TOWOdesign integrated the display of wood flooring products with an experience of sightseeing tour. The studio applied parameterization design to generate curved surface of the “wood-made mountain”, assembled thousands of wood flooring components into a “mountain massif” by decomposing and processing different parts via programs and numerical control machine, and meanwhile gave wood floors a shape of “flowing water” by utilizing multimedia technology.

▼动与静的结合,a combination of dynamic and stillness

▼参数化设计生成的“木山”曲面,the curved surface of the “wood-made mountain” was generated through parameterization

▼在地板构成的山谷中,in the valley built with wooden floor board

▼不同深浅的地板木色描摹层峦叠嶂的轮廓,如同水墨深浅的晕染效果,wood floors in different shades depict a picture of overlapping peaks, which is similar to the rendering effect of inks

山水间游走的过程分为上山、游山、下山三部分。不同深浅的地板木色描摹层峦叠嶂的轮廓,如同水墨深浅的晕染效果,与富有未来感的楼梯形成一柔一刚、虚实交织的雕塑。楼梯曲折延伸的线条带来跳跃的韵律,金属光泽也与实木质感形成对比。下山道一侧用多媒体技术模拟山涧瀑布的声与色,隐性地展现企业的代表性荣誉。

The sightseeing tour around mountain and river is divided into three stages, “going up to the hill”, “sightseeing on the hill” and “going downhill”. Wood floors in different shades depict a picture of overlapping peaks, which is similar to the rendering effect of inks. The metallic luster of the twisted and futuristic stair forms a strong contrast with the texture of solid wood. On one side of the downhill path, multimedia technology was used to simulate the sound and color of a plunging waterfall, which implicitly shows representative honors the Company TREESSUN  has achieved via scrolling Chinese words on the digital screen.

▼设计利用多媒体技术模拟山涧瀑布的声与色,multimedia technology was used to simulate the sound and color of a plunging waterfall

▼近观“瀑布”,a close view to the “waterfall”

最新的地板产品陈放于游山的主体空间中,纵向倾斜交错的地板柱子形成展示主体。镜面不锈钢对空间的多次反射,让实体柱子与镜像柱子一起形成一个洞内森林的景象,制造移步易景、亦幻亦真的视觉观感。常规的展品融于山体,分布于几何型步道的附近,形成游山中体验的内容。展品本身成为聚点,引导顾客驻足去触摸木的温暖,感受自然纹理渗透的质朴情感。展品之外的山体用材为素板,展览结束后可拆卸并循环利用,也与企业的环保理念相契合。

Latest wood flooring products are displayed on the main space of “sightseeing area on the mountain”, and longitudinally inclined and crossed floor pillars constitute the main part for exhibition. Through mirror finished stainless steel, the real pillars and its reflections together form a spectacle of forest, which offers a special visual experience that changes as you move. Integrated in the “mountain” and distributed around the geometric footpath, the wood flooring exhibits attract consumers to feel its warmth and natural texture. The “mountain” was built with unpainted wood flooring that can be disassembled and reused after the exhibition closes, coinciding with the client’s concept of environmental protection.

▼刚柔并济、虚实交织,the metallic luster of the twisted and futuristic stair forms a strong contrast with the texture of solid wood

▼地暖地板的触摸体验,the wood flooring exhibits attract consumers to feel its warmth and natural texture

▼地板山洞,实体柱子与镜像柱子一起形成一个洞内森林的景象,through mirror finished stainless steel, the real pillars and its reflections together form a spectacle of forest

▼山水概念图,design concept

▼概念推导,design process

▼结构爆炸图,axon exploded

▼产品分布与环保回收,product layout diagram

 

 

 

木掀狂澜:天旋地转撩拨感官幻象
Wood floors whip up a surge, creating spectacular sensory illusions

TOWOdesign又将水的美学潜质再度延展,以充满变幻的水流形态为灵感,打造出一幕极具视觉冲击的雕塑。每一块地板部件都被赋予液体形态的流动旋律,但又包含着木质的静态纹理。

TOWOdesign further extended the aesthetic effect of water, drew inspirations from ever-changing water flow patterns and built a visually striking sculpture. Every piece of wood was given a flowing form and at the same time maintained the static texture.

▼以水流形态为灵感的雕塑,a striking sculpture that drew inspirations from ever-changing water flow patterns

一道起伏奔涌的木色“水浪”横亘于展馆一侧,犹如被一股天外旋风撩动般从水平地面上腾空而起铺卷开来。装置背部以参数化设计搭建骨架,不同地板展品依据颜色深浅拼接交叠,呈现水纹律动一般的空间节奏和木纹随年月渐变的视觉色谱。装置纵向两端的镜面借助反射作用构成水浪的延伸,将有限的展厅进行了无限的扩展,同时又有一种梦幻迷离之感。

An undulant wooden-color “surge” spans across one side of the showroom, as if it is lifted up from the ground by whirlwind. For the back of the installation, the frame is constructed by means of parameteriation design. Different wood flooring exhibits are spliced and overlapped according to the shades of color, providing a view of rippling water waves and gradient colors. Mirrors at both longitudinal sides of the installation stretches the “water wave” and expands the limited showroom space by inflection, creating a dreamy and fantasy atmosphere.

▼起伏奔涌的木色“水浪”横亘于展馆一侧,an undulant wooden-color “surge” spans across one side of the showroom

▼装置纵向两端的镜面借助反射作用构成水浪的延伸,mirrors at both longitudinal sides of the installation stretches the “water wave”

以木质元素构建空间隐喻,近观巧密精细,远望自然写意,象征着久盛以环保原木打造品质生活的品牌用心,也见证了TOWOdesign以沉浸艺术与空间语言重塑品牌传播的创新实践。

The showroom expressed spatial implications with wooden elements. If you look closely you can feel the ingenuity in details, while view from a distance you can feel the beauty of the whole design, all of which reflected the TREESSUN ’s concept of creating quality life with environment-friendly wood flooring and witnessed TOWOdesign’s innovative practice on remodeling brand communication through immersive art and spatial language.

▼出口区域一瞥,a glance from the exit area

▼轴测图,axon

▼地板浪结构分解图,structure exploded

项目名称:木写山水
项目地点:上海新国际会展中心E2
完工日期:2018.03
项目面积:250平方米
参数化合作设计单位: Hobbs and Black Architect Inc.
参数化设计师: Wong Li
多媒体合作设计单位: 上海升锐创意设计有限公司
多媒体设计团队: 林宇丰、史诗尧、孙博超、沈炼之、Vincent、徐立
结构合作设计单位: 上海同瑞建筑结构设计事务所有限公司
结构设计师: 王鹏(国家一级注册建造师)
搭建合作单位:上海好奥道具展示有限公司
施工团队:利成法,汪子林,聂金龙,张克强
主要材料:实木地板(久盛地板)、多层板、金属骨架、拉丝镜面铝塑板
项目名称:木掀狂澜
项目地点:上海世博展馆
完工日期:2017.09
项目面积:140平方米
主要材料:实木地板(久盛地板)、多层板、金属骨架
设计公司:TOWO堂晤设计(www.towodesign.com)
主创及设计团队: 何牧、张倩、刘雄杰
摄影:TOWO堂晤设计
项目性质:展台设计
客户: 久盛地板
Project name: Wood floors depict a picture of mountain and water, offering a visual feast with static and dynamic balance
Location: Shanghai New International Expo Centre H2
Completion: 2018.03
Area: 250㎡
Parametrization design collaboration company: Hobbs and Black Architect Inc.
Parametric designer: Wong Li
Multimedia design collaboration company: Shanghai Shengrui Creative Design Co., Ltd.
Multimedia design team: Lin Yufeng, Shi Shiyao, Sun Bochao, Shen Lianzhi, Vincent, Xu Li
Structure design collaboration company: Shanghai Tongrui Architectural Structural Design Firm Co., Ltd.
Structural designer: Wang Peng (A construction division)
Construction collaboration company: Shanghai HaoAo Prop Display Co., Ltd.
Construction team: Li Chengfa, Wang Zilin, Nie Jinlong, Zhang Keqiang
Main materials: solid wood floor (TREESSUN), Sandwich plate, metallic framework,brushed mirror aluminum-plastic panel
Project name: Wood floors whip up a surge, creating spectacular sensory illusions
Location: Shanghai World Expo Exhibition and Convention Center
Completion: 2017.09
Area: 140㎡
Main materials: solid wood floor (TREESSUN), Sandwich plate, metallic framework
Design company: Towodesign (www.towodesign.com)
Design team: He Mu, Zhang Qian, Liu Xiongjie,
Project type: exhibition hall
Photo: Towodesign
Client: TREESSUN

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