The Local – HEYTEA Store at Hongqiao Xintiandi, Shanghai by DAS Lab

Vigorous power in comparison with light structure

Project Specs


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A brand is a tool of cultural communication. In the interior design of HEYTEA store at Hongqiao Xintiandi, we chose space as a medium and try to find the core of emerging brands of tea drinks from local market, and to establish a unique identity of this pioneering brand.

▼店铺外观,external view of the store

以“灵感之茶”的产品定位作为延展,DAS Lab试图搭建“地域符号与当代商业”的空间语境关系。其三部分构成本案设计逻辑:1、国际化审美标准与地域符号的本土性、当代性;2、商业空间形象高识别度的记忆点;3、空间建造材料与工艺的可复制性。

Extended from the brand’s identity — “inspiration of tea”, DAS Lab tries to connect the territorial symbol and the contemporary retail under spacial context. The concept of the design is composed of three parts: internationalized aesthetic combines the locality and contemporaneity of territorial symbols; highly recognizable focal points in commercial spaces; the reproducibility of construction material and crafts.

▼店铺采用通透的玻璃立面,transparent glass walls were used for enclosure

▼商场侧入口,entrance from the shopping mall


The conception of the space started with a section, where the light penetrates into the interior through the rectangular openings on the facade, and the double-height oblique ceiling has cut out a new architectural form. We hope such approach itself could be powerful enough to show people the boundary of spaces and the results of physical experiences.

▼空间生成图解,space generation


The space, structured by stainless steel in sliver gray, made a distinct contrast with the large area of red mortar, conveying the idea of a balance between the store’s business performance and the brand’s cultural value. The red motar simulated the texture of rammed earth, a traditional material in China, which delivered a vigorous power when in comparison with the lightness of the structure, thus an oriental sense of control and release is raised within the space.

▼室内空间一览,不锈钢与红色砂浆形成对比,overall view of the interior, contrast between stainless steel and red mortar

▼餐饮区,dining space

▼柜台及回收区,counter and recycle area

▼彩色砂浆与不锈钢的对比,contrast between stainless steel and colored mortar


The idea of Local is a respond to Eastern context, territorial culture and business performance after a thorough study upon them. Such respond brought back the nature of locality. At the same time, the contemporary space interpreted the brand of HEYTEA and conveyed its soul to the widest customers.


▼分解轴测图,exploded axonometric


▼立面图及细部图纸,elevations and details drawings

空间与道具设计:DAS Lab
撰文及图纸由DAS Lab提供

Project Name:  HEYTEA Store at Hongqiao Xintiandi
Project Location:  Hongqiao Xintiandi, Shanghai
Interior & Installation Design: DAS Lab
Principal Designer: Li Jingze
Design Team: Qian Yu, Xiang Guo, Duan Jinjin, Lu Zhangyu, Chen Zeyuan
Area: 120㎡
Key Materials: Stainless Steel, Terrazzo, Diatom mud
Design Period: 12/2018-02/2019
Construction Period: 02/2019-05/2019
Photographer: Shao Feng
Project description and drawings offered by DAS Lab

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