The Local – HEYTEA Store at Hongqiao Xintiandi, Shanghai by DAS Lab

Vigorous power in comparison with light structure

Project Specs

Design:
Location:

非常感谢 DAS Lab 将以下内容授权gooood发行。更多关于:DAS Lab on gooood.
Appreciation towards DAS Lab for providing the following description:

品牌是一种能与大众进行沟通的文化传播媒介。我们选择空间这种载体,如何在喜茶多元化的专属空间形象中,探寻本土中坚型新生代茶饮品牌的内核,传达先锋、前瞻的品牌形象,成为本案的中心议题。

A brand is a tool of cultural communication. In the interior design of HEYTEA store at Hongqiao Xintiandi, we chose space as a medium and try to find the core of emerging brands of tea drinks from local market, and to establish a unique identity of this pioneering brand.

▼店铺外观,external view of the store

以“灵感之茶”的产品定位作为延展,DAS Lab试图搭建“地域符号与当代商业”的空间语境关系。其三部分构成本案设计逻辑:1、国际化审美标准与地域符号的本土性、当代性;2、商业空间形象高识别度的记忆点;3、空间建造材料与工艺的可复制性。

Extended from the brand’s identity — “inspiration of tea”, DAS Lab tries to connect the territorial symbol and the contemporary retail under spacial context. The concept of the design is composed of three parts: internationalized aesthetic combines the locality and contemporaneity of territorial symbols; highly recognizable focal points in commercial spaces; the reproducibility of construction material and crafts.

▼店铺采用通透的玻璃立面,transparent glass walls were used for enclosure

▼商场侧入口,entrance from the shopping mall

该空间的空间构想是从一个剖面开始的。光线将通过建筑幕墙的矩形窗洞投射進内部,挑高的斜面形成了新的建筑形态。我们希望这种修正本身产生的能量有助于人们再次认识空间的界限,身体的感知。

The conception of the space started with a section, where the light penetrates into the interior through the rectangular openings on the facade, and the double-height oblique ceiling has cut out a new architectural form. We hope such approach itself could be powerful enough to show people the boundary of spaces and the results of physical experiences.

▼空间生成图解,space generation

空间由银灰调不锈钢材质作为基底,与大面积墙顶彩色砂浆材质的碰撞是该空间商业绩效与文化价值取向的平衡。该场所彩色砂浆模拟了民间传统材料“夯土”,与充满轻盈之态的空间对比出一种极具现代感的苍劲。隐喻了东方地域性符号的克制与释放。

The space, structured by stainless steel in sliver gray, made a distinct contrast with the large area of red mortar, conveying the idea of a balance between the store’s business performance and the brand’s cultural value. The red motar simulated the texture of rammed earth, a traditional material in China, which delivered a vigorous power when in comparison with the lightness of the structure, thus an oriental sense of control and release is raised within the space.

▼室内空间一览,不锈钢与红色砂浆形成对比,overall view of the interior, contrast between stainless steel and red mortar

▼餐饮区,dining space

▼柜台及回收区,counter and recycle area

▼彩色砂浆与不锈钢的对比,contrast between stainless steel and colored mortar

「本土」是对东方语境、地域文化与商业绩效充分理解下的回应,这种回应释放了“本土性”最为肆意、自然的天性。同时,充满现代感的空间语境令不同层面的消费者对喜茶有了更为有效的感性阅读。

The idea of Local is a respond to Eastern context, territorial culture and business performance after a thorough study upon them. Such respond brought back the nature of locality. At the same time, the contemporary space interpreted the brand of HEYTEA and conveyed its soul to the widest customers.

▼细部,details

▼分解轴测图,exploded axonometric

▼平面图,plan

▼立面图及细部图纸,elevations and details drawings

项目名称:喜茶虹桥新天地店
项目地点:上海虹桥新天地
空间与道具设计:DAS Lab
主持设计师:李京泽
参与团队:钱瑜、向国、段晶晶、陆张瑜、陈泽源
室内面积:120㎡
主要用材:不锈钢(普丽)、水磨石(安美利特)、硅藻泥(泰斯特)
设计时间:12/2018-02/2019
建造时间:02/2019-05/2019
摄影:邵峰
撰文及图纸由DAS Lab提供

Project Name:  HEYTEA Store at Hongqiao Xintiandi
Project Location:  Hongqiao Xintiandi, Shanghai
Interior & Installation Design: DAS Lab
Principal Designer: Li Jingze
Design Team: Qian Yu, Xiang Guo, Duan Jinjin, Lu Zhangyu, Chen Zeyuan
Area: 120㎡
Key Materials: Stainless Steel, Terrazzo, Diatom mud
Design Period: 12/2018-02/2019
Construction Period: 02/2019-05/2019
Photographer: Shao Feng
Project description and drawings offered by DAS Lab

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