The new headquarters of this travel agency in which we proposed to change the traditional paradigm of service business, where experience exceeds the relationship of purchase and sale. The product, travel, as a means to an end, and the end as a personal experience of the client; now become user and protagonist of the process.
London House is the result of the need that the company had to adjust to the constant changes of the corresponding market. We decided to design a project that could be transformed and accompany the programmatic needs that arose during the operation of the travel agency of our clients, and that neither the materials nor the furniture were conditioning at the time of providing this process.
▼立面细节设计，elevation detail design
The challenge was to design a space that would accompany the personal experiences of the users, in addition to complying with the requirements of the programmatic system and functioning of the agency. The “London House experience” integrates two worlds: (1.) the action of traveling (and the preparation that this requires) and (2.) participation in networks (as a driver of new experiences). Our goal was to project a space that would be the experience in itself, where the spatial identity of the brand will surpass the limits of graphic identity. Materialize the “London House experience” by modifying: the traditional spatial structure of sale of the other branches of the travel agency; the rigidity and statism of the materials and furniture in relation to the use of space and users.
OPERATION OF THE SPACES AND THE PROGRAM
London House had to offer a customer service area, open to the public for saling trips and tourist packages. But it also had to be able to transform itself into a space suitable for events without dissolving the spatial identity of the London Travel brand.
▼顾客服务区设计细节，service area details
A space in which we do not use walls to divide spaces, but generate visual sieves so that customers can recognize the entire store; but that when entering each of them (as they go through the purchase process) it is modified by the incidence of light, reflections and movement; providing a completely new experience at every moment of the process. We generate intimacy gradients, according to the programmatic needs required by the company.
▼在这个空间中我们不用墙来分隔空间，转而采用视觉过滤的形式让顾客可以看到整个店面，a space in which we do not use walls to divide spaces, but generate visual sieves so that customers can recognize the entire store
客户服务-伦敦之桌 Customer Service – The London Table
Our goal was to make the buyer of a trip in London Travel feel ownership of their own adventure and we seek to concretize that experience by modifying the relationship governed by the relationship “chair-desk-chair”.
▼客户服务区细节图，customer service area
For the customer service area, we designed the institutional furniture: modular tables that allow both the work of employees of the company, and spaces for support and interaction for customers. The furniture accompanies the constant movement of users and allows visitors to know offers and proposals, without the need to sit down to establish dates and destinations. In this table there are no fixed work spaces, and it is possible to use it standing / passing / observing, or sitting in armchairs. The maximum comfort of use, even with the static / dynamic double use, was key when designing the furniture.
▼桌子周围没有固定的工作空间，可以站立、路过、观察，或者坐在扶手椅中，in this table there are no fixed work spaces, and it is possible to use it standing / passing / observing, or sitting in armchairs
系统 The system
We proposed that the central house would be the reference for the future company franchises. This is why we decided to use materials of industrial origin, that could be easily obtained in our country and that could be standardized, produced in the workshop and installed in the franchises; reducing, in this way, work times and possible production errors. All the coverings and furnishings were designed to optimize the selected materials and ensure the quality of production and installation, even in the repetition.
▼通过不同的灯光、景象、活动来区分区域，areas modified by the incidence of light, reflections and movement
特性 The properties
A kaleidoscope of material that generates an easily transformable space (with projections and changes in lighting) according to the objective of each event that will take place in the store. We worked with mirrors, zinc, polycarbonates, aluminum, satin paints and veneers. To balance these materials, for the floor and coatings, we use natural cork oak. We are interested in finding the balance between the properties of the materials we use in each project; work by contrasts to exponentiate the virtues of each material (the bright becomes brighter if compared to something opaque, etc).
▼根据店内每个活动的目的，千变万化的材料让空间可以简单转换（利用投影和灯光的改变），a kaleidoscope of material that generates an easily transformable space (with projections and changes in lighting)
London House proposes an experience that exceeds the format of a traditional travel agency. The information is not displayed statically in banners or brochures; but the materials of the store have reflective properties and are possible surfaces on which to project images and videos. The travel offers are as varied as the interests of the customers who enter the agency.
▼通过图片和录像来传达服务项目，the service information is displayed on project images and videos
屏幕和饰面 Screens and Coatings
We generated reflective properties surfaces that could be projected with videos or the necessary information according to the event of the moment. Elements that allow an immediate transformation of the space and of the services offered by the company as well.
London House + Carbono Atelier
Building area: 1184 sqf
Function: Retail shop
Design Duration: June, 2018 – August 2018
Location: Buenos Aires
Type: Brand Development & Interior Design
Photograph: Carbono Atelier – Buenos Aires
Lucía Ferán, associate architect in project phase