Beer is one of the most popular alcoholic drinks in the world. Since its founding in 1903, Tsingtao Beer has been widely acknowledged by every generation. Tsingtao 1903 Taproom showcases Tsingtao Beer’s effort to experiment; it also helps this legendary Chinese brand refresh its brand image and create a new brand experience.
▼门头立面，front façade ©吕晓斌
▼户外视角，exterior view ©吕晓斌
▼户外吧台区夜景，night view of the outdoor seating area ©吕晓斌
▼剖透视 ，sectional perspective ©即作建筑
The project is located in Beijing’s Wangjing QiLinShe, a lively neighborhood with restaurants of various regional cuisines. For this complex and busy dining hub, we sought to tailor a new form of taproom. We aimed to utilize materials, colors, and light to develop a friendly, relaxing yet not bustling atmosphere that is different from common beer places. By transforming the collective memory of associations between beer and the environment, we hope to innovate a new spatial experience and bring people an enjoyable sense of excitement and curiosity about Tsingtao Beer.
▼户外就餐区看向室内，view from outdoor dining area to interior ©吕晓斌
▼户外吧台区，outdoor seating area ©吕晓斌
The upper half of the façade is a suspended landscape space made up of double-walled, U-profile glass and plants; it allows filtered, gentle sunlight to brighten up the interior space during the day, and it offers ambient lighting for both the interior and exterior at night. The two-meter-wide stainless–steel eave runs through the façade, zoning a porch space. The way that the eave reflects the surroundings also contributes a sense of spatial transition between the interior and exterior. The lower half is a transparent glass façade -–function wise, it consists of folding doors, air-lock entrance and large-sized top-hung windows. The whole façade can be completely opened based on seasonal and event needs. It softens the boundary visually and improves the mobility of the dining experience.
▼室内看向窗外，view from interior to exterior ©吕晓斌
▼窗边座位区，seating area by the facade ©吕晓斌
The stainless–steel eave runs through the façade, zoning a porch space ©吕晓斌
▼ 窗口看向室内，view from window to interior ©吕晓斌
At the center of the interior, the cylindrical, display walk-in cooler as a spatial installation acts as the focal point. Storing 20 types of beer, it is equipped with a digital operation system managing all the beer taps and monitoring all the metrics (gas, temperature, flow rate, etc.) to make sure that every beer is in its perfect quality. Filling up the interior, the bar area, the stepped seating area and the main dining area in their curved shapes tone down the boundaries, rendering the entire space more fluidity and occasion-centric meanings. A set of curved high tables and an open stepped seating area can accommodate different types of gatherings as well as invite guests to casually interact with each other.
the cylindrical, display walk-in cooler as a spatial installation acts as the focal point ©吕晓斌
▼悬浮景观空间使室内光线更加柔和，The floating landscape space softens the interior light ©吕晓斌
▼由室外看圆柱形展示冷库，Cylindrical display walk-in cooler as seen from outside ©吕晓斌
▼悬浮景观空间细部，details of the suspended landscape space ©吕晓斌
Terrazzo and exposed aggregate concrete were respectively applied to the flat and vertical interfaces, revealing the compelling contrast in texture though both belong to the same type of aggregate. From the façade to the interior, materials in use and their distinctive features – the reflexivity of stainless steel, the transparency of glass, the warmth of solid wood, the smoothness of terrazzo and the coarseness of exposed aggregate concrete – create an unaggressive yet self-contained venue in the boisterous neighborhood.
▼阶梯区域视角，stepped seating area view ©吕晓斌
▼旋转点餐牌细部，detail of the rotating menu board ©吕晓斌
curved high table and stepped seating area， the contrast of terrazzo and exposed aggregate concrete ©吕晓斌
▼木质座椅与灯具细部，detailsd of the solid wood furniture and the lighting ©吕晓斌
▼轴测图 ，axonometric drawing ©即作建筑
▼墙身剖面图，wall section ©即作建筑
设计公司：即作建筑 MINOR lab
design firm：MINOR lab
deisng principal：LIU Chen
design team：ZHAO Dan (project architect), JIN Weixi, ZHAO Wei
photographer：Lv Xiaobin, MINOR lab
lighting consultant：Zhongshan SIKI Lighting Co.Ltd
material：U-profile glass, stainless-steel, exposed aggregate concrete, terrazzo