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Radius58是一家现代眼镜连锁店，起源于圣彼得堡的同名眼镜品牌。而这家位于彼得罗格拉茨卡亚区Bolshoy大街的商店，则是该品牌创始人开的第三家店了。

Radius58 is a modern chain of eyewear stores originated in Saint-Petersburg with its eponymous eyewear brand. The store on Bolshoy Prospekt of the Petrogradskaya Side is already the third store opened by it founders.

▼项目概览，overall of the project © Sergey Melnikov

本次，项目团队采用了快闪式的设计概念，并决定与Resource咖啡猎人合作，在店铺中开设了一处咖啡角。这个咖啡角围绕在琳琅的商品中，除了提供普通咖啡外，还可以为顾客们烘焙特供的青咖啡。本项目可谓是Radius品牌的一个重要舞台，它不仅是一家新店，也为品牌树立了一个全新的身份，更成为了其新系列的开篇。在本项目中，Radius 58眼镜店的首家眼科检查室将不日开放，本次也是该品牌首次以眼镜店和咖啡店结合的形式向大众开放。

▼改造前，before renovation © DA bureau

▼分析图，diagram © DA bureau

This time, the team has chosen the concept of pop-up; they also decided to collaborate with the Resource Coﬀee Hunters and open a coﬀee corner inside, where, among other things, green coﬀee can be roasted specially for you. This project is an important stage for brand Radius: a new store, new identity, new collection, the first eye examination room (which will open a little later) and the first time when the space with a coﬀee corner is opened.

▼由充气块与镀锌板构成的收银台，the cash register is made of inflatable block and galvanized sheet © Sergey Melnikov

▼收银台近景，closer view of the cash register © Sergey Melnikov

设计概念的起点是Non-Objective设计工作室为该品牌设计的全新企业标识系统。在DA bureau的设计们看来，这套标识系统具有工业化与技术化的特征。因此，设计师希望将这种联系引入到室内设计中，而“快闪”则是对该语言转移的最好形式。

The starting point in creating the design concept, a new corporate identity developed by the design studio Non-Objective, is, in our opinion, very industrial and technical. We transferred these associations to the interior, and the idea of a pop-up was perfectly suited to its implementation.

▼店铺展陈区，glass display area © Sergey Melnikov

在项目中，设计师采用了一系列在建筑工地日常中可以看到的材料：充气块、石膏板轨道、混凝土、罗斯带、镀锌钢。这些简单的技术材料完美迎合了品牌的全新标识。

We used materials that can be seen daily at construction sites: aerated blocks, gypsum plasterboard rails, concrete, rothband, galvanised steel. These simple, technical materials are, in our opinion, very compatible with the new brand identity.

▼由滑轨与聚碳酸酯板构成的展架，display racks made of sliding rails and polycarbonate plates © Sergey Melnikov

▼展架细部，details of the racks © Sergey Melnikov

室内分为三个功能区：医生办公室(将于后续开放)，主厅(眼镜店和咖啡角)，以及咖啡座位区。由石膏板导轨和聚碳酸酯板构成的展架成为了空间中的主要元素。展架之间则坐落着一系列由充气块与镀锌钢台面构成的展台。所有展示元素都被明亮的蓝色窗帘所包围，这些窗帘将眼镜店与咖啡店统一为一个整体。这种处理手法虽然简单，但却非常实用。此外，镀锌钢的材质肌理也出现在部分墙体的装饰中。

The interior is divided into three functional areas: the doctor’s ofice (which will start working at a later point in time), the main hall (where both the glasses shop and a coﬀee corner are located) and the coﬀee area. The main elements are racks made of rails of plasterboard sheets with polycarbonate inserts. In between are massive volumes of gas-block racks, with galvanised steel worktops. And all this is enveloped by a bright blue curtain which gathers and unites the two shops into a single whole: quite simply, but also very functionally. We also used galvanised sheets in the finish.

▼咖啡角，coffee corner © Sergey Melnikov

综上所述，RADIUS 58快闪店是一个以鲜明的工业语言为主线的实验性项目。

Summing up, the RADIUS 58 project’s main line is a striking industrial experiment.

▼细部，details © Sergey Melnikov

DA bureau: Anna Lvovskaia, Boris Lvovskiy, Fedor Goreglyad, Maria Romanova
Project team: Anna Lvovskaia, Boris Lvovskiy, Fedor Goreglyad, Maria Romanova, Elizaveta Zholtaya, Olga Belyakova, Dmitrii Zinenkov
Location: Russia, Saint-Petersburg, Bolshoi Prospekt P.S.
Year of implementation: 28/1 2022
Area: 50 m2
Timescales: 2 months
Photography: Sergey Melnikov

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