ASPERA / ASTRA Flagship Store, Chongqing, China by BDD

A romantic space for “city escaper”

Project Specs

Design:
Location:

感谢 布道空间设计(联系邮箱:278503803@qq.com)对gooood分享以下内容。更多关于:BDD on gooood.
Appreciation towards BDD (contact: 278503803@qq.com) for providing the following description:

 

CBD荒地
CBD wasteland

渝中区 解放碑
不缺奢华精致的酒店,
也不缺高格调的餐厅,
缺一次奇妙的“出逃”体验
从车水马龙的嘈杂声中出逃,
从日复一日的日程表中出逃…
Per aspera ad astra
献给“都市出逃者”

Yuzhong District Jiefangbei
No shortage of luxury and fine hotels,
No shortage of classy restaurants,
Just an amazing escape experience is missing
Escape from the noise of the traffic,
Escape from the agenda day after day
Per aspera ad astra
Project story
For “City escaper”

▼视频
video ©向蜀程-布道设计

熙熙攘攘的解放碑商圈,每个人都是在“CBD状态中”,理性、匆忙,流水线上奔劳,这样的环境中,或许最珍贵的是偷出一刻的放肆,放空。我们以野草飞舟为题,野草无序却极富生机,疾风劲草。飞舟,在钢筋水泥的城市中心,是释放、是幻想、是梦。

15米挑高的玻璃盒子,极佳的视野和采光,一层客房,一层餐吧,几乎均等的体量,到底是酒店中的餐吧,还是餐吧中有酒店,孰轻孰重?无解。最终决定设立两个独立且相互关联的品牌,因此有了帆船酒店——ASPERA HOTEL & ASTRA星萃餐酒吧两个品牌,空间设计线索贯穿其中,有了浪漫的品牌故事:“循奇旅,达繁星”(Per aspera ad astra)。

▼空间概览
overall view of the space ©石梓峰

In the bustling Jiefangbei business district, everyone is in the “CBD state”, rational and hurried, working hard on the assembly line. Under such environment, perhaps the most precious thing is to steal a moment of freedom and free ourselves. We take the weed and flying boat as the topic, the weed is disorderly but full of vitality, full of vigor. The flying boat, in the city center full of reinforced concrete, is released, is fantasy, is a dream.

With15 meters high glass box, excellent vision and lighting, we have rooms on the first floor, restaurant bar on the first floor, almost in equal volume, which can be said both the restaurant bar in the hotel, or the hotel in the restaurant bar, which one is more important? No answer. Finally we decide to set up two independent and related brands, thus we have two brands ASPERA HOTEL & ASTRA Star Dinner Bar, with spatial design clues throughout, and thus we have the romantic brand story ” Per aspera ad astra “.

▼不同业态混合的空间
space with different programs ©石梓峰

 

起帆
Set sail

隐匿于帝都大厦A塔顶楼(25F)的ASTRA星萃,——渝中独具特色的弧形玻璃建筑,酷似船帆,具有与生俱来的神秘气质、浪漫格调。建筑首层入口非常低调,通过安全闸机,乘电梯抵达24楼,天光顺着旋梯孔洞洒下来,沿着光的方向上行,即可“登船”,起帆。

▼项目位置
location of the project ©布道设计

▼分解轴测图
exploded axonometric ©布道设计

Hidden in the top of Tower A (25F) of The Imperial Capital Building, ASTRA Xingcui is an unique curved glass building in Yuzhong district, resembling a shipping sail, with innate mysterious temperament and romantic style. The entrance of the first floor of the building is very low-key, through the safety gate, take the elevator to the 24th floor, the sky light down through the spiral ladder hole, along the direction of the light, you can “board the ship”, and sail.

▼旋转楼梯
spiral staircase ©六文

 

沏茶备酒
Share together
Have a tea or wine   

藏身这一处逍遥地,时间显然慢了下来,从朝阳初升到落日余晖,再到万家灯火,一人独处,一群人小聚,都尽可大方自在一些,有酒有茶有咖啡;有情有景有腔调;容得下装逼客,也容得下真性情。

Hiding in this place, time slows down obviously, from sunrise to sunset, and then to the lights of thousands of homes, a person alone, a group of people together, all can be generous and comfortable, there is wine, tea and coffee; good scenes and accents; There’s room for a douche bag, and there’s room for a real person.

▼餐吧
restaurant and bar ©上:石梓峰,下:六文

 

宽坐 轻安
Nice time
Sit with quietness  

座席不算多,而姿态各异。吧台边、帷幔里、挑檐下、阁楼上,围坐、排座、独坐;俯可瞰两江市井、仰可望苍穹星辰、远眺可达都市天际。内心惬意,坐哪里都如意。

There are not many seats but with various postures. Round the bar, in the curtains, under the eaves, in the attic, sitting in rows or alone; Overlook city scene nearby the river and look up to see sky stars. Overlook the city skyline, with quietness in the heart, anywhere is good for sitting.

▼各式各样的坐席
various seatings ©石梓峰

▼吧台座椅
bar seating ©上:石梓峰,下:王英舟

▼帷幔下的座椅
seatings under the curtains ©石梓峰

▼分隔的餐桌
separated tables ©石梓峰

▼窗边的沙发
sofa beside the window ©上:王英舟,下:六文

▼家具细节
details of the furniture ©王英舟

 

浮光掠影
Light and shadow

重庆的阳光是充满暴力色彩的,直接,火辣的穿透力,借助幕墙附膜隔热,“船帆”柔光,帷幔遮阳,绿植褪暑,冲孔板滤光…多重“滤镜”,重塑人与光的和睦。

Chongqing’s sunshine is full of violent color, direct, with hot penetration, with the help of curtain wall with film insulation attached to avoid hotness, “sail” under soft light, curtain shade to keep out of sunshine, green plants to fade the heat, and punching plate filter on the hot…Multiple “filters” reshape the harmony between man and light.

▼阳光柔和地照入室内
soft sunlight shining into the space ©王英舟

▼开孔墙面和光影
perforated wall and shadows ©六文

 

ASTRA 精灵
Astra Elf

原创的Astra精灵,是“循奇旅,达繁星”(Per aspera ad astra)的使者,抽象奇趣的外形,采用黑陶土烧制,既有上古的厚重,也有科幻的神秘。相视,确认过眼神,便是对的人。

Original Astra Elf, the emissary of Per aspera ad astra, in abstract and quirky shape, fired from black terra cotta, with both ancient thickness feeling, but also sci-fi mystery. Look at each other, confirm the eyes, and fine the right person.

▼黑陶土烧制的精灵
elves fired from black terra cotta ©上:如果视觉,下:石梓峰

 

荒草&酒趣
Barren land

在CBD商圈,不乏修剪精致的草坪绿篱,律法之下的有序、规则、章法。原生的状态野草荒地是,自由的、无序的、被释放的,野性的花草从,是否更有酒趣?

In the CBD business district, there is no lack of manicured lawns and hedges, orderly, rules and regulations under the law. Wild weed and wasteland are free, disorderly, released, won’t wild flowers and plants more interesting for you to take a wine and look?

▼草丛中的就餐区
dining area with wild weed ©石梓峰

 

幻音 魅影
The bar
The voice and phantom

日光消退,夜色为帆船换上另一幅妆容,旋律伴着迷离的灯光,彻底松弛下来…

Daylight fades, the night changes another makeup for the sailboat, melody accompanied by blurred lights, you can completely relax down…

▼夜间视频
Videos taken in the night ©王英舟

 

品牌
The brand

Per aspera ad astra的名字来源于拉丁语的一谚语,,——通过艰苦的旅途可以到达天际,即“循此奇旅,通达繁星”。ASTRA的中文名也是由此而来,群星荟萃之地。

The name Per aspera ad astra comes from the latin phrase — the journey to the sky is often arduous, which is “on this strange journey to the stars”, where is the Chinese name ASTRA, coming from, it’s also the land of stars.

▼logo墙和吧台
logo wall and bar counter ©石梓峰

 

饮食
The menus

所有的品牌故事、环境营造最终都是BGM,饮品、菜品才是真正的硬通货,空着肚子打卡绝非待客之道,从几位投资人对待食物的态度来看,ASTRA注定是骨灰级吃货俱乐部。ASTRA 美食 实拍 定妆照,酒水配齐,草肉均沾,更多美味,等你发现。

In all brand stories, drinks and food are the real hard currency. Punching the clock with an empty stomach is not a good way for entertaining. Judging from the attitude of several investors towards food, ASTRA is destined to be a hardcore foodie club. ASTRA’s gourmet real photo shoot, complete drinks, balanced dishes, and more to find.

▼夜晚的穿孔板如同星空
perforated panels in the night seem like starry sky ©王英舟

 

后记
Postscript

解放碑CBD商圈帝都大厦A塔独一无二的顶层物业,19年初次考察项目,就被项目现场触动,求而不得,可遇不可求的物业条件,让人自然兴奋,摩拳擦掌准备乘风破浪,然而惊险刺激都远远超出预期。

A unique penthouse property in Jiefangbei CBD business circle Imperial Capital tower, which was found when first visited to the project in 2019, we were touched by the project site, but cannot get, not easy to meet with such property conditions, which let people feel excited, ready to ride the wind and waves, however, thrilling and exciting far beyond expectations.

▼项目处于CBD繁华区
project located in the busy area of CBD ©赵彬

疫情,让原本周折的节奏更充满变数,项目曾陷入停滞,甚至取消;半年后形势略微好转,投资方再度重启项目,经历五次调整经营思路,团队重组,项目数度陷入迷茫。两年来,见证了运营团队无数说走就走的考察,调研,沟通。以重庆为原点,辐射上海、广州、成都。研发饮品,试酒到口舌麻木;开发餐品,试菜到反胃恶心;曾一晚泡五个吧,嘈杂中讨论项目思路…

The epidemic has made the original tortuous pace more variable, and the project has ever been stalled or even cancelled. The situation improved slightly half a year later, and the investors restarted the project again. After five times adjusting business ideas and team restructuring, the project fell into confusion for several times. In the past two years, I have witnessed numerous investigations, research and communication by the operation team. With Chongqing as the origin, radiating to Shanghai, Guangzhou, Chengdu. Research and develop drinks, taste wine until  tongue gets numb; Develop food, test dishes to nausea; Once went to five bars in one night, discussing project ideas in a noisy atmosphere…

▼空间透视图
space perspective ©布道设计

好的项目,核心是主理人,是否有作品意识、是否有学习动力、是否有职业精神、是否具有包容心、是否能产生价值共鸣,是否能坦诚以待…幸运的是,BDD布道设计总能遇到投缘的主理人,结缘充满惊喜的项目。作为设计服务者,最大的回馈就是用心以待,竭尽所能一起去抵达理想之所。

The core of a good project is the master, whether he has the sense of work, whether he has the motivation to learn, whether he has the professional spirit, whether he has the tolerance, whether he can generate value resonance, whether he can be honest…Fortunately, BDD evangelism design can always meet the right person to create a project with full of surprises. As a design service provider, the biggest feedback is to be diligent and do everything possible to reach the ideal place together.

▼布局与陈设细部
details of the furnishings ©石梓峰

欣慰的是项目最终力克万难,顺利开业,尽管持续遭受疫情波动带来的冲击,秉持筹建中的信念,未来大有可期!我们期待项目运营能继续精进,把最初一起吹过的牛B统统实现!

设计最大的魅力在于经历预料之外的项目,结交素不相识的同行人,共同走一段路,同造一个梦,留下值得回顾一生的故事。感谢Aspera·hotel & Astra·星萃!感谢同行的朋友!

It is gratifying that the project finally overcame all difficulties and successfully opened. Despite the continuous impact brought by the epidemic fluctuations, we hold the faith in the preparation and have a promising future! We look forward to the continuous progress of the project operation and the realization of the initial blow together!

The greatest charm of design is to experience unexpected projects, make friends with strangers, walk a road together, create a dream together, and leave a story worth recalling the whole life. Thanks to Aspera• hotel & Astra• Xingcui! Thanks to the friends the same trade!

▼细部,details
©上左:六文,上右:石梓峰,下:王英舟

项目名称:ASPERA / ASTRA 旗舰店(解放碑旗舰店)
项目地点:重庆市渝中区五一路8号帝都大厦A塔25F
项目业主:重庆朵巴酒店管理有限公司
业主代表:刘黎明
项目管理:张崇宇
建筑面积:3000 ㎡
设计时间:10/2019 – 02/2020
建造时间:10/2020 – 05/2021
开业时间:05/2021
服务内容:硬装/软装/机电/照明

设计总监:刘万彬
艺术总监:谢晓影(博士)
室内设计:刘聪  / 高敏  /  刘江玲 / 向岚 / 彭莹 / 卢泓佳
项目主管:王瑜
品牌顾问:成都果术品牌管理有限公司
艺术顾问:陆常
鑫灯光顾问:欧未照明
机电顾问:唐靖国 / 李鑫 / 徐瑞泉 | 南轲机电设计
效果图设计:沃克数字图像设计 / 揽意设计
施工单位:重庆南玺讯雅装饰
项目摄影:偏方摄影 / 王英舟 (特别署名除外)
项目视频:向蜀程 | DD/ 王英舟
品牌支持:商宝照明/顶品家具/木之春家私/FINE ART / 中山银象灯饰/卓艺雕塑/宇宸金属/泓华玻璃/重庆一九八六家居布艺 / 西边亮楼梯/梵诺艺术装饰画/四川诚誉汇浩
主要材料:玻璃/不锈钢/大理石/花岗石/微晶石/木饰面/墙布/涂料/亚克力/软膜/铝板

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