MOONCRAFT, China by o&o studio

The yellow lunar gradually dipping into the glass

Project Specs

Design:
Location:

感谢 一持工作室 予gooood分享以下内容。更多关于他们:o&o studio on gooood
Appreciation towards o&o studio for providing the following description:

 

始源 | ORIGIN

许多老上海的记忆里,都曾有这样一句话流传:“先有十六铺,后有上海滩。”临江弄堂,老式石库门建筑,黄金荣杜月笙的粮食仓库……上个世纪流传在上海滩的传奇故事,总能在这里寻觅到踪迹。时至今日,黄浦江水仍奔流不息。旧时的繁盛浮华已随着时代更替而落幕。早年名为十六铺的老码头,还静静地守在那里。2018年,历经过一轮翻新工程后,各种餐饮、酒吧、咖啡店纷纷落户于此。老码头,以一种全新的姿态重归大众视野,但承载了无数记忆的旧时光,也理应被留下来。

The Shiliupu Dock of Shanghai was a place enriched fully with the Shanghai Bund history. It features numbers of longtangs and traditional Shanghainese Shikumen buildings where one can track down all the historical stories happened in this once prosperous era.

▼酒吧外观,exterior view  ©Tian Fang Fang

项目落址中山南路505弄——前身是上海油脂厂,曾经的十佳创意产业园。选择这里作为第一家酒吧的据点,业主本身寄予了很高的期望和要求。在这个面积仅有130平米的空间里,业主希望尽可能将手工啤酒酒吧、威士忌酒吧、餐饮区和调酒机器人等多元的业态纳入其中。对此,一持工作室准备从两个层面来进行创作。原店铺空间位于园区外马路出入口侧,占据了三个连通的地面单元,两个主要外立面分别面向园区的广场喷泉和外马路/南外滩。在空间布局上,一持进行了深入研究,思索如何将眼前这个无法回避的不利结构,化解为有利于空间表达的规划。除此之外,运船、码头、江水这些来自上海滩的丰富元素,也让一持为这间酒吧赋予了最初的想象:夏日夜晚,踱步到江边小坐片刻,眼前是霓虹掩映下的粼粼江水,刚好可以饮下一杯月光。

▼项目位于上海老码头,traditional Shanghainese Shikumen buildings  ©Tian Fang Fang

Located on No.505 Zhongshan South Road, the Cool Docks was originally a grease factory in the old days. Once a top ten creative hubs in Shanghai, it was renovated in 2018 and is now attracting new restaurants, coffee shops and bars to settle in. MOONCRAFT, among one of them, is launched at this celebrated spot on the South Bund. Choosing the Cool Docks as the first boutique bar’s location, clearly the Client has high expectation and requirement. From the design perspective, o&o studio set out two key directions in creating MOONCRAFT. First of all, MOONCRAFT occupies three connecting ground level units right next to the Cool Docks Wai Ma Lu entrance, with dual aspects facing the Cool Docks central plaza and water feature, and the South Bund on the opposite side. Although the total area is a merely 130sqm, the Client requested a variety of functions to take place within it. This includes hand-crafted beer bar, whiskey bar, restaurant, and a rarely seen robotic bartender. In regards to the spatial arrangement, this is something important for o&o studio to look at, especially on how to absorb and make good use of the existing structure and give the units a new lease of life. Secondly, the site is packed with references such as the river, the docks and the warehouses which also became the first “ingredients” of the project’s design, while the Shiliupu era should also be remembered. With these inspirations, o&o studio is determined to craft a booze place that is filled with “moments”.

▼改造前外立面,exterior view before the renovation  © o&o studio

▼改造后外立面,exterior view after the renovation  ©Tian Fang Fang

 

品牌 | BRANDING

一轮圆月高悬于空中,波涛涌动的黄浦江顺势弯成了一个U型。寥寥数笔勾勒而成的极具时光隐喻的画面,正是一持工作室结合了酒吧所有设计元素,完成从店名、标识、品牌到建筑、室内设计的起点。何为“倾月”?以黄浦江轮廓做杯,明月不经意掉落在酒里,轻晃酒杯喝到微醺,人和月一起倾倒。在这样一个令人倾情诉月的场所,也可以将上海滩的传奇故事融入杯中同尝。

▼酒吧的店名、标识、品牌设计,design of the the bar’s name and logo  © o&o studio

The branding of MOONCRAFT integrates all the design elements as one identity. From the bar’s name to its logo, as well as the architectural and interior design, they share the same concept throughout, all by o&o studio. Imagine the full moon hanging above the Huangpu River, together with the river’s geometry that forms a glass that hold some of the richest history of the city with the yellow lunar gradually dipping into the glass, form the logo of MOONCRAFT. The name “MOONCRAFT” stands for a place that holds moment of dialogue, enjoying the best craft beet in town under the moon and starry sky adjacent to the Souths Bund.

▼酒吧主入口,main entrance  ©Eric Chan

 

塑造 | CRAFTING

倾月内部主要分为三个区域——手工啤酒吧,威士忌酒吧,机器人调酒区。一持利用了一个U形空间巧妙地连通起店铺两端的啤酒和威士忌酒吧,啤酒的冷库室和现有结构正好也可以隐匿其间。作为倾月的重要卖点,调酒机器人被安置在U形空间的转弯处,能兼顾到坐在不同区域的酒客。啤酒和威士忌酒吧分别面对老码头广场喷泉和后方的南外滩。因为南外滩的外立面经过老码头物业翻新后有改装上的限制,于是一持主要针对老码头广场那一面完成了酒吧主入口的设计。斑驳的锈钢板,从视觉上实现了与老码头厚重历史积淀的呼应,也为现有外墙增加了深度。一边为倒置的U形锈板造型主入口,另一边是连接室内外空间的直立U形锈钢板窗台,这让倾月立刻从老码头上的众多餐厅酒吧里脱颖而出。

▼空间布局剖释图,Spatial Analysis  © o&o studio

MOONCRAFT is zoned according to three key functions and features – hand-crafted beer bar, whiskey bar, and the robotic bartender. Considering the existing structural columns and sheer walls, o&o studio designed a U-shaped bar counter to associate the spatial relationship between the two bars. The U-shaped counter also “absorb” the existing sheer wall and by the making use of it, a hidden air-conditioned beer storage is formed. In-between the two bar counters found the robotic bartender which falls under most eye sights of the customers from both bar areas. The beer and whiskey bars face the Cool Docks central plaza and the South Bund respectively. With restrictions on customizing the façade that faces the South Bund, o&o studio focuses on the side facing the central plaza, which is also MOONCRAFT’s main entrance. The concept of the façade is a dockside warehouse inspired weathering steel portals that plugged into the two façade openings which offer much needed depth to the slim brick wall. This gives MOONCRAFT a unique outfit among the other F&B units, and at the same time creating better use of space at the beer bar. The portals come as an inverted U-shape that form the main entrance, and an upstand U-shape with operable window and balcony that connects the inside and outside space.

▼由室内望向广场,view from the interior to the exterior  ©Tian Fang Fang

走进主入口来到手工啤酒吧,这里的空间相对于威士忌酒吧面积更小。一持首先利用一面黑镜增强了啤酒酒吧的空间感,同时为了融合“倾月”的概念,将一面圆形折镜悬在黑镜之上,镜中有镜,宛若皓月当空;折镜又进一步和周遭的人物、环境对话,变幻无穷的光影经过折射后,交叠出一幅难以言喻的奇妙景象。在吧台后方的金色框架上,整齐排列着各类手工啤酒龙头。如果足够仔细,就能发现一持在这里埋下的一颗小小“彩蛋”:紧贴镜面墙的框边构造特殊,通过镜像构成了一个“爽”字。工作之余,和三两知交走进倾月,敞开心扉交谈,品尝各种口味醇正的手工啤酒,别有一番舒爽的滋味。

▼剖面图,section  © o&o studio

Through the main entrance is the hand-crafted beer bar, with a smaller floor area than the whiskey bar. o&o studio makes use of a black mirror wall to enlarge the space. As the name MOONCRAFT suggests, whereas the design concept is “Moments”, a circular mirror with a slender valley fold hangs on the mirror wall that creates a “mirror within mirror” effect imitating the floating moon on the Shanghai Bund’s sky. The circular mirror certainly talks to everyone and every little context, generating ever-changing and unexpected reflections. At the backside of the bar counter, a champagne gold s.s. steel portal framed an orderly line of beer taps. Towards the end at the mirror wall, o&o studio also incorporated a half of the Chinese word “Cool”, making use of the mirror to complete its entirety, escalating the joy at MOONCRAFT.

▼室内主要分为三个区域——手工啤酒吧,威士忌酒吧,机器人调酒区,three key functions and features – hand-crafted beer bar, whiskey bar, and the robotic bartender  ©Tian Fang Fang

▼手工啤酒吧,hand-crafted beer bar  ©Tian Fang Fang

▼吧台后方的金色框架上,整齐排列着各类手工啤酒龙头,a champagne gold s.s. steel portal framed an orderly line of beer taps  ©Eric Chan

踏两级台阶而上,来到酒吧的中心点,就能遇到在上海难得一见的调酒机器人。无论是身处啤酒酒吧还是威士忌酒吧的客人,都可以与机器人互动,或是直接走到两个酒吧的交汇处与机器人进行一次“亲密接触”。从啤酒酒吧延伸过来的就是威士忌酒吧,几乎占据了整个平台的面积,也因为高差,威士忌酒吧的吧台回落到了正常的座位高度。无论是从空间布局还是功能使用的层面看,这个平台都扮演了不容小觑的角色。 吧台后方的酒架同样延续了对于“倾月”的造型解读,如一轮徐徐升起的明月。

The rarely seen robotic bartender sits at the centre that allows interaction with customers from both bars as well as more directly at this interchanging point. Extending from the beer bar, the whiskey bar occupies the entire raised platform area. The level change perfectly allows a typical sitting height for this bar and restaurant area. The whiskey bar endures the “Moments of Moon” concept, where o&o designed a circular bar shelf that acts as a rising moon.

▼威士忌酒吧及调酒机器人,whiskey bar and robotic bartender  ©Eric Chan

▼威士忌酒吧,whiskey bar  ©Tian Fang Fang

▼威士忌酒吧的吧台回落到了正常的座位高度,the level change perfectly allows a typical sitting height for this bar and restaurant area  ©Eric Chan

▼吧台后方的酒架同样延续了对于“倾月”的造型解读,如一轮徐徐升起的明月,the whiskey bar endures the “Moments of Moon” concept, where o&o designed a circular bar shelf that acts as a rising moon  ©Eric Chan

▼威士忌酒吧及用餐区,whiskey bar and the seating area  ©Tian Fang Fang

吧台前方是餐厅座位区,而在靠近外马路的窗口位置,一持特意为情侣们设置了四对卡座,在远眺南外滩夜景的时刻,也能亲密地依偎在一起呢喃耳语。餐厅一侧是包含了厨房和卫生间的后勤区,另一侧则是酒吧与老码头入口间的一道实体墙。在去年老码头翻新之前,此面的两个门口已经确定要被封上,一持就顺势将原来的两个门洞改成了沙发卡座。仰起头看,一片一片半月形的天花高高低低地在半空蔓延,就像层层堆积到顶上的云朵,又仿若是一场大雨过后的水中倒影。第一次走进倾月,或许会有人觉得这里的色彩有些单调,其实不然。一持对空间里的部分平面和曲面使用了蓝色烤漆玻璃,当深灰色的墙体经过玻璃折射,整个“倾月”都会笼罩在淡淡的幽光里。

Around the restaurant area in front of the whiskey bar, there are a couple of feature seats for couples that face the windows overlooking the South Bund. On the other two sides of the restaurant are the kitchen and wc, and a solid wall on the opposite side. Originally this wall has two door openings that lead to the Cool Dock entrance. After the renovation, the landlord decided to fill up the openings. o&o take this as an advantage to provide sofa seats for casual drinking. Up above them is a feature ceiling with mirror finish s.s. plates to amplify the “Moments of Moon” idea, almost forging an inverted reflection of a rainy day. One might feel that MOONCRAFT is a little monochromatic. It is indeed not the case. o&o has made use of blue back painted glass at several designated planes which generate unexpected reflections, thus absorbed by the collective internal surfaces diffusing an essence of blue in MOONCRAFT.

▼餐厅座位区,dinning area  ©Tian Fang Fang

▼折镜与情侣座,mirror and the couple seating  ©Tian Fang Fang

▼圆月与折镜,the moon and the folding mirror  ©Eric Chan

▼概念手绘图,sketches  © o&o studio

▼平面图,plan  © o&o studio

项目:倾月
地址:中国 上海 中山南路505弄 老码头 101,102,103单元
建筑师:一持工作室(https://www.oandostudio.com
项目类别:餐饮建筑、室内建筑、 酒吧设计、幕墙设计、装修
主持建筑师:陈思安、李雪雯
客户:私人
建筑面积:130平方米
项目年份:2019
摄影师:陈思安、田方方
文字:陈思安、李雪雯、钟雪

Project: MOONCRAFT
Address: Unit 101/102/103, Cool Docks, Shanghai, PRC
Architect: o&o studio (https://www.oandostudio.com)
Typology: F&B, Bar Design, Interior Design, Shopfront, Renovation
Chief Designers: Eric Chan, Suzanne Li Private
Client: Private
GFA: 130 sqm
Completion: 2019
Photographers: Eric Chan, Tian Fang Fang
Text: Eric Chan, Suzanne Li, Zhong Xue

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