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Ian Schrager相隔15年重返伦敦，为大家带来了个性化，个人化，亲密而独特的伦敦EDITION 酒店。这家位于伦敦市中心费兹罗维亚，是隶属万豪品牌的新生代生活式酒店。酒店座落在一个历史建筑当中，内部的设计让人眼花缭乱，新与旧充满活力的融合在一起，真是具备无穷魅力。

酒店灵感来自大不列颠的传统，把贵族的乡村庄园与现代的私人俱乐部这两个截然不同的美学风格用超然的炼金术手法融合新生，成为伦敦优雅现代精致的缩影。酒店有173间客房，然后还有一间餐厅，两间酒吧，一个会议室和一个热闹的大堂，一个24小时开放的健身房，为客人提供工作，社交，用餐，休闲的场地。

The London EDITION has all the hallmarks of the EDITION brand: lasting comfort, extraordinary style and an exceptional level of service in a uniquely individual environment. Located in central London’s Fitzrovia, The London EDITION brings together, in a delicate balancing act, the integrity and character of a historic building with a simple, sophisticated design sensibility, creating a seamless blend of charisma and ease. With 173 rooms, a restaurant, two bars, meeting rooms and a buzzing lobby, the hotel offers a dynamic social hub where guests and visitors can work, relax, socialise and dine all under one roof.

Using the building’s elegant, landmarked architecture as a backdrop, Ian Schrager and the Ian Schrager Company design team, in conjunction with interior designers Yabu Pushelberg, have layered modern components throughout the public spaces, bringing straightforward chic to an environment enhanced by unexpected elements and a meticulous attention to detail. Through the hotel’s original doors, guests enter a simple, glass-walled vestibule leading to the lobby where you are greeted by an oversized custom Ingo Mauer polished silver sphere light.

▼Lobby 进入大门首先引入眼帘，挂着抛光银球的气派大厅

公共大堂和大堂酒吧的设计兼收并蓄的全新阐释了英国与欧洲的设计，这个无法被归类的新风格空间体现出“新聚集地品质”，一下就抓住人的心。绿色的天鹅绒沙发坐落在深色的木框构架中，一旁深色的皮革沙发搭配宽大的单人靠椅。壁炉里燃烧着温暖的火，吧台一侧背景墙的仿古镜面拱门后面隐藏的灯光勾勒强调出与对面窗户一样的形状，高大天花上的历史装饰被照亮。

DESIGN FEATURES: PUBLIC SPACES LOBBY + LOBBY BAR

Creating a sense of organized chaos, the lobby and lobby bar are furnished with an eclectic mix of unique pieces and iconic British and European design interpreted with an unexpected twist. This results in a look and feel that is impossible to categorize. The space features: Donald Judd inspired sofas in pale green velvet; leather-upholstered modern wingback chairs; an oversized deep, tufted leather khaki sofa; Christian Liaigre black metal furniture and lighting; 24-karat gold Salvador Dali inspired floor lamps; an antique billiard table; and mustard velvet slipper chairs. The Donald Judd inspired bar is blackened steel and sits in front of four back lit, antique mirror silver leaf arches. The black walnut communal table, also inspired by Donald Judd, is fitted with Apple desktop computers and outlets for personal laptop use. A photograph by Hendrik Kerstens entitled “Toy Rider” hangs over the fireplace in a 24-karat gold swept frame.

Behind the reception desk hangs a custom reproduction tapestry depicting one of Louis XV Gobelin Tapestries scenes dating from 1773.
The original tapestry purchased in 1881 hangs in the Drapers Hall in London and was featured in a scene in the film The Kings Speech. On the wall at the end of the reception is a 3D digital artwork, “Portal”, created by the Korean artist Chul Hyun Ahn.

▼Lobby 大厅

餐厅深色的墙面上挂满了各种人像，景物，风景的画作。顶上有两个大吊灯—灵感从美国纽约中央车站而来。舒适现代的皮革座椅营造出类似咖啡厅般的温馨气氛。这里能容纳140位客人同时进餐。此外餐厅还有14间私人包房。

BERNERS TAVERN

Inspired by the classic muted colours of Johannes Vermeer paintings and American artist Donald Judd, Berners Tavern has taupe coloured walls, dusty rose chairs, and a subtle play between modern and period detail. Tub chairs in the front of the space create a café-like setting, while banquettes in chestnut mohair and taupe leather and round, rift cut bleached oak tables define the central dining area. Two large custom bronze chandeliers inspired by NYC’s Grand Central Station scale down the original 5.5 meter (18-foot) ceilings to make the space more intimate, bringing focus to walls hung with a Trunk Archive curated series of photographic portraits, landscapes and still lifes in the manner of a private collection. The zinc topped bar is paired with custom leather upholstered bar stools and sits in front an illuminated, amber-backed display.

This gastronomic gem is under the direction of Executive Chef Jason Atherton. Berners Tavern boasts 140 covers, serving guests breakfast, lunch and dinner.

PRIVATE DINING ROOM

Located above Berners Tavern, the private dining room is an intimate space seating up to 14. The modern, long custom dark walnut table with rose upholstered chairs sits under an original historic skylight with custom lighting. The private dining room is the ideal space for exclusive VIP dining.

▼Berner’s Tavern 餐厅

伦敦城里最酷的地方之一

Punch Room 有蓝绿色的天鹅绒沙发，深色的皮椅以及小酒吧

PUNCH ROOM

Nestled at the back of the hotel is Punch Room, a fumed-oak panelled den inspired by the comfort of manor house libraries and nineteenth-century London’s private clubs. The room features custom tufted banquettes in teal velvet, overstuffed mint green leather tub chairs, and dark brown leather club chairs. This is their modern reincarnation: a cocktail bar without a bar yet featuring rotating guest mixologists, where every drink is served on a silver salver by staff dedicated to the guests.

▼Punch Room

▼Reception 挂着1773年历史事件挂毯的客房接待处，远处的现代艺术品来自韩国

酒店的173间客房都铺着橡木地板，墙上是深色的胡桃木或者浅色的橡木。里面的氛围像是私人游艇的客舱。灯具和书桌还有一直大多是现代简约风格的。房间中的床品，织物是豪华昂贵的绸缎还有舒适的亚麻。有的客房有夹层。部分客房是有生活区和大露台的套房。

GUEST ACCOMMODATIONS

The London EDITION’s 173 unique guest rooms and suites feature oak floors and wood-panelled walls in either dark walnut or light oak creating a cosy, cabin-like feel akin to that of a private yacht. They are furnished with modern walnut desks and tables cantilevered off the walls, oatmeal-upholstered George Smith tufted lounge chairs, luxurious linen-and-silk drapery, silk area rugs, and a gold-leaf Baroque-framed Hendrik Kerstens photograph. The lofts and suites also feature living areas with George Smith sofas. With fantastic views of the city, a portion of the rooms will have oversized terraces furnished with cast iron bistro tables and chairs and lounge chairs. With its wealth of individual touches and its emphasis on comfort and quality, The London EDITION combines the familiar and the original to create an interior of timeless style and enduring design.

奢侈的定义被改变

▼Loft Suite

Penthouse 是面积195平方米的屋顶酒店式公寓，外面是一圈露台，坐拥伦敦360全景，十分豪华，拥有私人用餐厅，厨房，客厅，私人办公室。家具全为定制。主卧浴室有桑拿室。

PENTHOUSE

The 195 square-meter (2,077 square-foot) custom-furnished Penthouse with its expansive wraparound landscaped terrace and 360 degree views of London, forms a luxury apartment featuring its own private dining room, full kitchen and living room. Ideal for welcoming guests or simply enjoying an expansive sense of privacy, the Penthouse offers a unique one-of-a-kind retreat. The Penthouse offers walnut wood panelling throughout, custom furniture and hardwood floors. The master bathroom features a steam shower with freestanding shower, his/her sinks and a private terrace. A private office also connects to a king bedded room to create a two-bedroom.

▼Penthouse

这座全新酒店是伦敦城中心的一颗璀璨宝石

▼Penthouse Bedroom

▼Penthouse Bedroom

▼Penthouse Bedroom & Penthouse Terrace

Here is the more information form Ian Schrager Company

EDITION, THE NEXT GENERATION LIFESTYLE HOTEL BRAND OPENS ITS FIRST HOTEL IN UK

The Brand’s Creative Director Ian Schrager is back in London for the first time in 15 years

Ian Schrager returns to London for the first time in 15 years since he introduced Sanderson and St. Martins Lane. His new project, The London EDITION, is the latest from EDITION Hotels, the brand he conceived in a partnership with Marriott International. EDITION Hotels combines the personal, intimate, individualised and unique hotel experience that Schrager is known for, with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses not only great design and true innovation, but also personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings ‘all under one roof’. The heightened experience, authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott results in a truly distinct product that sets itself apart from anything else currently in the marketplace.

As with all EDITION hotels, each one is a cultural epicentre and a microcosm of the best each city has to offer. Each is a portal into the essence of the city. The London EDITION preserves the finest aspects of the historic, landmark building—formerly the Berners Hotel—but reinvents the spaces within to create a dynamic fusion of old and new, past and present. This results in a look and feel that cannot be pigeonholed into a specific time period or look and is incapable of definition or categorisation.

The hotel is inspired by the grand traditions of Great Britain: the traditional, aristocratic English country manor and the quintessential London private gentleman’s club with a modern, edgy, urban feel. When these diametrically opposed aesthetics come together, they create an alchemy, a spark, that takes the hotel and the experience to an entirely new level. Although, these are two aesthetics that do not usually co-exist, the presence of one will serve to showcase the other. Behind the refined Georgian exterior and majestic public spaces, are two bars, a 24-hour fitness facility and 173 secluded, intimate and luxurious wood panelled rooms and suites akin to cabins on a private yacht.

Originally built in 1835 as five luxurious townhouses, the architecture still showing the Georgian hallmarks that characterise London’s finest residences, the buildings were combined to form the Berners Hotel in 1908, at the height of the grandeur of the Edwardian Era. The sumptuous interiors, lavishly decorated with marble and intricate carved ceilings, are superb Grade II-listed examples of Belle Époque extravagance at its very finest. The location, in the very heart of Fitzrovia, is within walking distance to the most coveted areas in London such as Soho, Covent Garden, Oxford Street and the theatre district. Schrager saw the promise of this area 15 years ago when he did Sanderson.

The public spaces embody Schrager’s ‘new kind of gathering place’ and set out to astonish and seduce with an electric energy pulsating throughout: the hotel lobby is an atrium arabesqued with variegated marbles across walls, floor and corner bar, all original to the hotel and painstakingly restored, glittering below those sensational stucco ceilings. Berner’s Tavern sits to the right, a gastronomic gem under the direction of London’s own Executive Chef Jason Atherton. Furnished with banquettes in chestnut mohair and taupe leather and round, rift cut bleached oak tables, there is a Parisian feeling to this interior, entirely in line with Edwardian London’s adoration of all things French (spearheaded by Francophile King Edward).

The ambience is enticing, and the scale is imposing—everything, from the soaring doorways to the stately gesture of the marble staircase sweeping across one corner, seems borne from another age. Indeed, when one first enters the hotel, you are held, for a moment, in a striking modernist glass vestibule projecting into the sumptuous lobby, like a time capsule or wormhole bearing you into an otherworldly realm. But The London EDITION is no period piece, in fact, it is impossible to date: the twenty-first century is subtly but insistently present in Ingo Mauer’s spaceship-like polished silver sphere light devised to preside over the entrance, the sensual Christian Liaigre black metal furniture, the Salvador Dali inspired floor lamps, and the chandeliers inspired by NYC’s Grand Central Station which are suspended over the tables in Berner’s Tavern.

It is a potpourri of styles that only a sure hand could pull off. The colour palette too, juxtaposes old with new— taking inspiration from the seemingly diametrically-opposed work of Johannes Vermeer and American artist Donald Judd: dusty rose upholstery against burnt ochre walls, khaki, pale green leather and mustard velvets all contrast harmoniously, the colour animating the impressive open spaces.

In Ian Schrager’s eyes, the lobby has evolved beyond the ideas of ‘hotel as theatre’, ‘Lobby Socialising’ and ‘a new kind of gathering place’—concepts that Schrager himself invented when opening the Royalton in New York back in 1988. Lobbies were the center of social activity and attracted locals in the city as well as guests. It is an idea that has been copied countless times and one that has changed the industry. At the time, it only applied to nighttime. With the instant messaging and social media boom along with our fast paced, high tech lives, our means of communicating have forever changed. Twenty-five years later, the hotel’s public, social areas are now dedicated as much to seriousness and work as to fun and play, making them work for both the day and for the night. A Donald Judd inspired black walnut table is fitted with Apple desktop computers and outlets for laptops, and the entire hotel benefiting from state-of-the-art wireless Internet.

The further you explore the more intimate the spaces become. Nestled at the back of the hotel is The Punch Room, a fumed-oak panelled den inspired by the comfort of English country manor house libraries and nineteenth-century London’s private clubs. This is their modern reincarnation: a cocktail bar without a bar, where every drink is served on a silver salver by staff dedicated to the guests, furnished custom tufted banquettes in teal velvet, overstuffed mint green leather tub chairs, and dark brown leather club chairs.

Away from the spectacular social spaces, the hotel is devoted to the personal, the private, the intimate—an individual experience of luxury and a retreat from the street. The hotel’s rooms are panelled in either dark walnut or light oak (a choice to suit one’s own taste) subtly lit and furnished with tactile textiles, traditional tufted slipper-chairs by George Smith, a ‘no colour’ colour palette, and gilt-framed Dutch Masters. Look again: those seemingly traditional images are ‘remasters’ by photographer Hendrik Kerstens – decidedly modern Masters, symbolising the hotel’s unique and startling combination of old and new. Each of The London EDITION guestrooms is like a warm, inviting bedroom in a private home, geared to individual relaxation and indulgence.

For EDITION, the individual is key – in the words of Ian Schrager, ‘the definition of luxury has changed: we’d rather be known for service than anything else.’ This is where the expertise of the Marriott group enables EDITION to deliver superlative service, coupled with the evocative aesthetic atmospheres that have become the trademark of Ian Schrager’s hotels. This is the new lifestyle hotel where you don’t have to sacrifice anything, whether it be fun or work, to stay in the coolest place in town.

‘It’s a different reality,’ is how Schrager summarises The London EDITION, whose influences span three centuries, fusing the best of those ages into a multi-faceted jewel of a hotel glittering at the very heart of London town.

FACT SHEET

OWNER / DEVELOPER Marriott International
CONCEPT / PROGRAMMING / CREATIVE DIRECTION Ian Schrager
MANAGEMENT Marriott International
DESIGN Yabu Pushelberg / I.S.C Design Studio RESTAURANT CONCEPT Executive Chef Jason Atherton GRAPHIC DESIGN Baron & Baron
LIGHTING DESIGN Isometrix / Patrick Woodroffe
CLOTHING Freddie Leiba
I.S.C. DESIGN STUDIO Anda Andrei, Paul Haslhofer, Kirstin Bailey, Robert Ashton, Robert Walshaw
I.S.C. MARKETING STUDIO Michelle Gaillard
OPENING DATE September 2013

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