Nestlé has opened its doors to the public. On the occasion of the 150th anniversary of the world’s largest food company, Utrecht experience design bureau Tinker imagineers has designed the family experience nest in Switzerland. An open house with a floor area of 6,626 m2 (3500m2 exhibition space), located in Vevey at Lake Geneva, in the place where Henri Nestlé established his first factory in 1866.
More than one hundred Dutch designers, engineers and builders worked together on the scenography for nest. Tinker involved many other creative companies in the € 45 million project, including Bruns (engineering and production) and Mansveld (AV and lighting technics).
▽ 家庭体验式展览空间－nest， family experience nest
Swiss Concept Consult Architectes对带有工业痕迹的场地进行了改造，覆盖上巨大的玻璃屋顶和钢结构。Tinker在下方设计了一个由白色流体结构组成的漂浮的、有机的大型世界。nest从6月15日起向观众开放。
The Swiss Concept Consult Architectes renovated the industrial heritage site and covered it with a magnificent glass roof and steel construction. Underneath, Tinker designed a large, floating, organic world made up of white, flowing forms. Nest opened to visitors from 15 June.
▽ 由玻璃屋顶和钢结构覆盖、有着工业痕迹的场地，the industrial heritage site covered with a glass roof and steel construction
▽ 白色流体结构组成漂浮的大型世界，a large, floating world made up of white, flowing forms
The big idea behind nest was simply to become more transparent and engage in an honest and involved dialogue about what the company stands for. Visitors will receive an interactive and personal look behind the scenes. They will accompany the enterprise on a journey through the past, present and future. Nestlé displays its diversity across five different zones, with ‘care, enjoy, improve & share’ as the motif.
▽ 夜景，evening view
An eye-catching feature in Piazza, the central atrium, is a life-size tree composed of more than 1200 flowers handmade from various product packages. Fondations brings visitors back to when the company was established in the 19th century in an authentic, timed attraction. The innovation here lies in the use of early cinema techniques developed during the same industrial age. By combining shadow plays, magic lanterns, ombres Chinoise and more, illusion becomes reality.
▽ 广场中庭的树由包装纸做的花点缀，the tree composed of flowers made from product packages in the central atrium of the Piazza
▽ Fondations部分将参观者带回公司创立之初，Fondations brings visitors back to when the company was established
▽ 幻灯机和皮影戏等古老技术，magic lanterns and ombres Chinoise and other antique techniques
Zeitgeist is devoted to 150 years of history and links Nestlé’s products, images and stories to iconic moments in world history. The space occupies two storeys and is almost a museum in itself. Inside there is a magical treasure room with a selection of very special objects, such as the prototype for the first Nespresso machine.
▽ 珍藏室，the treasure room
The present-day Forum uses interactive ways to make visitors conscious of the social challenges in nutrition and health and appeals to collective responsibility. The actions of all of the visitors influence a surprising light installation at the heart of the room.
▽ Forum部分的交互式设计，interactive design in Forum
Visions is the grand finale of nest. It consists of a spectacular world under the glass roof and symbolises the future. Visitors experience the passion of scientists and their creative innovations through games and a VR experience. Children have their own discovery journey that leads them through nest.
▽ 通过虚拟现实体验未来的Visions部分，experience Visions through VR
▽ 针对儿童体验的设计，special design for children
▽ 咖啡厅与纪念品店，cafe and souvenir shop
▽ 建设阶段，construction phase
Tinker imagineers, concept, scenography, AV & Multi Media productions, Utrecht – The Netherlands
Concept Consult Architectes, architecture, Lausanne – Switzerland
Bruns BV, development, engineering and production of scenery & fit out, Bergeijk – The Netherlands
Mansveld Projecten & Services BV, AV and lighting hardware and programming, Eindhoven – The Netherlands
Rina van der Weij, Artwork, Utrecht – The Netherlands
YiPP interactive people, interactive games, Amsterdam – The Netherlands
The First Floor, 3D visuals, Kinect games, Rotterdam – The Netherlands
Rapenburg Plaza, Light design, Amsterdam – The Netherlands
Tonwelt, audioguide, Berlin – Germany
Ziaja & Dorst Multimedia Solutions, voice-overs, Leiderdorp – The Netherlands
LucidPixel, 3D particle animation, Leiden – The Netherlands
Rockfish recording studio, Musicscape, Utrecht – The Netherlands
Tristan Robin, Actor, presenter, London – United Kingdom
March21, André Kloer, Mini documentaries, Amsterdam – The Netherlands
Most audio post, voice-overs and music for Fondations and Collection, Amsterdam – The Netherlands