From the future archaeological perspective for human civilization, stories about the reconstruction and rebirth of industrial remains are narrated.
▼门店外观，exterior view ©黄早慧
Ocean is of special significance for human civilization. In most historic narratives, ocean is not only the starting point of new worlds, but the origin of all lives; it carries the initiative for expanding boundaries and exploring the unknown, and sows into human DNAs the seed for tracing to source. The store selected in the present project is located in the newly completed K11 MUSEA. The huge business complex containing K11 MUSEA sits in Tsim Sha Tsui and is adjacent to the Victoria Habour, with Central standing on the other bank. The view of the prosperous metropolis well known across the globe for the past century has been interacting with the primitive but perpetual force from the sea.
▼建于货仓码头旧址的K11 MUSEA，其名称意为A MUSE BY THE SEA，即“海边的缪斯”。
K11 MUSEA, built on the site of an old wharf, gets its name from A MUSE BY THE SEA.
Digital technology will embrace its climax and the proud works from industrial age become relics. At that time, the coastline before us might again be a starting point of the journey to trace the evolution of our civilization. What will human beings see when they finally come back to their initial womb of all lives after the long journey? Will life still exist in the remains of industrial age?
K11 MUSEA is situated on the site of old Taikoo Wharf, one of the main cargo wharfs in Hong Kong in the 1910s. With the first floor underground below the sea level, its industrial style decoration allows visitors to have a unique visual experience that the entire floor is a relic of the submarine industry.
▼负一层空间位于海平面以下，the first floor of the store is set below the sea level ©黄早慧
Aspiration from a recycle facility: Possibilities and life hidden in wastes
The project started with the designer team’s visit to a large recycle facility. In the visit, classified and stacked waste materials as well as machine oil marks seen everywhere revealed a sense of loose rhythm and order. This made the facility look like a natural ecosystem, from which, the “industrial relic” roughly imagined by our designers became increasingly clear.
All materials are dismantled, crushed and compressed into other shapes. In this recycle process, everything, regardless of metals, plastics or paper, gradually loses its original shape
How many parts will a scrap vehicle be dismantled in a recycle facility? How would these materials present themselves should a future world exist in which industrial remains are everywhere? What possibilities will they experience in the context of experimental contemporary design? With a strong curiosity, we started our design and experiment.
Discarded materials taken back to the facility are either changed into certain shapes or put into resin to generate artificial amber.
The experience of constructing a space by focusing on installations:
Stories about the reconstruction and rebirth of industrial remains are narrated
From experimental use of materials to the design of store space, everything happened without extra effort. By using the installation approach, designers have achieved the expression in a more artistic and more emotional manner.
Rolled out around installations, the space looks like an archaeological dig site. What will human beings of the future discover here?
For the purpose of intensely touching and leaving strong memories to visitors, designers have created scenes around installations in the space of merely more than 100 square meters.
▼空间概览，interior overview ©黄早慧
Life in ruins has the oceanic organism-like morphology and distinctive structure
Through the translucent PMMA cover that forms the head of this oceanic organism-like life, people can see its “drive”, a scrap engine ever installed in a vehicle manufactured by China National Heavy Duty Truck Group. Materials we have taken back from the recycle facility include not only scrap parts but also a great number of offcuts, which, although brand new, cannot be reused for industrial production.
▼装置细部，installation details ©黄早慧
Discarded aluminum sheets and strips were placed in certain containers into which resin was then infused, the result of which appears to be artificial amber originated from this changeful era, with the material stored inside being the fossil of time. The same approach was also applied to the making of visual merchandising which echoes the installations.
▼陈列道具，display elements ©黄早慧
▼弧形展示空间，the curved shape of the space ©黄早慧
The experience of site selection for the project and the visit to the material recycle facility feel like two different tracks which eventually meet at their common destination thanks to the delighting and surprising fate. For the purpose of seeking and harmonizing the future life space and the universal value of environmental sustainability, the design process began with the thinking of ocean and civilization and use of experimental material and ultimately constructed the business space that perfectly conveys core values of the brand.
▼沙发区，sofa area ©黄早慧
▼展示空间细部，display area detailed view ©黄早慧
▼试衣间，fitting room ©黄早慧