This is a design of a pop up store where people can get a taste of milk products from Hokkaido Prefecture, where more than half of Japan’s dairy products are produced. The place was originally occupied by a huge advertising sign, meaning the indoor space was merely an adjunct to the outdoor advert. We thought of this place as an advertising media where people could walk in to sample the products, and designed the shop space that continues on to the ad.
▼从街道中脱颖而出的店面，the storefront stands out from the street
People attracted to the giant sign with cow print walks in through the façade to the shop, also covered from floor to ceiling with the same pattern. At the ice cream counter (also covered in cow print), customers buy soft-served ice cream or sweets made from milk and head to the floor above. The cow pattern continues on to this floor where a life-size model of a cow blends in with the black-and-white pattern. Beside it, a large toppings bar awaits for the customers to choose their own combinations of fixings for their sweets.
▼人们被店面巨大的标志所吸引，印着的奶牛图样从店面持续到室内；people attracted to the giant sign with cow print walks in through the façade to the shop
▼顾客在一楼的窗口选取商品，customers make orders on the first floor
▼从楼梯处回看入口，looking back at the entrance from the stairs
The semi-elliptical toppings bar seems as if it had rose up from the floor with its familiar cow pattern. This bar is made from the same materials as the walls and the floor, making the various kinds of colorful toppings in the containers stand out. Some of the toppings’ containers, by using air pressure, pop up like moles in Whack-a-Mole, adding fun and delight to the customers’ experience.
▼上到二楼后有一个配料台和一个奶牛模型，the topping bar and the cow model on the upper floor
▼吧台使用墙壁和地板相同的材料制成，使得容器中的各种配料脱颖而出；the bar is made from the same materials as the walls and the floor, making the various kinds of colorful toppings in the containers stand out
▼人们在吧台处选取各种配料，customers choose different toppings at the bar
▼一旁的奶牛模型为用户提供有趣的体验，the real-size cow model provides a fun experience for the customers
This small space was designed to be more than a common pop-up store, but a pop-up advertising experience, offering joy and small surprises for people who step in. By using the small space as one giant advertisement, we succeeded in creating a unique experience-based pop-up store.
More: Ryusuke Nanki