Guanghua Road SOHO2 3Q, Beijing by AIM

全球最大共享创意空间-光华路SOHO2 3Q


设计公司 :
位置 :
类型 :
文章分类 :

Appreciation towards AIM for providing the following description:

在生活方式多元化和工作追求高效快捷的今天,“朝九晚五+格子间”的工作模式不再是都市标配。各种极具创意的工作坊和灵活多变的工作空间应运而生,不仅成为上班族新宠,更掀起了一场潮流办公间设计之变! AIM 为SOHO 打造的最新的3Q共享办公间就以摩登现代又极富创意的设计理念率先为“潮流办公间变革”提供了一个教科书式的范例。

SOHO 3Q以“微“租办公间和共享公共空间的创意idea来实现办公灵活性和空间资源优化。公司可以单间或独立桌为单位租赁办公间,同时与其他公司分享会议设施和报告厅等。 SOHO 3Q是全球最大的共享创意空间。

China’s startups and entrepreneurs are fast cottoning on the international trend of co-working space. SOHO, being the visionary and trend setting developer in China, has been at the forefront of this office model. It started a co-working office brand called 3Q in 2011, a brand that Forbes has called “Uber for offices”. After many highly acclaimed and successful locations, one of which was designed by Kengo Kuma in a newly developed area in Shanghai, SOHO planned to introduce the mega version of 3Q. And the chosen location is in Beijing Guang Hua Lu in a building that was originally intended to be a shopping mall. A stark white commercial space void of individuality and human connection. AIM was excited and honored to be tasked with such important commission.

The challenge: imagine a shopping centre as a new type of office. 25,000 square metres of blank space, already built for retail. Transform it into a co-working space. SOHO is known for pure white. AIM is vibrant. Offices are divisive. Shopping centres are built on a massive scale. Bridge the gap.

05_Cover Guanghua Road SOHO2 3Q,


AIM decided it had to be bold. Strong colours and funky patterns would add life to the often-drab mall (and do double-duty as wayfinding). Re-programming a retail space brought up questions of the use of space in our cities, how interaction works and how to foster communities. This generation of workers was not content with a cubicle. A moot point, really, as filling the massive space would have required all of the cubicles in Beijing. AIM would have to turn that thinking on its side.

01_Reception Guanghua Road SOHO2 3Q,          15_Theater-6 Guanghua Road SOHO2 3Q,


设计师决定善用购物中心的空间, 将商场过道巧妙的布局为work station lab,把原有的商铺空间改建为让租客悠闲relax的café和开放式茶水间,舒缓紧张的工作节奏。此外,如何改装两个宏大明亮的中庭,让它们作为整个3Q的核心焦点,无限发挥3Q鼓励networking的凝聚力?


From this perspective, the constraints of the existing retail design became opportunities: where a shopping centre would say hallway, designer could say island, a natural place to meet while using the home-style kitchens or sitting at the communal table.

This was a greater challenge with two massive atriums, which carried in daylight but presented their own problems: how to maintain the peace of the open space but make it useful to 3Q’s community of companies?

The answer was in an oversized oak staircase, spilling down from the entrance into the basement floor. The slope of the stairs frames the space as a venue for lectures or events, transforming an area meant for personal consumption into one meant for community development.

2015.12.24SOHO 3Q Diagram 07 THEATER-01 Guanghua Road SOHO2 3Q,

14_Theater-5 Guanghua Road SOHO2 3Q,

12_Theater-3 Guanghua Road SOHO2 3Q,


A second atrium allowed designer to re-imagine the built world as a natural community, quite literally. In The Meeting Park, the great expanse comes back down to the human scale, with stands of live bamboo and glass meeting rooms that evoke modern Chinese backyard conservatories.

Natural, witty, peaceful and considered. Not often the words one associates with an office or shopping mall. Neither is ‘efficient’. But with more 3,600 desks, 3Q is a small town. And towns have addresses.

2015.12.24SOHO 3Q Diagram 04 PARK-01 Guanghua Road SOHO2 3Q,

09_Park-1 Guanghua Road SOHO2 3Q,

在空间分区方面以繁华摩登的国际大都市元素抽象成缤纷色彩,浓缩“绽放”在3Q办公间的墙壁或地板上。以色彩区分行业分公司:地下一层以文创等新兴品牌为主,楼上二层以金融地产等传统行业为先, 精巧构思和生动灵性的设计语言,不单丰富整体的设计感,更巧妙的让租客更容易识辨位置!此外,运用布局风格变换办公间功能,这样活力满满又实用的设计,将3Q办公间的前卫设计和实用功能完美融合。


This idea of neighborhoods brings community back into a commercial space. Like Shanghai’s lanes or Beijing’s hutongs, the addresses relate to a neighborhood, where private and public spaces co-exist and networks of people develop naturally.

And this is 3Q at its purest: interaction. The design draws people into shared areas, where the real potential of co-working lays – crossover. When you put ambitious people in the same room (or atrium or kitchen or lounge), new ideas and collective experience can be exchanged, created, rejected, discussed. Ultimately, taken back to the desk for consideration about how to include it in one’s work and how we each shape our own communities.

2015.12.24SOHO 3Q Diagram 08 OFFICE-01 Guanghua Road SOHO2 3Q,

07 Guanghua Road SOHO2 3Q,

02_Lounge Guanghua Road SOHO2 3Q,

03 Guanghua Road SOHO2 3Q,


2015.12.24SOHO 3Q Diagram 02 LAB TABLE-01副本 Guanghua Road SOHO2 3Q,

04 Guanghua Road SOHO2 3Q,

2015.12.24SOHO 3Q Diagram 03 all-01副本 Guanghua Road SOHO2 3Q,

项目名称:光华路SOHO2 3Q
设计团队:Wendy Saunders, Vincent de Graaf, 于正鹏, German Roig, Byungmin Jeon, Liat Goldman, 朱彦文, Bertil Dongker, Alex Fripp, 张志坤
业主: SOHO中国
面积:33,874 平方米
设计时间:2014.12-2015. 6
施工时间:2015.7- 2015.12

Project name: Guanghua Road SOHO2 3Q
Location: Chaoyang District Guanghua Lu Xi Li, Beijing, China
Design team: Wendy Saunders, Vincent de Graaf, Ivan Yu, German Roig, Byungmin Jeon, Liat Goldman, Lily Zhu, Bertil Dongker, Alex Fripp and Zhikun Zhang
Photographer: Jerry Yin
Client: SOHO China
Client industry: Real estate
Program: co-sharing office
Service scope: interior design and soft furnishing
Size: 33,874 sqm = 364,617 ft2
Design: December, 2014 to June, 2015
Construction: July, 2015 to December, 2015

MORE:  恺慕建筑设计   AIM


12 评论

    • 3Q作为现代简约灵活的办公间代表,最初是一个占地面积约25,000平方米的购物中心。设计上最大的挑战就是如何在原建筑布局上大翻身,呈现一个与购物中心风格南辕北辙的共享办公间。——摘自原文

  1. Profile Photo
  2. Profile photo of Yanjin Zhen


  3. Profile photo of xufei chen
  4. Profile photo of 董化一


  5. Profile Photo


  6. Profile photo of 李黎


随机推荐工作 所有工作 »

您的浏览器已经过时! 不能正确阅览该网站。Your Browser is outdated to view this website!

请更新您的浏览器或更换 Chrome, Firefox, IE 11, 或 EDGE 以获得最佳浏览体验!Please update your website to the latest browser or switch to Chrome, Firefox, IE 11 or EDGE to get the best experience.现在更新浏览器 Update your browser now