As it goes in the poem，Learning Encouragement, written by Zhao Heng during the Northern Song Dynasty, an book has its own chamber of gold; an book has its own beauty as jade.
It is in the third collective store of POPPEE where sells many global famous jewelry designers’ excellent works that Atelier Tree successfully created an exhibiting installation, shaking off the gravitational restrain and floating between the sky and the earth, which makes the chamber of gold come into reality.
▼项目概览，project overview ©大东摄影工作室
Just like the illusion to settle Ah Jiao in a chamber of gold in ancient times, our eternal palace now stands tall and upright without any foundation, becoming a super container of the diverse and self-confident aesthetic energy of contemporary women and show the brand’s eternal pursuit of the value of beauty across time and space.
Perfectly fitted in the proscenium-arch-shaped building area, our design presents the complete space inside the horizontally expanding glass and absorbs visitors in with open arms, when the long elevation standing on the hypotenuse of trapezoidal plan acts as a transparent displaying window.
the long elevation standing on the hypotenuse of trapezoidal plan acts as a transparent displaying window
It is a salute to a traditional oriental philosophy, which concentrates on the harmony between humankind and nature, from the display installation’s evolution on its “body”. Building site is abstractly imagined as the whole nature. The structure, carrying merchandise(object) and costumers(man), grows gradually while taking care of man, object and nature.
▼空间演化，space evolution ©木又寸建筑事物室
The appearance of hipped roof is a strong abstraction of traditional architecture, and also a metaphor for the presence of sky. Accordingly, wind blows, rain falls, star shines, the sun rises and sets, there is light and warmth. The action that moves the center of slope crest away represents that the architecture is taking nature in and refers to the traditional courtyard. However, the void is now replaced by an entity at the structure’s focus.
As holes would appear on the ring-shaped entity when visitors involve in responding to the need of body and eyes, they connect the space, which is already divided into interior and exterior, so that the view of clouds, moon lights and air flows can penetrate in.
the void is now replaced by an entity at the structure’s focus
Hereupon, a quadrate corridor is shaped inside the structure which echoes the space of traditional Chinese religious building, courtyards and verandas. A closed ring-shaped flow line on the plane, together with a maximized display interface, directly corresponds to the demand to achieve a balance between the amount of product exhibition and the efficiency of shopping experience.
a closed ring-shaped flow line on the plane and a maximized display interface
▼轴测分解图，decomposition diagram ©木又寸建筑事物室
Finally, the structure differentiates into parallel texture, all connected, and forms a display installation accommodating the exhibiting cases. All these parallel boards, composed of acrylic board and laser-cut electroplated stainless-steel boards with strokes of Chinese characters engraved on, are prefabricated in factory and hoisted on site and welded or hinge joint. Numerical control machining ensures the precision of produce and the method of prefabricating modules before assembling largely saves construction time and project cost for site operation, at the same time, major materials used for building the installation all can be recycled.
the support metal plate with strokes of Chinese characters engraved on
Taking rafters as their archetype, a traditional architectural component which usually bears pressure, however these parallel boards with grouped top here are bearing vertical load from the display installation in the form of arris of slab of thin-walled steel. With the top plate and truss of the site building as main force bearing point, steel structure hiding in the side walls further strengthens the carrying capacity and stability of the display installation. After the structural calculation of the global finite element model, specification of these force-carrying boards is modified, and a mirage-looking installation view is created on condition of safety.
▼展架细部，exhibiting case detailed view ©大东摄影工作室
Ground is released and free to be ocean, lake, wilderness and plaza…
It is a poetic event of the relationship of three. Imaginal nature is entirely invisible, but it does exist; the displaying installation, golden palace, may remain here for several years but it would definitely be dismantled and apply the materials to the next circulation; visitors may act as a leading part but would become nothing but a float light. However, man, object and nature are fused up in our conception, the desire for beauty which they stimulate together is already stamped on the site and would last forever.
▼从商场望向立面，facade in the mall ©大东摄影工作室
设计时间：2018.09.09 – 2018.11.20
Project Type: Architecture Renovation, Commercial Exhibition, Installation Design, Interior Design
Building Area: 56 m²
Design Studio: Atelier Tree
Chief Architect: Casen Chiong
Architects: Casen Chiong, Qianhan Zhao, Dan Zeng, Lei Du, Qijia Guan (Intern)
Structure Consultant: Zhigang Ma
Lighting Consultant: Honglei Wang
Client: Beijing BoDi Trade Co.,Ltd
Construction Team: Beijing Boer Feifan Decoration Design Co. Ltd.
Processing and Installation of Metal Tiles and Metal Devices: Beijing Xin Feng Jie Stainless Steel Co., Ltd.
Architectural Products: Shanghai KEEY Lighting Co., Ltd.
Project location: L2-29, Indigo Mall, 18 Jiuxianqiao Road in Chaoyang District, Beijing
Design Period: September, 9, 2018 – November, 20, 2018
Completion Time: January 2019
Photographer: Da Dong Photography Studio
Article Translation: Lu Shi