White.ZS Lab, Guangzhou, China by DOMANI

Conceptual white and white in technique

Project Specs


非常感谢 东仓建设 予gooood分享以下内容。更多关于他们:DOMANI on gooood.
Appreciations towards DOMANI for providing the following description:


白 – 观念性的白
White, conceptual white


White in the East has always been a concept. From the techniques of line drawing in Chinese painting to the intention of leaving blank with ink splashing, until the status change to conceptual “emptiness” from “white” by means of religion, can be a milestone upgrading of collective thinking. Modern western architecture also uses “white”, but the western white is a logical strategy to lighten or give up, which is simple and “straightforward” with less concept. “White”, was born in the East.

▼视频,video ©东仓建设|余霖


Review the preach of “white” in Zhuangzi’s The World of Human(Ren Jian Shi):the emptiness and cleanness make a room well-ventilated while the peaceful heart brings wellbeing. At that time, “white” still had some substantial content on the brink of nihilism, such as silence or the meaning of useless. It’s also the wisdom of ignorance. The interpretation of “white” by Zhuangzi’s is actually a functional appeal. He tried to use “white” to explain a kind of flexible relationship. “White” is his way of life.

▼项目的白色外观,external view of the project in white color ©吴鉴泉


Therefore, we take this kind of “white” and put it in a fixed environment to frame a building. It is not to show, in essence, the extreme simplicity of popular modernism design (but it does not refuse or care either). What it expresses is calm. No matter the role settling of a small building in a narrow street, or the expression of a new brand in its beginning, the sense of calm and openness are all the decisions at the beginning of thinking and drafting. This kind of decision is greater than and controls all forms of the whole scheme afterward. What we are talking about is a kind of “white” in the creative process which is divorced from the formal logic. Therefore, it develops “meaning” and then forms “environment” with techniques.

▼设计分析,design analysis ©东仓建设


ZS is a new brand focusing on the pure white (black-grey) T-shirt and sweater category. At the product technology level, it was deep plough in fabric technology, pattern, sewing, and closing. This logic of product is of deep architecture, which naturally becomes our principle in the architectural space construction techniques of the project. In the design background of the above concepts, our technology focuses on pure rational physical construction such as rationalization of material organization and setting, function construction, optimization of spatial dynamic line, closure of materials and structure, passive energy conservation of buildings, etc. While the architecture and interior space release the clear rational tension because of the expressed desire in the form of relief. At the same time, we are talking about “white” in technique.

▼新旧结合的建筑外观,external view of the project, combining the old and the new ©吴鉴泉

▼可供游客休息的室外台阶,outdoor steps providing space for people to rest ©吴鉴泉

▼立面细部,facade details ©吴鉴泉


新 – 并无新事,但意外的有趣
New, nothing new, but surprisingly interesting

店铺能不能做为办公室?设计师能不能直面市场扮演销售角色?办公模块能不能有效结合产品展示形成开放式参观动线?创新型公司组织结构能不能极度扁平化?产品销售普遍的功利感在另一种成本逻辑里能不能被松弛或消匿?研发行为本身能不能构成销售内容?事实上商业创意的最远的边界不是成本不是运营而是法规。我们已经没有真正的新鲜事物了,但在合理的逻辑闭环与法规范围里,不同行为的交织组合将带来意外的体验的有趣和空间形式的有趣。我们常常称之为:新型业态。网络时代的线下,‘店铺’这个传统词语还足够承载表现‘商业’这件人性丰盈的事情吗?不叫Studio或Shop,这里是ZS Lab.白。

Can a store be an office? Can designers face the market and play the role of sales? Can the office module effectively combine with the product display to form an open tour line? Can the organizational structure of innovative companies be extremely flat? Can the utilitarian sense of product sales be relaxed or eliminated in another cost logic? Can R&D itself constitute the content of selling? In fact, the furthest boundary of business creation is not the cost or the operation, but regulation. There is really nothing new things we have today, but in a reasonable logical closed-loop and regulatory scope, the interwoven combination of different behaviors will bring unexpected experience and spatial form of great interest. We often call it: new formats. As to the offline sales in the Internet age, can the words like SHOP or STUDIO be explicit enough to unveil the business activities, those communications filled with human nature? Not Studio or shop, we stand here as ZS Lab.WHITE.

▼店铺入口,entrance ©吴鉴泉

▼入口细部,entrance details ©吴鉴泉


建筑 – 从立项沟通起就需要建立的‘诚实’
Architecture, the honesty needed since the agreement reached

一反常态的我们使用最传统的涂料建材系统,肌理漆和乳胶漆构成完整的空间表皮。细部在骨不在皮。项目初始,甲乙方沟通见底,可控投资额摊牌,回报期待值细致校齐,概念快速建立共识,落地难度与风险共克。立项,创作至施工过程中双向的信任与诚实导向的是建筑的物性的诚实以及空间气质的诚实。以上,著名的AA建筑校训说:design with beauty, build in truth.更著名的希腊哲学则概论:美与真一体多面。两句话一样,很松弛。很白。

We prefer the most traditional building coating materials, as an unexpected choice, by applying texture coating and latex paint to form a complete space surface. We believe that the bones decide the detail, not the skin. Ever since the beginning of the project, Party A and Party B would start the journey together: communicate with each other thoroughly to reach the bottom, offer the amount of controllable investment, carefully adjust the expected rate of return, rapidly reach the consensus on concepts, and promise to stand shoulder by shoulder in facing with the landing difficulties and risks. The mutual trust and honesty showed during the process could guarantee the truthful demonstration of the building quality, as well as its style. “Design with beauty, build in truth.”, AA School of Architecture’s motto resonates with the above concept. So does the Greek philosophy, as “Beauty is truth, truth is beauty.” Both sentences sound simple in nature, and honest like white color.

▼一层空间概览,白色空间,overall view of the first floor in white tone ©吴鉴泉

▼展架和空间细部,display fixtures and space details ©吴鉴泉


网红 – 对待潮流的正确姿态
Internet celebrity, a pose to the trend


As a result of faithful reflection of the design concepts of ease and inclusiveness, the project site has soon become an internet-famous site in Guangzhou after the completion of works. When searching the keywords of “TIT” on a famous lifestyle community platform, your eyes would be flooded by those short videos and articles published by trend leaders and shop visitors with cameras; not to speak of the key words like “TIT white building”, “Guangzhou Aranya”, and so on. Even when we planned to film the completion of the project, we could not help but feel “disturbed” to avoid the selfies of those shining vloggers and bloggers.

▼二层空间,上方为混凝土屋顶,second floor space with concrete roof above ©吴鉴泉


But, in the design circle, internet celebrity is a neutral existence. It is a complex and ambiguous context, just like a writer’s judgment, “Real literature refuses the title as a best-seller.” What he means is that the attraction of huge followings reveals its superficial contents. Sadly, it exists obvious logical error. The phenomenon of huge followings could only deduce that the consensus has been achieved in a very short period, not the depth of the content (no need to list examples here). So, if we take it in words like: real design refuses web celebrity, the implied word of superior sense should be — not care. In this way, when changed into “Real literature never cares the title as a best-seller.”, “Real design never cares about web celebrity.”, it does look much better.

▼梁和树木在空间中形成丰富的光影,rich light and shadows created by the beams and trees ©吴鉴泉

▼空间与自然,space and nature ©吴鉴泉

▼室外走廊,outdoor corridor ©吴鉴泉


There always exists human nature in trending phenomena, forming a trackable undercurrent form the bottom. It needs some skills to trace and summarize the general rules in it, the same to those Internet celebrities, let alone those riding the tides. We should neither be driven by trends, nor the context. This is our attitude, pure as white.

▼夜景,night view ©吴鉴泉

▼轴测图,axonometric ©东仓建设

▼立面图,elevations ©东仓建设

项目名称:白·ZS Lab
装置陈列:A&V 桉和韦森

Name: White·ZS Lab
Location: Guangzhou,China
Area: 1100㎡
Client: ZS Lab
Date: 2020.07
Architectural Design: DOMANI|Ann Yu
Landscape Design: DOMANI|Ann Yu
Interior Design: DOMANI|Ann Yu
Installation: A&V
Cooperative Design: DOMANI|Sue Wang
Media Management: DOMANI|Coco Lee
Photographer: Vincent Wu
Construction: Duanzhen Design

More:东仓建设。更多关于他们:DOMANI on gooood.

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