VIRG CASA, a high-end home furnishing brand that focuses on design, invited PMT Partners to design its trade fair stand at the 2019 China (Guangzhou) International Building Decoration Fair. The word CASA originates from Italian and Spanish, the meaning of which in Chinese is roughly home and house. Home is an abstract concept, while the house is a figurative material representation. The design attempts to disassemble the symbol of CASA into two simple but powerful geometric shapes. One is like a roof, an imagery shelter from the rain, a spiritual awe; another represents room, a figurative functional space, as well as a materialized scene container.
▼屋的解构，deconstruction of CASA (GIF)
The interior of the abstract triangular exhibition hall is extremely symmetrical, where the mysterious sense of ritual and the yearning for a better life is hiden. The V-shaped mirror on the ceiling and the sloping walls on both sides form an extremely interesting image, which makes the space far-reaching and gives people abundant delusions. The process scenes along the axis are unfolded in sequence, and the three rows of door openings interspersed horizontally, making the space more rhythmic, and forming a three-stage rhythm, namely the front hall, the middle island, and the back hall.
▼抽象化的三角形展厅，abstract triangular exhibition hall
▼横向穿插的三排门洞使空间变得更有韵律，并且形成了前厅，中岛，后厅的三段式节奏，the three rows of door openings interspersed horizontally, making the space more rhythmic, and forming a three-stage rhythm, namely the front hall, the middle island, and the back hall
▼天花上V字型的镜面和两边的斜墙形成了极为有趣的意象，the V-shaped mirror on the ceiling and the sloping walls on both sides form an extremely interesting image
▼轴测分解图，axon diagram （GIF）
The triangular exhibition hall is mainly designed to display the tiles, where the tiles are not only used as paving materials, at the same time, it becomes either furniture, equipment, space, or the ingredients in the video. The design shows more than a dozen different series of tiles through multiple combinations and collages. Served as the basic color of the main tone of the space, deep red in those ceramic tiles of the earth series presents the metaphor of the spiritual “home”: the appearance is firm and cold, while what is inside is soft and warm.
▼瓷砖展示空间，tiles display space
▼设计通过不同的组合和拼贴形式，展示了十多款不同系列的瓷砖，the design shows more than a dozen different series of tiles through multiple combinations and collages
The square exhibition hall mainly displays the customized furniture of the whole house, which is interspersed with different scenes such as the cloakroom, kitchen and bedroom. The two exhibition halls are connected by three door opennings, separated but connected, just like ideals and reality, or the abstract and the figurative. Shuttling outside the exhibition, people can look through the warm red interior, find the scenes inside the square exhibition hall, which blesses the space with a sense of multiple layers and encounters. The pure geometric frame is superposed with the life secenes, creating a desire for people to go inside and find out.
▼从三角形的展厅望向方形展厅，view from the triangular exhibition hall to the square exhibition hall
The entire exhibition hall is like a large installation with different metaphors, for example, the rear part of the triangle ehibition hall is like an abstract dinning room where a long display screen placed in the centre is like a table. The video displayed on the screen compares the ceramic tiles as the ingredients in the designer’s hands, and transforms these ingredients to different dishes through designs; the chair facing the table represents the ceremony, implying that the host invites guests from all over the world to taste. This design hopes to get rid of the traditional display mode of product, not to over-emphasize the attributes of the product itself, but to integrate the product into the scene of the ideal and the reality, letting the guests have more thoughts about the ideal lives in the abstract space and atmosphere, and feel the exquisite quality of all product in the figurative life scenes.
▼展廊景框，frames on exhibition corridor
▼展厅中对饭厅的暗喻，the metaphor of dinning room
▼为了保证项目的质量，提前进行异地的预搭建，to ensure the quality of the project, two halls were pre-built in other place in advance
项目名称：VIRG CASA 2019展厅
Project Name: Stand VIRG CASA 2019
Deisgn Firm: PMT Partners Co., Ltd.
Principal Architects: HU yan, ZHAO Weihao, ZENG zhe
Design Team: ZHOU Ziyue, LIN Mianshi
Photography: ZENG zhe
Client: VIRG CASA
Building Area: 200 m2
Completion Year: 2019