review: From beer factory to “Party Pier”
ZHUJIANG BEER is one of a local famous and influential bran in Guangzhou, China, and part of the citizens’ memory, which witness the city’s development， and the enterprise is finding a way to transform and upgrade itself. Through the practical projects like these, CNS has been continuously working to protect and revitalize the industrial heritages in Guangzhou for more than ten years.
▼项目鸟瞰，Aerial view ©吴嗣铭 Siming Wu
▼新生的珠啤创意园，Pearl River Brewery Phase Ⅱ ©吴嗣铭 Siming Wu
Before the Guangzhou Asian Games in 2010, CNS designed and renovated the factory’s Coal Transportation plants to “Party Pier”, a waterfront bar street along with many cultural-leisure programs, which later became a highlight in Guangzhou’s nightlife and attracted fashioned and creative youths. The waterfront Railway brought even more people after the “Party Pier” station was set.
▼汽机锅炉间园区，Turbine factory ©吴嗣铭 Siming Wu
During the design of “Party Pier”, there were strict urban control specifications which restrict the buildings volume, and the Beer Brewery Factory still use the waterfront to transport raw materials and goods at that time, conflicting with the circulation of the bar street; and a tunneled city road passed below the site, making it difficult in foundation structure design. We solved these problems in a single way of “landscape integrated architecture “, a consistent folding structure which made the building volume into natural grass slope, leaving maximum opening to the river view meanwhile minimizing the impact on the scenery along the Pearl River. The factory production and transport circulation were covered under the landscape. The landscape-architecture made the bar street unique in space and experience, but also allows the use of the shallow foundation.
▼新型城市空间，The new urban space ©吴嗣铭 Siming Wu
From beer factory to “Party Pier”
▼琶醍地景改造2009年，Landscape Revitalization of Party Pier in 2009 ©竖梁社 Atelier cnS
▼新型滨水空间“琶醍”，Waterfront bar street—Party Pier ©竖梁社 Atelier cnS
Revitalization of The Steam Turbine Factory
After totally relocating the production plants, ZHUJIANG BEER GROUP hopes to turn the old factory site into a commercial-cultural project called “BREWERY”, a culture and fashion landmark in Guangzhou. It starts with some detailed basic work on remaining buildings and facilities near the waterfront. In 2018, CNS began to work on the most complex building, the former steam turbine room and its adjacent equipments (later referred to as ” turbine factory “), to make into the office building for ZHUJIANG BEER GROUP. Once the turbine factory was a power core that enable the entire factory, Now we hope it become a new “power core” and enable the entire park.
▼煤棚与汽机间内部原貌，The original appearance of the site © 竖梁社 Atelier cnS
Implement and deepen the spirit of public space
▼公共体系剖面，diagram ©竖梁社 Atelier cnS
As an office building project, the river side part was defined as an open public space. The waterfront greenway, the outdoor platform, and the mechanical maintenance walkway are combined into a multi-level consistent pedestrian system, introducing different viewpoints and walking experiences in both horizontal and vertical dimension, the riverside public space is greatly enlarged, with diversity in program and outstanding feature in public image. Other elements in the site are also taken care in a way to preserve the original spirit as much as possible, so the new and the old can have a conversation that tells the change of the city.
▼时尚琶醍，Party Pier ©竖梁社 Atelier cnS
▼临江景观步道，The waterfront greenway ©吴嗣铭 Siming Wu
“啤酒 + ”城市发展动态预测
“Beer +” City Development Trend Forecast
Due to the particularity of the site, the turbine factory will be made into the headquarters office in the short term, but in the long term, there is the possibility of transforming it into leased office, shared office, cultural-commercial complexes, or a mixture of multiple programs. Therefore, the design doesn’t aim to be a “genre building”, like they do in most situation. Instead, it starts with the consistency of the public circulation, pedestrian experience, landscape interface, etc, and finally leaded to a result of ambiguity.
▼动力核心，Power core ©吴嗣铭 Siming Wu
▼汽机间在短期内将作为总部办公使用，the turbine factory will be made into the headquarters office in the short term ©吴嗣铭 Siming Wu
▼汽机间立面，The facade of turbine room ©吴嗣铭 Siming Wu
▼立面细部，details of the facade ©吴嗣铭 Siming Wu
Preservation and Revitalization of Industrial Heritage
The industrial heritage preserved at the ZHUJIANG BEER GROUP site has unique style and value, but the protection codes and regulations of industrial heritage are still in the drafting phase so that the practical way of doing it is still an exploration. The turbine factory was originally a building dealing with coal, steam, and electricity, The scale is magnificent but dark and suppressed in a very unfriendly way. How can the industrial characteristics be kept while a comfortable and pleasant environment can be achieved？ After lots of work on site investigating and evaluation, we are able to formulated a utilization plan for each building element, including machine component. Through in-situ maintenance, relocation, demolition and reconstruction, etc., they can blend into the scene of modern office and lifestyle.
▼前广场设计，Front square ©吴嗣铭 Siming Wu
▼明显且独特的工业遗产风貌价值，Distinct and unique industrial heritage value ©吴嗣铭 Siming Wu
▼前广场输煤管道，Coal conveying pipeline ©吴嗣铭 Siming Wu
▼煤棚与水处理间形成的休闲广场，Square between the coal store room and Water treatment room ©吴嗣铭 Siming Wu
▼前广场，front sqare ©吴嗣铭 Siming Wu
The expression of industrial memory
We are trying to find the most particular industrial memory, and write it into the regenerative genes of“Pearl River Brewery”, so that it can be expressed quietly in the revitalization, people can step into this space Intertwined the new and old with a story to be heard.
▼汽机间内部空间，Interior space ©吴嗣铭 Siming Wu
▼工业建筑构件的立地保护，We formulated a utilization plan for each building element ©吴嗣铭 Siming Wu
The former building has a distinct industrial style featuring rationality and classical. Our facade inspirations come from the malt silo， coal store room，warehouses in the site, the material response the original granitic plaster, they become a feature of the entire project. The original concrete trusses and the orderly arrangement of the windows are maintained, “repair as how it was”, to preserve the history traces and memories as much as we can. Meanwhile, modern large-scale glass emphasizes the visual impact between the old and new elements, making a drama on the main building facade facing the city.
▼新与旧相互依存，The scene of new and old ©吴嗣铭 Siming Wu
▼保留原有混凝土桁架以及汽机间建筑原有窗洞的秩序排布，The original concrete trusses and the orderly arrangement of the windows are maintained ©吴嗣铭 Siming Wu
▼简洁现代风格同时不失工业文化气息，visual impact between the old and new elements ©吴嗣铭 Siming Wu
The “beer bubble” element was put into the curtain wall . It seems to invite you to have a cup of beer and live a little. The sun beats down, light and shadow are interlaced, intertwined pipe machinery in the platform crawls in and out, painted in the theme color of the beer history, as if time walks slower here.
▼工业遗产与现代化办公体系交相辉映，The scene of modern office and lifestyle ©吴嗣铭 Siming Wu
▼采用“珠江啤酒”主色调进行“调和”再生，the interior elements are painted in the theme color of the beer history ©吴嗣铭 Siming Wu
▼汽机间内部建立的“新连接”，New connections of interior space ©吴嗣铭 Siming Wu
▼现代化办公体系，The scene of modern office and lifestyle ©吴嗣铭 Siming Wu
▼锅炉平台管道交织，Intertwined pipe machinery in the platform ©吴嗣铭 Siming Wu
In the future, the new urban space will be a fertile soil awakened by industrial heritages and relics, growing more and more art, culture, and life styles. The“Pearl River Brewery” will take part in a cultural fermenting and brewing in the city as it has always do.
▼煤棚改造2009-2018年间，Coal store room Revitalization during 2009-2018 ©吴嗣铭 Siming Wu
▼水处理间改造2009-2018年间，Water treatment room Revitalization during 2009-2018 ©吴嗣铭 Siming Wu
▼总平面图，master plan ©竖梁社 Atelier cnS
▼汽机间立面，elevations ©竖梁社 Atelier cnS
▼汽机间与输煤管道立面，elevations of the building and the coal pipeline ©竖梁社 Atelier cnS
▼剖面图，sections ©竖梁社 Atelier cnS
项目设计 & 完成年份：2018.08-2020.01 & 2021.05
Project name：Pearl River Brewery Phase II,Guangzhou
Design year & Completion Year：2018.08-2020.01 & 2021.05
Leader designer & Team Lead architect：Zhiyuan Zhu, Guanqiu Zhong, Gang Song
Atelier cnS：Rongjuan Wu, JunPeng, Qili He, Guanjie Xie, Xiying Chang, Qifu Liang, Mingtian Zhang, Ju Chen, Weihao Long, Yuqiang Pang, Liu Tan, Chun Zhou，Junying Chen, Yuxiang Shen, Xiangying Chen(intern), Weiyi Zhen(intern)
Cicada Art：Shifeng Mo, Jiajin Li , Qiuyi Jian
Project location：Haizhu District, Guangzhou City
Gross Built Area：10690 ㎡
Photo credits：Siming Wu
Clients：Guangzhou Zhujiang beer Group Co Ltd