The concept of supermarket was born as a by-product of the fast-paced lifestyle in the United States back in the 1930s. Most supermarkets in China adopt the conventional spatial model based on efficiency but often lack a memorable character. Commissioned by Fresh Mart, a new brand established in Changsha, to design its store identity, Lukstudio has reinterpreted elements from common Chinese markets and street booths, giving the familiar typology an unfamiliar facelift.
▼项目外观，appearance © Dirk Weiblen Photography
Located next to several residential compounds in the new CBD of Changsha, the given irregular site comes with two entrances, one facing the Pingsha street and the other connecting to the Hi Park Mall. Throughout the supermarket, a wooden frame is used as an infrastructure that ties all the different sections: fresh vegetables, fishmonger, butchery, dry goods, restaurant, cafe and bakery. Each section is then characterized by an assembly of relevant features or textures.
▼空间轴测图，exploded axonometric diagram © LUKSTUDIO
The street facade and the nearby dry goods section are marked by stacking milk crates which convey a sense of order among the busy racks and double as spectacular lanterns at night.
▼零食酒水区，dry goods section © Dirk Weiblen Photography
At the fruit and vegetable section, the idea is to create the experience of walking down the aisles in a local Chinese outdoor market, a series of metal mesh canopies mimicking tarpaulin is the key feature.
▼果蔬区，fruit & vegetable area © Dirk Weiblen Photography
▼金属网檐和木框货架来营造氛围，a series of metal mesh canopies mimicking tarpaulin is the key feature © Dirk Weiblen Photography
At the corner where the butchery turns into the fishmonger, apart from a lively wall graphic linking the sections, a material gradation along the counter intends to smooth the transition. Inspired by the sturdy chopping board often used by butchers, wooden blocks of different depths line the meat section and gradually change into waterproof stone finish surrounding the self-serviced fish tanks.
▼鲜肉水产区，fish and meat area © Dirk Weiblen Photography
The restaurant is conceived as an open-air street food stall. Hovering over an array of refrigerated goods and seating, the wooden frame structure here transforms into an ad-hoc pitched roof with the addition of corrugated panels. Lattice screens are used as a visually permeable barrier between dining and shopping, but also a unifying texture wrapping around counters and equipment. Bamboo tables, rattan chairs and flagstone pavers together compose a Chinese vernacular, recalling the memory of having humble yet authentic dishes at an outdoor local joint.
▼餐厅，restaurant © Dirk Weiblen Photography
▼用餐区依照露天小吃摊的意象进行设计，the restaurant is conceived as an open-air street food stall © Dirk Weiblen Photography
Following the flagstone pavement, the “open-air” food stall leads to a more intimate bakery and café area. By replacing corrugated panels into purlin structure, the wooden frame gives form to a gable-roof cabin, optimizing the original low-ceiling space into a cozy hangout with terraced seating.
▼咖啡区，café area © Dirk Weiblen Photography
▼卡座与阶梯座位的搭配更加自由与舒适，cozy hangout area with terraced seating © Dirk Weiblen Photography
At the bakery cabin, a grid extends from the gable-roof structure and becomes the framework of an orderly bread display. At the check-out area, molded strawboard with a weaving profile is used to line the counter front and the menu above. Its natural warm tone and rich texture help compose the overall welcoming ambience.
▼面包区，bakery area © Dirk Weiblen Photography
▼立柱从屋面檩条延伸而下，化身有序的面包展架， a grid extends from the gable-roof structure and becomes the framework of an orderly bread display © Dirk Weiblen Photography
With the proliferation of e-commerce, ordering online grocery has become a norm in China. The purpose of a physical supermarket therefore is no longer about providing convenience but experience. It should be a platform where customers learn about new knowledge on food and preparation; it could grow a community where the elders pass on lifestyle tips to the youths; it is simply a place to be social and meet others. By creating vernacular ambience in a modern supermarket, Lukstudio wishes to reinforce the collective memory of a vivid Chinese marketplace.
▼家具细部，detail of the furniture © Dirk Weiblen Photography
▼平面图，plan © LUKSTUDIO
设计期: 2019.12 -2020.04
施工期: 2020.03- 2020.06
摄影: Dirk Weiblen Photography
Location: LG, Hi Park, Kaifu District, Changsha
Net Area: 670㎡
Architecture and Interior Design: LUKSTUDIO
Director: Christina Luk
Design Team: Yiren Ding, Vivi Du, Coca Gao, Edoardo Nieri, Haixin Wang, Weifeng Yu
Scope: Facade, Interior, Furniture & Lighting Design
Key Materials：coated aluminum, stainless steel, metal mesh, molded PP plastic with 30% rice husk, acrylic corrugated panel, molded strawboard, wooden lattice, recycled wood block, wood veneer, flagstone pavement
Design Period: 2019.12 -2020.04
Construction Period: 2020.03- 2020.06
General Contractor: Sendu Construction and Decoration Co., Ltd.
Display Furniture：Foshan Xingda Shelf Co., Ltd.
Loose Furniture: Woteng Furniture
VI：Shanghai RONG Design and Consulting Company
Photography: Dirk Weiblen Photography