The Cultural Innovation Store in the Jiangning Imperial Silk Manufacturing Museum, China by FANAF

A leisurely space as the final destination of a gallery

Project Specs


来自 反几 对gooood的分享。更多关于他们:FANAF on gooood.
Appreciation towards FANAF for providing the following description:


In 2015, the Jiangsu Soho International Group Corporation, one of China’s most renowned silk export companies, began a collaboration with the Nanjing Museum Administration. This project became known as the Cultural Innovation Store. The store has now been completed and showcases a variety of silk artefacts on display as part of the Da Guan Yuan, providing a leisurely space for visitors to enjoy. The area is situated in the west wing on the ground floor of the Jiangning Imperial Silk Manufacturing Museum, located at the intersection of Taiping South Road and Changjiang Road in Nanjing.

▼建筑外观,exterior view

博物馆一层西侧原文创商店,整个陈列空间设计简单,缺乏迎合展览主题的动线展示空间; 没有多视角,多方式和参观者可以体验的展示空间。同时,作为整个博物馆的最后一站,没有休憩区域,参观者没有停留和休憩的地方。

The museum’s west wing was previously occupied by an arts and crafts retailer. It lacked a distinctive key feature to attract and retain visitors. In addition, the space contained inadequate resources and information about the store to encourage further interaction with the museum. Despite it being the final destination of the gallery exhibit, it did not provide a common area for people to sit and reflect over a cup of coffee. Due to these reasons, the space was not utilised to its full potential.

▼改造前室内场景,original interior


One of FANAF’s greatest challenges was to create an integrated part of the Jiangning Imperial Silk Manufacturing Museum while still retaining its own individuality. FANAF chose timber to reflect the atmosphere of the rest of the museum. Inspired by the organic manufacturing process of silk weaving, FANAF proposed this concept of gentle overlapping and repetition, which came to be known as ‘superimposition and superposition’.

▼大厅门廊,porch in the lobby

▼展示空间,exhibition area


▼玻璃展柜,glazed showcase

The project called for a space that would allow the facilitation of three key functions, in the form of a relaxing common area, an attractive exhibition space, and a state-of-the-art retail destination. To implement this vision, FANAF proposed a concept consisting of two contrasting design themes. The first theme features an all black-and-white palette to accommodate the exhibition’s surroundings. This monochromatic concept is exhibited through the displaying of ornate garments on metal coat hangers and display counters. Traditional ink illustrations of the twelve beautiful women from the Great Classical Novel, ‘Dream of the Red Chamber’, line the walls on white scrolls. The second theme employs timber for a natural and timeless design aesthetic. The timber is layered through the common areas of the space, with the ceiling, floorboards and display shelves all lined with the same textiles. The Cultural Innovation Store’s captivating elements will assist in guiding people through a journey of vivid artworks, generating interest and people flow. The quality materials used and simple yet delicately designed décor will enhance the visitor and customer experience and allow the appreciation of art in a welcoming, advanced modern space.

▼木材组合方式延续了博物馆的内部空间,the atmosphere of the rest of the museum was reflected by combined timber elements

▼外围空间以黑、白色调为主,exhibition’s surroundings with all black-and-white palette

▼展柜细部,detailed view

▼重复与叠加,体现出丝绸织造的本质,‘superimposition and superposition’ of Silk Manufacturing implied in the furniture



▼平面透视图,plan perspective

▼剖面透视图,sectional perspective


项目名称: 南京江宁织造博物馆文创商店
设计单位: 反几建筑设计
Lead Architects: 金鑫
Project location: 中国,南京江宁织造博物馆,118.7942088,17z/data=!4m5!3m4!1s0x35b58ced96706593:0xdee7f76bc57fe892!8m2!3d32.04206!4d118.793726
竣工时间: 2017
总建筑面积: 300 平方米
Photographer: 金啸文
Other participants
项目团队: 金鑫、张宁、万军杰、陶帅、王丽婕、金蕾、高璐
Videos (youtube or vimeo links):
Project name: the Cultural Innovation Store in the Jiangning Imperial Silk Manufacturing Museum
Architect’ Firm: FANAF
Lead Architects: Jin Xin
Project location: Jiangning Imperial Silk Manufacturing Museum, Nanjing, China,118.7942088,17z/data=!4m5!3m4!1s0x35b58ced96706593:0xdee7f76bc57fe892!8m2!3d32.04206!4d118.793726
Completion Year: 2017
Gross Built Area (square meters or square foot): 300 sqm
Photographer: Jin Xiaowen
Other participants
Project Team:Jin Xin, Zhang Ning,Wan Junjie, Tao Shuai, Wang Lijie, Jin Lei, Gao Lu
Videos (youtube or vimeo links):

Brands / Products
上海灿达RTC / 高弹性聚氨酯地坪
深圳SIMON(西蒙) / 灰泥
上海露月/ 3mm白橡木饰面
RTC / Elastic Polyurethane Coatings
SIMON / Stucco
LY / 3mm whiteoak

More: 反几。更多关于他们:FANAF on gooood.

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