空间设计概述|Brief space explanation
It’s the first flagship store of the fashion brand of Juun.J. It’s divided into two floors; the first floor comprising cafe and women’s wear, while the second floor men’s wear. We used natural elements such as light and shadow in order to express darkness within space using black – identity color of Juun.J brand. The shape of the architecture was intitiated from geometry that is the basic form in all designs. Juun.J’s flagship store surely has a certain form but in the shape like a shadow without exact shape, which is similar to Juun.J as it invites endless curiosity to people. We built our first flagship store where customers are able to experience at once all lines of not only men’s and women’s wear collections but of limited collaboration products at Dosan Park, Sinsa-dong, Gangnam-gu, Seoul.
▼建筑造型像是没有具体形状的影子， the shape is like a shadow without exact shape
“Black is a color symbolic of Juun.J and the most beautiful shadow out of the shapeless existences is also black.“ If we look at the traditional house structure in the East, large roof files are put above the house basically and the whole structure is absorbed into within the deep and wide shade generated by the awning. Deep darkness below the awning is shadow as well as black within the space. In an attempt to turn black into space, we organized space by either hanging plenty of objet or separating them and generating shadows.
▼传统东方建筑大屋顶体量作为设计灵感，design inspired by large roof files in East traditional building
The shape of the architecture is composed of circle, quadrangle and triangle, basic forms in all designs and the architecture is designed with the concept of dark matters of the universe. Especially, the garden-shaped circle, which is a space drawing natural light, plays an important role in making this dark matter a strking contrast.
▼入口圆形花园，entrance circle garden
▼顾客可以在内部空间中看到花园，并观察到漂浮树木所形成的阴影， visitors can see the garden from within the space and find another shadow as a tree is floating in the garden
The flagship store is composed of the first and second floors with the total size of 396㎡. The first floor is arranged centered on women’s line and collaboration products, while the second floor displays men’s products. All spaces except white part for women’s wear on the first floor are composed of varied densities of darkness. While the first floor has contrasts with some white part, clothes here are also hung in darkness. We at Juun..J provide differentiated brand experience to customers by arranging a garden as well as the best specialty coffee brand FELT COFFEE on the first floor so that they can experience a diverse range of brands at the same space. The space of cafe generates various darknesses due to natural light dramatically penetrating from the ceiling. And eaves spreading forward work as an awning and make visitors feel natural light coming as a result of reflection on the garden. They can see the garden from within the space and find another shadow as a tree is floating in the garden.
▼一层女装及限量款区域，黑白空间形成对比，the first floor is arranged centered on women’s line and collaboration products
▼在咖啡厅中，天花板上戏剧化的自然光在这里形成变化不同的黑暗空间，the space of cafe generates various darknesses due to natural light dramatically penetrating from the ceiling
▼二层男装区域， the second floor displays men’s products
▼产品服饰布置在昏暗的区域中，products display in darkness
商业影响分析|Analysis on commercial influence
Juun.J’s flagship store is located at beside Apgujeong Dosan Park. Based on Dosan Park, business districts have been actively built spanning from socal taste houses to lifestyle shops and cafes. On the other hand, there are no tall buildings around there and so it is equipped with the natural environment that can accept light evenly.
▼旗舰店布局及立面，layout and views of the flagship store
主要构造技术|Major technology for construction
We extended the building within legally allowed extent while remodeling an originally family home. We used lots of materials that can express black. Cafe area on the first floor was made dark by letting ink stick permeate on plywood material. While, black bar used for objet hangers for women’s wear on the first floor was complete by manual work of attaching black vynil after melting by heat. Besides, the bottom of the second floor was finished by black concrete, and black furnitures therein were expressed by dyeing black on acrylic.
▼空间内使用多种材料来表现黑暗感，designers used lots of materials that can express black
▼花园夜景，garden at night
▼建筑夜景，building at night