Pizza4p’s Emporium by SEMBA

Organic integration of plant and space, color and material

Project Specs


非常感谢 SEMBA 予gooood的分享以下内容。
Appreciation towards SEMBA for providing the following description:

Pizza 4P’s餐厅因其美味的披萨、亲切的员工、贴心的服务以及独特的店面设计而在越南境内外广受好评。与此同时,他们还拥有自己的奶酪生产线,与国内有机农场主合作生产新鲜蔬菜。如此健康透明的经营理念也是Pizza 4P’s长久以来饱受赞誉的原因之一。截至目前,餐厅被Monocle评选为“全球50间最佳餐厅”,获得了包括《纽约时报》和《BBC》在内的多家知名国际媒体的报道。

▼门店外观,Exterior view of the store ©Decon Photo Studio

The popularity of Pizza 4P ’s is not limited to Vietnam. Popular factors are the deliciousness of the pizza, the smile of the staff, the pleasantness of the response, and the design of the store. Another factor is the company’s reputation for its concept and ingredients, including its own production of cheese that had not been produced in Vietnam, and the use of fresh vegetables in partnership with domestic organic farmers. Currently, it is attracting a great deal of attention from various countries, including NY TIMES and BBC, as well as being selected as Monocle World’s 50 Best Restaurants.

▼项目概览,overview ©Decon Photo Studio

Pizza 4P’s的品牌理念是“让世界因和平而微笑”。一直以来,他们也似乎肩负着“传递惊喜,分享快乐”的使命。设计团队希望通过THE EMPORIUM新店的室内设计来传达这种理念。首先,他们将植物有效地整合到室内以尽可能消除空间的封闭感,从而创造一个开放且放松的环境。弯曲的门和分区隔间,可以让家庭和恋人在此尽享欢愉。这样的设计温暖、亲切、充满动感又令人兴奋。

▼植物被有效地整合到室内以尽可能消除空间的封闭感,The plants are effectively integrated into the interior to eliminate the sense of closure of the space as much as possible  ©Decon Photo Studio

▼餐厅开放且放松的环境,The restaurant is open and relaxing  ©Decon Photo Studio

The brand concept is Make the World Smile for Peace. To that end, they seem to have a mission of Delivering Wow, Sharing Happiness. I thought about what to do to express Pizza 4P‘s in the interior design of the new store of  THE EMPORIUM. First, planting was effectively incorporated. We considered removing the feeling of closure as much as possible and creating an open and relaxing environment. Next, we created curved gates and partitions. In order to make family and lovers have a happy time, I thought of a mild, friendly, dynamic and exciting design.

▼弯曲的门和分区隔间,可以让家庭和恋人在此尽享欢愉,Curved doors and partitioned compartments allow families and loved ones to enjoy themselves here  ©Decon Photo Studio


The material is mainly natural materials such as concrete, wood and terrazzo, and I tried to create an eco-friendly store. In addition, recycled glass is used for the Terrazzo aggregate, and a special board made of compressed waste material is used for the drink counter.

▼室内设计温暖、亲切、充满动感,The interior design is warm, friendly and dynamic  ©Decon Photo Studio

▼混凝土、木材和水磨石等天然材料被大量使用,Natural materials such as concrete, wood and terrazzo are widely used  ©Decon Photo Studio


▼靛蓝在项目中被当做重点色彩使用,Indigo was used as a key color in the project  ©Mamoru Maeda

▼吧台区域,The bar area  ©Decon Photo Studio

Indigo, which has been loved by both Japanese culture and Vietnamese culture, is used as an accent color as a symbol to respect both countries. Adopting brass as a point, the glossy feeling of metal special tightens the space and incorporates elegance as an element.

▼水磨石制披萨烤炉,Pizza ovens made of stone  ©Decon Photo Studio

Designer:Mamoru Maeda


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