Xinzhongyuan Ceramic Zhengzhou Future Store By Update Studio

The retail space is transformed into art installation with the sense of extension.

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Appreciation towards Update Studio(zhouyou@updatestudio.cn) for providing the following description:

新中源陶瓷郑州未来店是一家面向未来市场所打造的新型零售空间。整体的空间设计打破了以往瓷砖产品呆板的展陈方式。通过对产品位置和比例关系的调整,将一个零售空间转换成了具有延伸感的空间艺术装置。而这种延伸感也恰恰代表了新中源对于未来的前瞻性与探索精神。

Zhengzhou future store is a new retail space built for the future market. The design of the whole space has broken through the traditional display for ceramic tile products. By adjusting the position and proportion of the product, a retail space is transformed into art installation with the sense of extension. It also represents Xinzhongyuan’s prospective vision and exploration spirit for the future.

▼门店外观,view of the store

当消费者来到空间内部时,首先看到的是一个与瓷砖产品融合在一起的接待台。这样的设计使得接待台不再是一个单独的个体,而是与产品一起成为空间的一部分。作为整个流线的起点,店员将在接待台指引消费者开始体验这个独特的空间。

When the consumers come to the space, the first sight is a reception desk which integrates with products. It makes the reception desk no longer a single furnishing, but a part of space with all the products. As a starting point for the entire streamline, the shop assistant will guide consumers from the reception desk to experience this unique space.

▼与瓷砖产品融合在一起的接待台,a reception desk which integrates with products

通过店员的指引,消费者首先会从接待台来到吧台区。这里的吧台分别由互动屏幕区域和咖啡吧区域两部分组成。互动屏幕区域将滚动播放新中源的品牌历史和文化,同时也会介绍最新的主打产品,让消费者在一开始就对新中源的品牌理念留下深刻的印象。

Followed by the assistant’s guide, consumers will first come to the coffee bar. The bar consists of an interactive screen area and a coffee area. Interactive screen area will show scrolling images to state the brand history and the culture behind. It will also introduce the latest flagship products, so that consumers in the beginning can be impressed by these image of the brand.

▼吧台分别由互动屏幕区域和咖啡吧区域两部分组成,the bar consists of an interactive screen area and a coffee area

来到咖啡吧台区域时,店员会邀请消费者在这里稍事休息,为他冲上一杯咖啡。让消费者在咖啡的醇香里细细品味这个空间的设计细节,从而在嗅觉、味觉和视觉上都对这个空间留下美好的记忆。

When come to the coffee bar area, the consumers will be invited to take a break and get a cup of coffee. So that consumers can appreciate the design details with the aroma of coffee. Thus consumers will have a good memory for the space in sense of smell, taste and vision.

▼咖啡吧台, the coffee bar area

接着店员将指引消费者来到洽谈区就坐,并且开始了解他们的购买需求。同时为消费者推荐相关的产品,并讲解产品的使用场景和后续服务。当消费者选定材料之后,店员将带领消费者在展厅里找到实物产品,让消费者通过触摸来感受产品的质感。

The shop assistant then directs the customers to the chatting area and starts to understand their demand. At the same time, the shop assistant will recommend relevant products to consumers and explain the usage scenarios and follow-up services of the products. When the consumers select the products, the assistant will lead the consumers to find the product in the store and let the customers touch and feel the texture of the ceramic.

▼洽谈区,the chatting area

最后消费者将来到签单区完成购买。作为整个流线的最后一个节点,签单区扮演着双重的角色。在客流量大的时候,这里是供顾客使用的签单区;在客流量小的时候,这里将变成店员的工作场所,方便他们处理平时的业务和线上的工作。

In the end the consumer will come to the check-out area to complete the purchase. As the last node of the entire streamline, the check-out area has dual functions. When the passenger flow volume is large, this is a place for customers to use. When the passenger flow volume is small, it will become a place for employees to handle their daily work.

▼签单区,the check-out area

通过受众人群定位的分析,我们将设计师定位为主要消费者。为了更好的吸引他们进入到这个空间,我们摈弃了统一家具风格的做法。精心挑选的每一件家具都各具特色,并且均出自设计大师之手。这些家具将增加设计师的归属感,让他们觉得这里是属于自己的聚落和社交场所。

Through the analysis of consumers, we pick the designer as our main consumers. In order to attract them to this space, we abandoned the unified furniture style. Every piece of furniture is carefully selected and has its own characteristics. All the furniture are design by masters. The furniture will add a sense of belonging to the designers and make them feel like they belong to their own settlements and social spaces.

▼人群定位分析,analysis of consumers

同时店内的小摆设也和整个空间的气质相符,让消费者从每一个细枝末节都感受到新中源的品牌力量,以及他们对完美产品孜孜不倦的追求。

At the same time, these selected small appliances also match the whole atmosphere of the space. From each detail of those products, consumers can feel the power of the brand, and their tireless pursuit of perfection.

▼摆件设计,appliances design

为了让店员可以更好的了解整个空间的设计和导购流程,我们为新中源郑州未来店设计了一本门店介绍手册。手册中详细的介绍了设计概念以及每一个功能节点和产品的细节。

In order to allow the clerks to understand the design of the entire space and shopping guide process, we also design a store introduction manual for Xinzhongyuan Zhengzhou future store. This manual includes all the design concept and the details of each functional node and furniture.

▼门店介绍手册,guide book

图解
1 .旋转产品的排列方向。
2.变换产品间距与产品的比例。
3.根据产品的颜色和肌理重组产品。
Diagram:
1. Rotate the direction of products.
2. Change the interval and proportion of the products.
3. Rearrange the position by the color and the texture of products.

▼平面图,plan

More: Update Studio(zhouyou@updatestudio.cn)更多关于他们:Update Studio on gooood

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