Stand VIRG CASA 2019, China by PMT Partners

Deconstruction of CASA

Project Specs

Location:

非常感谢 加减智库(联系邮箱:plus-minus@vip.126.com)予gooood分享以下内容 。更多关于他们:PMT Partners on gooood
Appreciation towards PMT Partners (contact: plus-minus@vip.126.com) for providing the following description:

加减智库设计事务所受邀为VIRG CASA这一专注于设计的高端定制家居品牌,设计其在2019年建博会上的展位,展位占地约为200m2,包含展览、会议以及样板陈列等几大功能。CASA这个词来源于意大利语和西班牙语,翻译过来的含义大致是——家,房子的意思。家——是一个抽象化的概念,房子——是一个具象化的物质呈现。设计试图去把一个CASA的符号拆解成为两个简单有力的几何形体。一个像是屋顶,意象性的遮风避雨之地,一个精神性的敬畏之所;一个代表房间,具象性的功能使用空间,一个物质化的场景容器。

▼项目概览,overview

VIRG CASA, a high-end home furnishing brand that focuses on design, invited PMT Partners to design its trade fair stand at the 2019 China (Guangzhou) International Building Decoration Fair. The word CASA originates from Italian and Spanish, the meaning of which in Chinese is roughly home and house. Home is an abstract concept, while the house is a figurative material representation. The design attempts to disassemble the symbol of CASA into two simple but powerful geometric shapes. One is like a roof, an imagery shelter from the rain, a spiritual awe; another represents room, a figurative functional space, as well as a materialized scene container.

▼展厅外观,exterior view

抽象化的三角形展厅,空间内部极为对称,藏着神秘的仪式感,以及对美好生活的向往之情;天花上V字型的镜面和两边的斜墙形成了极为有趣的意象,使得空间得到深远的延伸,给人丰富的遐想。沿着轴线行进的过程场景依次展开,横向穿插的三排门洞使空间变得更有韵律,并且形成了前厅,中岛,后厅的三段式节奏。

▼屋的解构,deconstruction of CASA (GIF)

The interior of the abstract triangular exhibition hall is extremely symmetrical, where the mysterious sense of ritual and the yearning for a better life is hiden. The V-shaped mirror on the ceiling and the sloping walls on both sides form an extremely interesting image, which makes the space far-reaching and gives people abundant delusions. The process scenes along the axis are unfolded in sequence, and the three rows of door openings interspersed horizontally, making the space more rhythmic, and forming a three-stage rhythm, namely the front hall, the middle island, and the back hall.

▼抽象化的三角形展厅,abstract triangular exhibition hall

▼横向穿插的三排门洞使空间变得更有韵律,并且形成了前厅,中岛,后厅的三段式节奏,the three rows of door openings interspersed horizontally, making the space more rhythmic, and forming a three-stage rhythm, namely the front hall, the middle island, and the back hall

▼天花上V字型的镜面和两边的斜墙形成了极为有趣的意象,the V-shaped mirror on the ceiling and the sloping walls on both sides form an extremely interesting image

三角形的展厅主要是展示瓷砖的内容,在这里瓷砖不仅作为铺装材料而存在,同时成为了或是家具,或是装置,或是空间,又或是视频里面的食材。设计通过不同的组合和拼贴形式,展示了十多款不同系列的瓷砖。其中earth系列的深红色瓷砖作为整个空间主调的基础颜色,使这个暗喻着精神性的“家”,外表坚固冷峻,内里柔软温暖。

▼轴测分解图,axon diagram (GIF)

The triangular exhibition hall is mainly designed to display the tiles, where the tiles are not only used as paving materials, at the same time, it becomes either furniture, equipment, space, or the ingredients in the video. The design shows more than a dozen different series of tiles through multiple combinations and collages. Served as the basic color of the main tone of the space, deep red in those ceramic tiles of the earth series presents the metaphor of the spiritual “home”: the appearance is firm and cold, while what is inside is soft and warm.

▼瓷砖展示空间,tiles display space

▼设计通过不同的组合和拼贴形式,展示了十多款不同系列的瓷砖,the design shows more than a dozen different series of tiles through multiple combinations and collages

而方形的展厅主要展示全屋家具定制的内容,里面穿插着衣帽间,厨房,卧室等不同场景。两个展厅之间由三个门洞连通,就像是理想与现实,抽象与具象之间,虽有分隔也有相通。在展廊外部穿梭的人,视线透过暖红色的内部,发现到方形展厅里面的场景,使得空间充满着层次感和偶遇性。纯净的几何“景框”与生活化的场景叠加,产生一种让人进去一探究竟的欲望。

The square exhibition hall mainly displays the customized furniture of the whole house, which is interspersed with different scenes such as the cloakroom, kitchen and bedroom. The two exhibition halls are connected by three door opennings, separated but connected, just like ideals and reality, or the abstract and the figurative. Shuttling outside the exhibition, people can look through the warm red interior, find the scenes inside the square exhibition hall, which blesses the space with a sense of multiple layers and encounters. The pure geometric frame is superposed with the life secenes, creating a desire for people to go inside and find out.

▼样板展示区,showroom

整个展厅就像是一个大型的装置,里面包含着不同的暗喻:譬如三角形展厅的后部犹如一个抽象的饭厅,长条的显示屏放置在中央,好比是餐桌一般;屏中显示的视频内容把瓷砖比喻成设计师手中的食材,通过设计把这些“食材”变换着不同的“菜式”;而面向“餐桌”的梯椅则代表着仪式,暗喻着主人宴请各方的宾客前来品鉴。设计希望摆脱传统展厅的产品展示模式,并未过分的去强调产品本身的属性,而是把产品融入到把理想与现实两个部分的场景里面;让客人在抽象化的空间和氛围当中有更多对理想生活的思考,而在具象化的生活场景里面又可以静心感受其精致的产品品质。

▼从三角形的展厅望向方形展厅,view from the triangular exhibition hall to the square exhibition hall

The entire exhibition hall is like a large installation with different metaphors, for example, the rear part of the triangle ehibition hall is like an abstract dinning room where a long display screen placed in the centre is like a table. The video displayed on the screen compares the ceramic tiles as the ingredients in the designer’s hands, and transforms these ingredients to different dishes through designs; the chair facing the table represents the ceremony, implying that the host invites guests from all over the world to taste. This design hopes to get rid of the traditional display mode of product, not to over-emphasize the attributes of the product itself, but to integrate the product into the scene of the ideal and the reality, letting the guests have more thoughts about the ideal lives in the abstract space and atmosphere, and feel the exquisite quality of all product in the figurative life scenes.

▼展廊景框,frames on exhibition corridor

▼展厅中对饭厅的暗喻,the metaphor of dinning room

▼细部,details

▼为了保证项目的质量,提前进行异地的预搭建,to ensure the quality of the project, two halls were pre-built in other place in advance

▼平面图,floor plan

项目名称:VIRG CASA 2019展厅
设计公司:加减智库设计事务所
联系邮箱:plus-minus@vip.126.com
主持建筑师:胡彦,赵炜昊,曾喆
设计团队:周紫月,林冕仕
摄影:曾喆
业主单位:意大利琟锦家居有限公司
建筑面积:200 m2
建成时间:2019
Project Name: Stand VIRG CASA 2019
Deisgn Firm: PMT Partners Co., Ltd.
Contact E-mail:plus-minus@vip.126.com
Principal Architects: HU yan, ZHAO Weihao, ZENG zhe
Design Team: ZHOU Ziyue, LIN Mianshi
Photography: ZENG zhe
Client: VIRG CASA
Building Area: 200 m2
Completion Year: 2019

More: PMT Partners (联系邮箱 | contact: plus-minus@vip.126.com)       更多关于他们:PMT Partners on gooood

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