TUESDAY AOYAMA, China by MADA s.p.a.m.

An anti-gravity suspended gold box is formed to divide the space into several different elevation area

Project Specs

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非常感谢 马达思班 予gooood分享以下内容。更多关于他们:MADA s.p.a.m. on gooood
Appreciation towards  MADA s.p.a.m.  for providing the following description:

TUESDAY AOYAMA成立于东京青山,2018年在西安开设了国内首家实体店,位于西安曲江区核心地段南湖旁的W Five Park,与W酒店同属万众国际。它是一个多领域营业业态融合再创新的复合店,经营内容包含了法式甜点、高端定制花艺及以鸡尾酒为主的酒水。虽然业态多样,但是我们希望最终可以呈现出一个干净纯粹的状态,固然需要摒弃部分展示内容,更为重要的是希望通过空间的氛围或者尺度等细节手法来改变空间内消费者的心理及行为,使其达到某种程度的放松和开放等心理变化。

TUESDAY AOYAMA is established in Aoyama, Tokyo. In 2018, it opened its first physical store in Xi'an. It is located in W Five Park, beside the South Lake in the Qujiang District, and belongs to Wanzhong International. It is a multi-disciplinary business complex that combines innovation, with French desserts, high-end custom flowers and cocktail-based drinks. Although there are various formats, we hope that we can finally present a clean and pure state. Of course, we need to abandon some of the displayed content. More importantly, we hope to change the psychology and behavior of consumers in the space through the details of the atmosphere or scale. Make it to some degree of psychological change such as relaxation and openness.

▼室内概览,interior view

现场空间是可以满足设计夹层的高度,顶面为两个落差1.3米的标高,在满足所有空间尺度合理的前提下我们一反常态的选择了在较低的一边设计了夹层,目的是希望空间的层次有足够的反差,达到视觉上的冲击以及不同空间尺度下的不同体验,最终呈现出一个反重力悬浮的金色盒子使空间分为了几个不同标高的区域。

The on-site space is the height of the design interlayer, and the top surface is two elevations of 1.3 meters. Under the premise that all spatial scales are reasonable, we have chosen the interlayer on the lower side for the purpose of locating the space. There is enough contrast to achieve visual impact and different experience at different spatial scales. Finally, an anti-gravity suspended gold box is formed to divide the space into several different elevation area.

▼设计分析,design analysis

过建筑回廊进入室内中空区后,可明显直观的感受到室内中空的高挑感,其次是夹层金色盒子带来的视觉冲击,夹层底面的镜面材质减弱了该区域的压迫感同时通过视觉上的错觉增强了空间的虚幻感,以及空间多处在墙体形成上打破了实体阴角概念,也形成多空间之间的灵动性,这样的空间丰富且虚幻的感受正是我们所希望带给每一位消费者的体验。

▼内部空间轴测,axonometric drawing

After entering the indoor hollow area through the building corridor, it is obvious. Intuitively feel the high hollowness of the interior, followed by the bottom of the interlayer weakens the oppression of the area and enhances the illusion of space and the space through visual illusion. The concept of solid corners is broken in the formation of the wall, and the agility between multiple space is formed. Such a rich and illusory feeling is the experience we hope to bring to every consumer.

▼大厅座位区域,lobby seating area

▼镜面材质增强了空间的虚幻感,mirror material enhances the illusion of space

在楼梯位置考虑上也将其隐藏在吧台背后,并无将其设计为开放姿态,但通过明显的材质反差也使其形成了含蓄且高调的独特气质存在于空间中。

In the position of the stairs, it is also hidden behind the bar, and it is not designed to be open, but the obvious material contrast also makes it a subtle and high-profile unique temperament exists in the space.

▼吧台背后的楼梯,stairs behind the bar

▼设计细节,design detail

▼洗手间,restroom

▼平面图,plan

项目名称:TUESDAY AOYAMA
甲 方:西安亚瑟吉恩艺术文化传播有限公司
设 计 方:马达思班(MADA s.p.a.m.)室内班
公司网站:http://www.madaspam.com
联系邮箱:jingjinpeng@madaspam.com
完成年份:2018年7月
主创设计:景金鹏
设计团队:杨勃、殷昊、夏满、关娟
项目地址:中国·西安
建筑面积:316平米
摄影版权:吴永长、王昱飞
材料/品牌:石材、黄铜、B&O音箱、Dyson龙头、AXENT洁具

More:  马达思班  更多关于他们:MADA s.p.a.m. on gooood

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