Showfields by LUKSTUDIO

An adaptive infrastructure to bring back the physical store experience

Project Specs


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Inside a 4-storey heritage brownstone in the popular NoHo neighborhood in New York City, Showfields launches its first location and brings upon a new platform for both brands and customers. The business model aims to streamline the process for online brands going offline and deliver a customer-centric experience: half “show” and half “fields”, that requires a more dynamic and adaptive retail environment.

▼建筑外观,exterior view

▼街道视角,view from the street

▼从落地窗望向首层空间,view to the interior through the glazed wall


Lukstudio was brought onboard to create a flexible infrastructure that adapts to different events and vendors.

▼体块生成示意,massing diagram

在一层,白色墙壁形成一个锯齿形画廊,沿途移步换景, 激起顾客的好奇心往前探索。白净的围墙在恰当的位置连接商铺,每个开口勾勒出里面缤纷各异的世界。

On the first floor, white walls form a zigzag gallery that reveals and conceals as one moves along the space, luring the curious minds to explore within. The white enclosure opens to different stores at strategic locations and frames these colourful worlds beyond.

▼首层画廊空间, gallery space on the first floor

▼画廊局部,partial view

▼围墙在恰当的位置连接商铺,the enclosure opens to different stores at strategic locations and frames these colourful worlds beyond


▼展示系统设计,display system

The wall partition not only serves as a visual buffer between different immersive stores, but also encases all the audiovisual equipment and wiring, avoiding unsightly clutter. The grid allows each brand to customize its shop easily by simply combining different kit-of-parts ranging from shelving, cabinet and panels that come in different sizes and materiality. The resulting interiors deliver a sense of serendipity with a modular order.

▼可定制的模块化店铺,modular retail space


The second floor shares the same layout as the first one, except the solid and grid walls are swapped, so the space feels more open at first glance. On the third floor that is dedicated to fashion, we opt for a parallel wall layout where aligned openings form a corridor and frame a spiral slide at the end. This floor could host catwalk shows where models slide away after walking down the aisle.

▼二层空间, second floor

▼三层走廊,corridor on the third floor

▼滑梯通道,the spiral slide



▼屋顶花园(效果图),roof garden (rendering)

The last floor is equipped with an open kitchen, a long dining table and a living area. Together with the roof garden, the homey loft provides many possibilities for private events.

The overall experience in Showfields is reminiscent of walking in a white village and discovering something new at every corner, may it be art exhibitions, interesting boutique shops or a festival event. In the era of new retail, a hybrid project like Showfields presents an opportunity to rethink our social experience in a physical store. In the era of new retail, a hybrid project like Showfields presents an opportunity to rethink our social experience in a physical store. A meaningful shopping experience is a lot more than picking something, pay and go; it should be an exchange of ideas with new people, a discovery of what’s out there and who we are. Therefore, the physical platform for a successful hybrid space should cater to different social activities where everyone can find a spot of interest.

▼一层平面图,first floor plan

▼二层平面图,second floor plan

▼三层平面图,third floor plan

▼四层平面图,fourth floor plan

设计团队:Alba Beroiz Blazquez,区智维,吴敏仪, Edoardo Nieri
当地建筑师:Marin Architects
照明供应及顾问:Expressive Lighting
设计期:2018.04 – 2018.11
施工期:2018.10 – 2019.03
施工方:Newgrange Construction Company, Inc
摄影:Ines Leong of L-INES Photo

Client: Showfields
Location: 11 Bond Street, New York, NY 10012
Net interior area: 1366㎡
Interior design: LUKSTUDIO
Scope: retail planning and interior design
Director: Christina Luk
Design team: Alba Beroiz Blazquez, Ray Ou, Munyee Ng & Edoardo Nieri
Local architect: Marin Architects
Lighting fixtures: Expressive Lighting
Design period: 2018.04 -2018.11
Construction period: 2018.10 – 2019.03
Construction: Newgrange Construction Company, Inc
Photography: Ines Leong of L-INES Photo

More: 芝作室 予gooood分享以下内容。更多关于他们:LUKSTUDIO on gooood

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