Milk. Black. Lemon.- Flagship shop of Gogo-No-Kocha by Ryusuke Nanki / Dentsu

A Tea House Where Tea Inspires Everything

Project Specs

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Appreciations towards Ryusuke Nanki for providing the following description:

日本知名红茶品牌麒麟午后红茶近日发布了其全新的概念店。在咖啡盛行的当下,茶饮似乎不常有新的创意产生,这次的概念店试图为红茶赋予新的内涵。

This concept store was launched recently by Kirin Gogo no Kocha, one of Japan’s leading black tea brands. In contrast to the world of coffee, where there seems to be a constant stream of new concepts, not much happens in the world of tea. This shop was designed as a place to start making black tea news.

▼概念店内部,an overview of the store

为了打造一个与华丽却略显沉闷的传统茶屋完全不同的独特空间,设计师将茶的元素用到了设计的方方面面。经典人字形纹样地板选用了红茶与奶茶的颜色。盆栽中种植着茶树,装有皮质软垫的座椅则是奶茶和柠檬茶的颜色,其它的家具和装饰也同样使用了以茶为灵感的色调。红色的部分直接取自麒麟午后红茶的外包装,沙发靠垫也被染成了三种红茶茶叶的颜色。

In order to create a novel space completely different from the typical chic, subdued tea salon, we turned to tea as the inspiration for all aspects of the design. The colors used in the classic herringbone flooring represent black tea and tea with milk. The potted plants are tea trees, the chairs are upholstered in leather the color of tea with milk and tea with lemon, and the other furniture and finishes also feature a tea-inspired palette. The red color is taken directly from Kirin’s tea packaging, while the cushions are dyed with three types of black tea leaves. 

▼茶的元素被用到设计的方方面面,tea is used as the inspiration for all aspects of the design

▼地板选用了红茶与奶茶的颜色,the colors used in the flooring represent black tea and tea with milk

▼红色取自麒麟午后红茶的外包装,the red color is taken directly from Kirin’s tea packaging

▼座椅则是奶茶和柠檬茶的颜色,the chairs are upholstered in leather the color of tea with milk and tea with lemon

▼墙面细部,detail

座位区和服务区上方的“茶灯”使用了日本一流的食品模具制造技术,细致地再现了茶屋中提供的各类红茶饮料,包括碳酸茶、水果茶和分层茶饮,当然还有各种各样的新鲜冲泡茶。整间茶屋完全被丰富的茶色照亮。茶屋中的所有事物,包括牛奶和奶茶色调的悬椅,都是在普通茶屋中难以见到的,但它们又完全与茶有关:一切皆是为了提供全新的、轻松惬意的饮茶体验。

The “tea lights” in the seating area and above the tea servers use Japan’s world-class food modelling technology to meticulously recreate the many variations on black tea served at the shop, including carbonated tea drinks, fruit tea drinks, layered teas, and of course tea brewed from various leaves. The tea house is literally illuminated by the many colors of black tea. Nothing in the shop—including the hanging chairs in shades of milk and milk-tea—resembles what one might find in a typical tea salon, but everything is inspired by tea. It’s all designed to offer a relaxing new kind of black tea experience.

▼店内提供多种茶饮,various types of black tea are served at the shop

▼“茶灯”使用了日本一流的食品模具制造技术,the “tea lights” use Japan’s world-class food modelling technology

Project Credits
Architect/Shop Producer:Ryusuke Nanki
Website : http://cargocollective.com/ryusukenanki
Project name : Milk. Black. Lemon.- Flagship shop of Gogo-No-Kocha
Client : Kirin Beverage Company,Limited
Total floor area : 142.54㎡
Completion date : 2017/10/7
Location : Daikanyama,Tokyo.
Project team :
Art direction:Moe Furuya , Hiromi Uzaki
Strategist/CD : Yosuke Mamiya
Co-spatial design: Kae Yamashita
Construction management:Yukio Marumori , Minoru Suzuki , Kazuro Hikota , Keisuke Ogata
Copy writing: Nadya Kirillova,Yuki Takahiko
Planner: Michiko Kato , Katsumi Tanaka
Graphic design + Illustration(Person): 6kai / Illustration(Food) : Ari Suzuki
Food design/Shop management : OISEAU
Cushion design : Katsutaka Shimazu
AE: Hiroto Fujinami, Taro Kitazawa , Motofumi Osumi, Hiroki Ochi
Photographer:Junpei Kato
Agency: DENTSU INC./Tokikitaru Inc /Study and Design/NOMURA Co.,Ltd.

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