TONI&GUY RaffleCity marks the first flagship store in a new line of T&G hair salons in China. With a large floor area and limited budget, the team at Studio 8 was challenged to develop a concept that was simple but carried high impact that people, that they can’t help but pull their phones out to take photos.
A celebration of the art of hair styling, the concept was to accentuate and glamorize the technical skills that each stylist applies to his ‘art’ (the client) To put on a show where each person falls under the hand of their stylist/ artist and shaped into a unique pieces of art in an open performance. The client wanted a ‘futuristic’ approach and so the team adopted elements of light and shade, boxes, view lines, weight and weightlessness to create intrigue and curiosity to draw people into the space and carry them along a journey into the gallery of the art of hair styling.
▼具有未来主义色彩的空间设计，the design of a futuristic space
项目落成依此道而行。 当你正对着店面入口，迎面而来的是一块白底上写着黑色“TONI&GUY”—柔光的波纹玻璃墙与一个厚重的楔形黑色体块交接而成的漏斗状入口，而炫亮的LED展示屏循环播放着当下最酷炫的流行发饰。这个场地不仅仅是理发沙龙，还包含了美甲区、美容区、DJ 台、摄影棚、T台、舞台以及头发护理区。由于空间功能的极具多样性，设计师需要对活动发生的空间和时间有更深的推敲，偶尔需要同时兼具多种功能。
Upon arrival at the salon, clients are greetings by a gently illuminated, reeded glass wall, intersection a black framed box and angled in a way to funnel people inside this mysterious shop. With only the name an LED display and Toni&Guy in bold, black lettering to provide an indication of the environment inside. The space not only functions are a hair salon, but is host to a many number of other programs that share the same lot; a one stop beauty and glamour treatment location, where one may leave transformed and reinvigorated as someone new. Within this salon, you may also find manicure area, facial treatments, DJ studio, photo studio, catwalk, stage and hair spa treatment. The large number of functions, required a detail understanding of how events and programs would play out during different times of the day, and so which programs may thus be overlapped.
The ‘gallery space’ is composed of 10 dual sided hair station arches, that is further accentuated by led lights installed in the frame, that when lit up, creates a long hallway pulling visitors through the corridor. The space adopts a minimalist approach to its finishes, leading to a purist ambience as to not create unnecessary distractions as you walk through. The focus one may feel is either the commotions at the end of the pathway or the artists at work on either side. Walls are white and simple, carpentry are white lacquered boxes that juggle stylist functions and bare aesthetics. Above, a wall mounted mirror, offset and backlit to reduce the weight and give the impression of a light glowing object.
▼理发长廊由10条双面软膜发光的拱券组成，the ‘gallery space’ is composed of 10 dual sided hair station arches
▼整个空间通白，而两侧的背发光的镜面营造出无线的纵深，the light creates a long hallway pulling visitors through the corridor
▼纯粹简约的空间，space of purity
Leading visitors through the gallery is a white path on the floor that doubles as a catwalk.Follow the path to the end, and the catwalk extended into a circuit ring to can guides you back into the gallery.The gallery is able to holds 60 people sitting either side of the path and an additional 160 around the ring.At the centre of the ring is a stage for which MC and presentations can be dealt, and while a 360° suspended projector screen can be lowered from the ceiling for digital media.
▼可最大容纳60人左右的白色环形舞台，the gallery with around 60 seats
The bar and reception adopts an edgier approach in contrast to the paired back white design of the gallery. The heavier black form of these 2 units is constructed from steel and timber, the front of the unit, facing visitors, includes a perforated still mesh finish, lit from the inner edges to reduce the weight for the box and adds texture.
▼前台的黑色大长台是点睛之笔，the front of the unit includes a perforated still mesh finish
▼酒水台，the bar table
设计团队：Andrea Maira, Alex Ho
Project Name: Toni&Guy Concept Store Design
Location: RaffleCity Hangzhou
Project year: 2017.05.20
Architect: Shirley Dong
Team: Andrea Maira, Alex Ho
Photographer: Sven Zhang
Photographer website link: www.meeca.cn