EBBA designed a major show on contemporary fashion photography at Artistree in Hong Kong, which is due to travel to up to 10 different locations in Asia.
▼时尚摄影展览，fashion photography exhibition
The design of the exhibition took the notion of fashion being in continual flux and the view that fashion photography is about establishing a narrative that can be seen as a reflection of the world. This is manifested in the spatial journey, taking cues from the genres to provide different ways to view and experience the photography. The sculpted forms and arrangement of walls help to guide people through the space without a strictly defined route, intended to promote a sense of exploration and discovery. Framing views through to adjacent rooms help to blur the lines between the groups, setting up connections that both tie and react against the varying styles and inter-generational photographs in the show.
▼模糊了不同组摄影作品之间的界线，blur the lines between the groups
▼墙体的雕塑形态以及排列方式引导人们的参观路线，the sculpted forms and arrangement of walls help to guide people through the space
Architecturally the project tries to explore the use of surfaces and cavernous forms to distill a particular feel that can heighten the experience of viewing the photography. The walls are formed by steam-bent timber, treated in a thick ‘orange peel’ paint texture that adds to the appearance of a sculpted interior; a technique developed through centuries in China. EBBA worked closely with local contractors to develop a unique process for finishing the walls, involving in-depth testing to achieve the final textured surface.
▼墙体由蒸汽加工的曲木构成，the walls are formed by steam-bent timber
Nathalie Herschdorfer担任此次展览的策展人，Beyond Fashion品牌精心挑选了当今最著名的时尚摄影师的作品，呈现了“幻想”、“诱惑”、“现实主义”和“超现实主义”四个主题。参展作品汇集了业内最知名的艺术家和新生代艺术家的标志性作品以及知名度较低的作品，艺术家包括Nick Knight、Paolo Roversi、Peter Lindbergh、Miles Aldridge、Ellen von Unwerth以及Juergen Teller。策展人Nathalie Herschdorfer表示，摄影艺术家和他们的作品展示了“远远超越时尚范畴的意象，展现了社会的精神、梦想和现实”。
Curated by Nathalie Herschdorfer, Beyond Fashion featured works by today’s most celebrated fashion photographers, presented across four themes: Fantasy, Allure, Realism and Surrealism. The collection brought together both iconic and lesser-known works by the most recognised names in the industry and those of the new generation, including Nick Knight, Paolo Roversi, Peter Lindbergh, Miles Aldridge, Ellen von Unwerth and Juergen Teller. The creators and the photography on show presented ‘imagery that goes far beyond fashion to reflect on the spirit, dreams, and realities of society’ says the curator Nathalie Herschdorfer.
▼墙体的雕塑形态，the sculpted forms
Project size: 300 m2
Completion date: 2019
Project team: EBBA ARCHITECTS