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近日，来自哥本哈根的建筑事务所Studio David Thulstrup为J. Lindeberg时装公司设计的新旗舰店在斯德哥尔摩落成，该旗舰店突出了在创意总监Jens Werner的带领下，J. Lindeberg这家瑞典公司的运动时尚传统和未来发展趋势。设计的目的在于设计和构建一个更加完善、清晰且独特的建筑空间表达方式，从而不仅能将其运用在J. Lindeberg自己的零售商店中，更能将其运用在其他品牌的店面内。
David Thulstrup has completed a new flagship store in Stockholm for J. Lindeberg highlighting the Swedish brand’s sport fashion heritage and future direction under creative director Jens Werner. The brief was to design and refine a clear and distinctive expression that can be used across its own retail stores and for shop in shop concessions.
▼旗舰店外观，exterior view of the flagship store
“此次，J. Lindeberg再次着眼于其根源，因此，我将公司的标志logo——一个桥梁一般的图案作为设计的出发点。我希望能够将这个logo、波普艺术以及70年代富有动感的图案融入进本项目的设计语言中，”建筑事务所Studio David Thulstrup的负责人David Thulstrup这样说道。
“J. Lindeberg has a renewed focus on its roots, so my starting point was its logo which is called the bridge. I wanted to implement that into the design language along with cues from Op art and the sporty patterns of the ‘70s,” says David Thulstrup, the principal of the Copenhagen-based studio.
▼透过入口的玻璃门看旗舰店室内，viewing the interior space of the flagship store from the glazed entrance
新零售店采用混凝土和法桐木材等材料，这些材料不仅创造出一种中性的色调，更营造出一种豪华而富有动感的空间氛围，使得J. Lindeberg能够通过这个新的旗舰店，从男女时装到滑雪服和高尔夫服，将品牌故事向人们娓娓道来。同时，建筑师还采用一抹淡黄色的植绒面板勾勒出J. Lindeberg的标志性色彩。
The palette of the new retail showroom is kept neutral using materials like concrete and platane wood to create a luxurious yet sporty ambience that enables J. Lindeberg to tell its whole brand story from men’s or women’s fashion to ski or golf wear. A splash of pale-yellow flocked panel picks up J. Lindeberg’s signature colour.
“鉴于J. Lindeberg的设计灵感都来源于70年代，我在颜色、纹理和图案等方面上都参考了那个年代的服饰特点。因此，我们通过使用曲线和直线来构成一种具有很强的图案感的几何造型，这种几何造型在空间中重复地出现，同时，也与服装中的某些图案具有类似的视觉观感，”Thulstrup说道。
“Because J. Lindeberg is inspired by the 70s, I referenced that period in colours, textiles and patterns. So there’s a geometric play of curves and straight lines overlaid with a strong graphic element that is repetitive and rather like some of the patterns in the clothing,” says Thulstrup.
▼旗舰店室内一览，采用混凝土和法桐木材等材料，创造出一种中性的色调，淡黄色的植绒面板突出品牌的标志性色彩，overview of the interior store, using concrete and platane wood to create a neutral palette, while a splash of pale-yellow flocked panel picking up J. Lindeberg’s signature colour
▼旗舰店室内局部，墙面采用重复的玻璃纤维板元素，具有很强的图案感，partial interior view of the flagship store, applying repetitive fibre glass panels elements to the wall surface, creating a strong graphic effect
坚硬的抛光混凝土地板和混凝土墙体为整个空间提供了一个底色，从而更好地衬托更柔软、更奢华的饰面，如植绒纹理墙和暖色调的法桐木材等。或弯曲或笔直的金属衣架和用作隔板的玻璃纤维板则赋予空间一种动感和技术感，值得一提的是，这一观感恰好与J.Lindeberg的服饰给人的感觉一致。
The solid base of the polished concrete floor and concrete effect on the walls is a strong foil for softer more luxurious finishes such as the flock-textured walls and the warm-toned platane wood. Curved and straight metal clothing racks and fibre glass panels used as dividers give it a techy feel that also aligns with the clothing range.
▼旗舰店室内局部，坚硬的抛光混凝土地板和混凝土墙体为整个空间提供了一个底色，金属衣架赋予空间动感，partial interior view of the flagship store, the solid base of the polished concrete floor and concrete walls forms a strong foil, while metal clothing racks give the space a techy feel
新旗舰店是一个灵活的多功能空间，就像一个画廊空间一样，除了通常的零售业务外，还能用于举办一系列其他活动。
The new store is designed as a flexible and multi-purpose space rather like a gallery that can be used for events and other activities beyond the usual retail operations.
“自设计初期以来，我就与David密切合作，共同探讨如何才能将J. Lindeberg的未来发展方向与新店的设计概念融合在一起。从某种意义上来说，这个再次着眼于品牌根源的零售店是J.Lindeberg未来发展的新起点。David对我们的传统和我们的方向和目标有着深入的了解，在这个前提下，我们共同创造了一些真正能够令人惊叹的东西，这些东西充分地反映了我们希望重新定义J.Lindeberg在运动时尚领域的丰富历史的愿景。J.Lindeberg是一个充满活力的国际时尚运动品牌，同时，我们也十分需要一个实体店来将其展示给大众。这座新的旗舰店不仅仅是一个商店那么简单，它更是一个多功能空间，在这里，我们可以尝试一系列新的事物，同时，也让我们的顾客能够亲身参与进来，”J.Lindeberg的创意总监Jens Werner这样说道。在本项目的设计中，建筑师采用巧妙的材料组合将这个零售的理念转译了出来。
“David and I have worked closely on how to apply the new JL direction into our new store concept. The re-making of the store is in a way the starting point of the new future for J.Lindeberg. David has an understanding for our heritage and where our brand is heading, and together we have created something really amazing that reflects our aim to redefine JL’s rich sports fashion history. JL is a dynamic international sports fashion brand and we need our physical spaces to reflect just that. The new flagship store is not just a store, it is a multi-purpose space where we can experiment and try new things out and let our customers play an important role” says creative director Jens Werner. This clash is interpreted in the retail concept through a clever mix of materials.
▼旗舰店室内局部，淡黄色的空间突出了品牌的标志性色彩，partial interior view of the flagship store, a splash of pale-yellow flocked panel picks up J. Lindeberg’s signature colour
▼旗舰店室内局部，混凝土墙体、淡黄色的展示柜和暖色调的法桐木材创造出一种轻松的奢华感，partial interior view of the flagship store, concrete walls, pale-yellow shelves and warm-toned platane wood create a cosmopolitan and relaxed luxe
在整体风格上，建筑师没有将这座新旗舰店打造为一个斯堪的纳维亚极简主义空间，而是赋予整个空间一种与品牌概念一致的、国际化的轻奢之感。
The overall effect is a cosmopolitan and relaxed luxe rather than Scandinavian minimalism, in tune with the brand.
“我从J.Lindeberg的起源和内核出发，将这些理念转译为一种现代的建筑语汇。然而，就像我一直以来所热衷的那样，在这个空间中，材料的选择上有一定的相似性，形式元素上也有一定的重复性，从而创造出一种情感上的联系，”Thulstrup这样说道。
“I’m taking references from J. Lindeberg’s DNA and making them current and contemporary. But, as I always like to do, there’s something familiar in the materiality or the repetition you can relate to and which, therefore, creates an emotional connection,” says Thulstrup.
▼旗舰店淡黄色的展示架细节，details of the pale-yellow shelves
▼室内材料细节，material details
CLIENT: J. Lindeberg
LOCATION: Biblioteksgatan 6, Stockholm
PURPOSE: Flagship store and retail concept for shop in shop
OPENING DATE: October 9, 2018
ARCHITECT: Studio David Thulstrup
PHOTOGRAPHER: Irina Boersma
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