Visioned as a place for people, life and new age commerce，the design of the World Financial Center creates a vibrant and meaningful contribution to the public realm and urban fabric of Qingdao. Located at the heart of the new CBD of Qingdao, Laoshan District the design was conceptualized by the idea of light, a beacon within the city, a place for people to come together, engage and interact with each other and the environment. The site is located in a prime position and enjoys a mature context of culture, connection and infrastructure, with the key city destinations such as the city exhibition Centre, theater, museum, sports Centre in close proximity, while being only 900 m from the famous Qingdao promenade and coastline. As a landmark development for NSincere in the city, the project is set to become the heart of new generation financial commerce in the city. The overall development integrates: high end corporate headquarters, class A office environments, shopping destinations with a diverse mix of brand and food and beverage outlets, ocean view serviced apartments and next generation co-working spaces. Inspired changing qualities of light and as a beacon within this new financial heart of Qingdao. The play and extraction of light and its varying characters allows each space and experience to be defined with a unique quality, character and identity.
“reflective of the differing characters and emotions of light, and its many forms, we looked to created series of interconnected social spaces and experiences that add depth and quality to this a vibrant city destination. The landscape responds to the needs of the diverse mix of user demographic, providing for larger groups for gathering, celebration and to more intimate and human scale places for people to relax on a lunch break.
——Stephen Buckle，Studio Director of ASPECT Studios.
▼项目位于青岛市黄金地段，located at the heart of the new CBD of Qingdao, Laoshan District
4D’s – Diverse Demographic Driven Design | 四维立体多元化需求的设计导向
At the start of the design process we knew that for this project to be a success, we needed to start with people, people energy, vitality and life to an urban space. Therefore it was essential for us to understand the deep complexity of the end user group demographic. Our findings revealed the complexity that is the heart of a mixed-use project. The project that will play host to wide and diverse range of people, ages, groups, capabilities, cultures and characters. We found that this intense and diverse mix of Qingdao society will be engaging with the landscape in a range of different way and at different times of day, week, month and year. From corporate executives arriving for high level meetings to young friends meeting for a bite to eat, financial startup company workers rushing to meet a deadline to large crowds celebrating seasonal events, and young families enjoying precious time together to the weekend to an office worker that just needs a break from the computer and a moment to themselves.
This process provided a mass, data and considerations that we overlaid and analyzed, we distilled this down to a collection of tangible principles that related to Social, Community and Corporate. Under each of these umbrellas (systems) we were able to start to map user experience, create a series networks and spatial hierarches each looking at frequency and timing of user numbers peaks and dips to help inform scale of space and user group typologies to inform programme, experience and composition. We appreciated that it was important while we created ‘designed’ considered future flexibility, so the project can adapt over time and for the natural diversity of life to play out. As such we developed a host of ways in which we can develop programmed and non-programmed space that allowed for tailored and natural user engagement with each other and the landscape environment.
光舞广场 | Light Plazas
▼主入口广场鸟瞰，aerial view of the plaza
▼光棱概念赋予场地强烈的视觉辨识度，the light prism concept provides a strong visual identity to the space
The overall resulting framework was formulated and crafted by overlaying of our Social, Community and Corporate networks and experiences, with a lighting inspired experience, resulting in a unified and recognizable design brand and identity, a sequence of unique and characteristic spaces that encourage social interaction. Inspired by the dynamic and infinite form of a Light Prism. Two primary spaces bookend the project along Qinling Road. They play an important role as the initial address and connection to the surrounding context, it was essential that this area was considered to create a strong visual identity from the office towers, surrounding urban context and pedestrian level as point of identity and a place for the community to come together on mass. The flexibility of the space allows for the community come together as one for events and celebrations that are curated and programmed by the projects event and entertainment team, different times of the year. The light prism concept provides a strong visual identity to the space and allows us at a human scale to visually connect and guide people in from the surrounding streetscape, drawing them into the heart of the project. As a place requiring infinite flexibility, we needed to consider that all elements in this space are to allow for adaptability, flexibility and a range of community scale of events, activities, celebrations, gatherings and promotions to take place, as such all elements and components are integrated into the ground plain. Each arrival space is home to interactive water installation which provides a dancing display of water and light at the heart of the space strengthening the intuitive way finding while providing children with a fun and entertaining way to cool down in the summer heat. At night the water display takes on a more dynamic form with integrated lighting display synchronized with the foundations.
▼一处场地入口都有互动音乐喷泉装置，each arrival space is home to interactive water installation
▼当夜幕降临，喷泉、音乐和灯光的共舞，at night the water display takes on a more dynamic form with integrated lighting display synchronized with the foundations
Art Street |艺术街区
景观艺术装置由UAP公司策划，邀请到世界知名艺术家Lindy Lee精心打造了两件鼓舞人心的艺术装置 ——《星向 – 星尘之茧》 NAVIGATING THE STARS| COCOONSOF STARDUST，两件艺术作品均为不锈钢材质，手工浇筑抛光，且散布有无数手工定位的不规则透光小孔。不锈钢镜面既能够将周边环境反射出来，又能透过小孔与环境相融合，创造出多样的视觉体验。到了夜晚，装置在夜幕笼罩下呈现出另一幅精彩绝伦的效果，内部光束透过星孔在夜空下闪着微光，同时光影在地面悦动起舞。《星向 – 星尘之茧》高达8.5米，是Lindy目前创作的系列作品中体量最大的一件，屹立在秦岭路和苗岭路路口成为了新的地标。
“行星和天空自古以来就被水手和旅行者当作导航工具，《星向-星尘之茧》正是借鉴了这个意义。这些穿透的星孔成为了指引我们前行或者回家的诗意符号——在星空的指引下，我们永不会迷失。由数千个代表宇宙行星的小孔组成的灯塔，能够给人们指引，带来探险旅行的兴奋感以及归家的愉悦” ——Lindy Lee
▼广场概览，overview of the plaza
The bespoke artwork within the landscape was carefully curated by UAP whom help to select and introduce world renowned artist Lindy Lee to the project. An artist with a deep-rooted passion for expressing a single moment in time, Lindy undertook the commission for two inspiring artistic installations. The project is proud to be the setting for both, NAVIGATING THE STARS and COCOONS OF STARDUST. Each piece hand forged in liquid polished stainless steel, with a near infinite number of hand positioned perforations of light. The surface quality both reflects and absorbs its surrounding environment, creating an experience that is ever changing. At night the works take on a whole new character intensified by the vibrant nighttime atmosphere of the surrounding area, a singular inner light shines from within, and each perforation glows almost spiritually making the entire piece shimmer and glow in the night sky while casting a dance of shadows across the surrounding landscape surfaces. Navigating the stars is the largest piece in from Lindy’s current collection, and stands at an amazing 8.5m in height, as iconic beacon and point of identity on the corner of Qin Ling Road and Miao Ling Road.
Navigating the stars, draws on ancient ways in which the stars and the heavens have been used as navigational tools by sailors and wayfarers from time immemorial. The star perforations become poetically symbolic of journeying forward as, well as journeying home. Under the comforting blanket of stars overhead one can never be lost. Navigating the stars is a beacon made of thousands of constellations, giving a sense of guidance, the excitement of travel and the pleasures of returning home” –Lindy Lee
▼艺术装置 ——《星向 – 星尘之茧》，installation NAVIGATING THE STARS
▼高达8.5米，8.5m in height
都市社交舞台 – 秦岭路商业街 | Urban Social Catwalk – Qin Ling Rd linear retail frontage
▼梯级景观鸟瞰，aerial view of the terraced planter
Inspired by the movement and tonal of the northern lights, we wanted this space to respond both to the urban context and scale as well as human scale while also strengthening a unified linear promenade and journey and a rhythm of spaces that connect to the architecture. Both eastern and Western frontages are heavily constrained by emergency vehicular requirements and levels changes that segregate the ground floor entry points from the surrounding streetscape making it challenge to create the important visual and physical connections into the inner community street. Dealing with levels changes of over two meters, we knew what we didn’t ‘is an abrupt transition of steps, as this would result in an uninviting almost defensive edge to the project. We developed the principle to pull apart the transition in layers, allowing us to create a more inviting sequence, permeable edge and the opportunity for people to engage with the landscape in different way. Within the layers we created smaller more intimate scale social spaces, these pockets are nestled within the planted layers allow people to socialize and take a break while sit within the planting. The layered rhythm and movement of planted terraces breaks down the repetitive monotony of the streetscape environment, creating and green skirt to the entire project. The movement and zoning of the upper layer is carefully considered to create a rhythm along the length, pockets of social space for communication, art installations and the interaction of inside / outside function support the F&B culture along this linear urban cat-walk. A series of active social edges and bespoke social seating elements we developed along the entire promenade. We left deliberate openings within the low human scale layers of planting to allow for open and direct views to the F&B promenade.
▼商业街，linear retail frontage
▼用多层次梯级过渡的方式打破边界感，developed the principle to pull apart the transition in layers
▼被分割开的层次中形成了掩映在植被中间、更加私密和放松的社交空间单元，within the layers we created smaller more intimate scale social spaces
沿着台阶最上层的走道，放置着艺术家Lindy Lee的另一组艺术装置《Cocoons of light》，为外部线性餐饮长廊和内部社区步道之间起到了视觉连接的作用。
“行星由星辰构成，而星辰是永恒的、无限的。从科学且富有诗意的角度来看，人类是由恒星原子组成的。 在星茧中被庇护着并孕育成为夜空，与浩瀚无垠的宇宙密切相连。”——Lindy Lee
▼另一组艺术装置鸟瞰，aerial view of the installation
At the midway long along the upper catwalk is sculptural installation “Cocoons of light” by Lindy Lee, they are positioned to identify and create visual connection between the outer linear F&B Promenade and inner community walk.
“Stardust is the material that stars are made from. It has a mysterious aura – it is timeless and yet it contains all time. From both a scientiﬁc and poetic point of view, it is said that human beings are made from the atoms of stars. To be cocooned in stardust is to be sheltered and nurtured be the night sky and be intimately connected to the unfathomable vastness of cosmos” –Lindy Lee
▼艺术家Lindy Lee的另一组艺术装置《Cocoons of light》，sculptural installation “Cocoons of light” by Lindy Lee
商业内街|Inner retail street
We defined the inner community walk with a character of light that was softer character, more playful and dancing. A sequence of nodes that are connected by a series dancing lines Connecting each space as one singular rhythm and journey along the length of inner community walk and provide a foundation for a diverse range of community, entertainment and vibrant retail activates to take place. Bespoke granite topped benches with perforated lighting displays elegantly rise from the paving to creating places for people to rest and to define the edge of each commercial node.
▼商业内街，inner retail street
▼一系列舞动的线条将各个空间节点贯穿起来，a sequence of nodes that are connected by a series dancing lines
Southern Office entry, the intention of this space was to create a clean, modern corporate arrival space, one that integrated with the overall project while setting the tone for the different functional requirements and users. Permeability and ease of access was an important factor of the client’s requirements. Whilst dealing with the level change, we create the opportunity to open us the transition into two long terraces, that created a separation between pedestrian and vehicular movement. The paving design to a more uniformed and controlled character announces the sense of arrival to a different area, one that speak to the position of the project as the World Finical Center and heart of new age commerce. The planting design was developed based on planting that is robust and proven to be successful in the intense and challenging changing climate of Qingdao. As such the developed a scheme that utilizes monoculture planting in compositions that reinforce and strengthen the pulling apart of the level’s transitions, creating interest upon arrival and rhythm along the frontage, that easily maintained by the maintenance and operations team.
▼南面的入口主要为企业办公提供一个简约现代的到达空间，southern Office entry, the intention of this space was to create a clean, modern corporate arrival space
With the design, we understood the importance of providing a diversity of social, functional formal and informal seating, to allow the diverse community demographic and to utilize and engage within each space much as possible. As such we took the opportunity to define each space with a suite of social seating initiatives, this included the steps, terraces, plinths and planting terraces to the sweeping inner street benches that rise from the ground. The brand of the project was subtly incorporated into the bespoke seating elements.
▼座位设计，seating ©Stephen Buckle ASPECT Studios
▼台阶细部，details ©Stephen Buckle ASPECT Studios
项目名称：南信青岛环球金融中心 ( WFC NSincere Qingdao Development )
项目设计总监 : Stephen Buckle 贝龙
设计团队： 马晓宾, 肖琳, Cameron Archie
Project: World Financial Center, Qingdao
Typology: Mixed Use – Office and Commercial
Location: Qingdao, PRC
Landscape Architecture：ASPECT Studios
Landscape Design Director: Stephen Buckle
Landscape Design Team: Max Ma, Lin Xiao, Cameron Archie
Architecture Design: Tianhua Design
Photography credits: EXIST-ARCH, LIJAY, Stephen Buckle
Size: 20,000 m2