HAYDON Hangzhou, China by Various Associates

感谢 万社设计 予gooood分享以下内容。更多关于他们：Various Associates on gooood
Appreciation towards Various Associates  for providing the following description:

01
诗意与科幻，牵引想象力的边界
Poetic and fantastic elements
Guide one’s imagination

江南名城 – 千古流传中充满诗意及中国风情的杭州；烟雨时的它，是最美的时节。“水光潋滟晴方好，山色空蒙雨亦奇。欲把西湖比西子，淡妆浓抹总相宜。”苏轼的《饮湖上初晴后雨》是很多人对杭州的幻想。

从文人笔墨下的天堂之境，到最具品牌意识的新一线城市，杭州以人文厚度与时尚吸附力，成为消费场景创新的高地。万社设计Various Associates希望平衡在地性及品牌理念，提取杭城的浪漫精神和特质，以穿梭苍穹宇宙般自由、包容且充满不确定性的空间体验，重新诠释江南烟雨的当代注解。

▼视频，美的万有引力
video, The Force of Attraction

Hangzhou, a city with poetic beauty and Chinese-style charm for thousands of years, is most fascinating when it is covered with floating mist. “The brimming waters delight the eyes on sunny days, the dimming hills present rare views in rainy haze. West Lake may be compared to Beauty of the West, whether she is richly or plainly dressed.”  This poem Praising West Lake in the Rain by Su Shi, a famous poet in ancient China, describes many people’s imagination about Hangzhou.

As the paradise for literati and scholars in ancient times, Hangzhou has now emerged into a new first-tier city with strong brand awareness, and has developed into an innovation center of consumption scenario with the advantages of profound cultural context and fashion attraction. As conceiving HAYDON’s new premise in Hangzhou, Various Associates intended to balance the locality and brand awareness, extract the romantic spirit and characteristics of Hangzhou, and interpret the charming misty atmosphere by creating a spatial experience as free, inclusive and full of uncertainties as the universe.

▼空间概览，overall view of the space ©榫卯建筑摄影 SFAP

与黑洞HAYDON品牌理念的结合，将黑洞引力这种能量的碰撞、扭曲、自由的张力，通过流动的线条及独特的动线在空间中表达出来。向上，发散，反射，悬挂及大片柔和纯粹的颜色，围绕着HAYDON的品牌扩散。盘旋环绕的动线引导着体验者的方向，行走的人成为空间里最亮的元素，最终形成这家极具自身吸引力的黑洞·杭州店。

The brand’s name HAYDON means “black hole” in Chinese language. Combined with HAYDON’s brand concept, the design expresses the collision, distortion, and free tension of black hole’s gravity through flowing lines and unique circulations in the space. Upward, diverging, reflective and hanging forms paired with large areas of soft and pure color spread throughout the space. The swirling circulation routes guide customers, making their movement a visual highlight in the space. This forms HAYDON Hanzhou’s great attractiveness.

▼弧形展柜，流动的线条，curved display podiums, flowing lines ©榫卯建筑摄影 SFAP

02
品牌文化与城市特质
Brand culture and city characteristics

黑洞杭州店地处于杭州最知名商圈——湖滨步行街区，外立面朝向Louis Vuitton、Gucci及Hermès等国际顶端奢侈品旗舰店，离世界非物质文化遗产的西湖仅100米的距离使此地理位置拥有得天独厚的关注度，以不容忽视的巨大外立面占据毗邻西湖的入口。

基于原来的场地是一个原始楼板结构基本全被拆除的场地，如何建立有趣及有效引导人群的动线是万社团队一如既往重视的问题。而在众多国际旗舰店及西湖美景的环绕下，让黑洞HAYDON成为独树一帜、显眼但同时内敛的存在是设计团队的根本目的。

HAYDON Hangzhou is located in Hubin Pedestrian Street, the most famous commercial street in Hangzhou, and is only 100 meters away from the West Lake, which is a world-class intangible cultural heritage. The facade of the store faces various top-notch luxury flagship stores such as Louis Vuitton, Gucci and Hermes. The store enjoys unparalleled exposure with its favorable geographic location and a big facade that dominates an entrance road to the West Lake.

The site is a space where the original floor slab structures had been basically removed. Various Associates worked to figure out fun circulations that can effectively guide customers. Considering the store’ surroundings including many globally-renowned flagship stores and the beautiful scenery of the West Lake, the design team aimed to make HAYDON a distinctive, conspicuous yet restraining presence.

▼店铺外观，external view of the store ©榫卯建筑摄影 SFAP

自由、个性、探索性是黑洞HAYDON品牌的DNA，而吸引力则是黑洞的核心。巨大的吸引力扭曲了黑洞所经过的地方，而落在黑洞上的物质会因为摩擦加热而在外围形成吸积盘，成为宇宙中最亮的一些天体，创造出一个无法被定义的想象共同体。

融合杭州城市的烟雨气质及提取自品牌理念中扭曲的引力轨迹，以外立面的方正与内置空间的圆弧，通过张力的动线去达到里外的极致对比及平衡，形成西湖边一处自有天地 -万社设计团队在兼顾品牌理念及城市特性、空间体验等多重考量下完成此次的HAYDON 杭州空间的创作。

Freedom, individuality and exploration are the brand DNA of HAYDON, and the force of attraction is the core of the black hole in the universe. The huge attraction of black hole distorts the place where it passes, and the matter falling into the black hole forms the accretion disk at the periphery due to frictional heating, then becoming some of the brightest celestial bodies in the universe and creating an imaginary cluster that cannot be defined.

The design integrated the misty, rainy characteristics of Hangzhou with the distorted gravitational track from the black hole. The square facade is in sharp contrast with the arcs inside the store. The designers struck a fantastic contrast and balance within and outside the space through circulations full of tension, hence creating an isolated world beside the West Lake. Various Associates conceived the store with full consideration into HAYDON’s concept, the city’s characteristics, and spatial experiences.

▼方形立面与内部的弧形楼梯
square facade and the curved staircase ©榫卯建筑摄影 SFAP

▼立面细部，facade details

03
不被定义
Not defined

从一楼入口往里进入室内的区域，灵活的旋转镜子，蛋壳黄色的烤漆面，在科幻的大片反光银色中给予温暖且舒适的属性。散射灯带、条形吊灯、弧形墙体以及通往未知的大阶梯等结合品牌本身的理念和对线下零售体验方式的创新，构成了一个在未知中探索的故事。

The entrance area at the first floor is decorated with flexible rotating mirrors. The pale yellow baked coating produces a sense of warmth and comfort in the space dominated by reflective, futuristic silver tone. Based on the brand’s concept, elements like scattered light strips, linear pendant lights, curved walls and large staircase narrate a story of exploring in the unknown and produce unique offline retail experiences.

▼透过玻璃立面看向室内空间，view to the interior space through the glass facade ©榫卯建筑摄影 SFAP

▼室内外界限模糊，blurred boundary between the interior and the outdoor space ©榫卯建筑摄影 SFAP

▼弧形墙体，curved wall ©榫卯建筑摄影 SFAP

由于转换层为新增结构，所以低矮处比层高较矮，而从空间缝隙中仰视挑空处又如同星际轨迹般层层递升；仔细一看，不知从何而来的光影在沟壑的最上方洒下，光影正沿着弧形墙体然下落。

The newly-added mezzanine has a lower ceiling. As customers look up, the space above is like an interstellar track ascending layer by layer. Light cast down from the gaps, and moves down along the arc-shaped walls with marvelous shadows.

▼夹层下的收银区
cashier under the mezzanine ©榫卯建筑摄影 SFAP

▼层层递升的体量
ascending layers ©榫卯建筑摄影 SFAP

▼弧形灯带，light belt ©榫卯建筑摄影 SFAP

追随着弧形灯带、沿着收银台的指引穿越到后方卖场，阵列的灯光透过定制的造型格栅映射下来，开放性的天花满足了综合点位上的灵活排布，同时为明亮的卖场提供了一定的灯光散热。

Guided by the cashier’s counter and arc-shaped light strips, customers will arrive at the back shopping zone, where lights are mounted in arrays through customized grilles. The open ceiling is convenient for flexible arrangement of equipment and helps promote heat dissipation for the brightly illuminated space.

▼后方卖场，阵列灯光，back shopping zone with lights mounted in arrays ©榫卯建筑摄影 SFAP

弧形盘绕的展柜结合连贯独立的三角形镜子，顾客在试用化妆品时俯视即可看到镜中的自己，避免了镜子数量不足而造成局部空间使用局促的常规问题。随处可见的镜子装置满足了顾客边逛边试的需求，空间与人在镜中自成风景。

The combination of arc-shaped showcases and continuous triangular mirrors allows customers to see themselves in the mirrors when trying cosmetics, hence avoiding crowded conditions caused by insufficient number of mirrors, which is a common problem in traditional stores. Mirrored installations are widely placed to meet customers’ needs for wandering around and trying products. The space and people form varying scenes in the mirrors.

▼弧形展柜上设置三角形镜面，arc-shaped showcases with triangular mirrors ©榫卯建筑摄影 SFAP

04
吸引力
Force of attraction

空间内向上的形式灵感来源于项目地杭州闻名于世的断桥，明人洪丞《断桥闲望》诗云：“闲作步上断桥头，到眼无穷胜景收”。设计团队以桥的体态份量感通过黑洞引力扭曲向上的一个进化方式，从而得到一个富有张力且力量感的向上体验。整个桥梯的体态由大到小，由直到曲，由下至上，由亮到暗。

The ascending form of spatial structures is inspired by the Broken Bridge, a world-famous scenic spot in Hangzhou. Hong Cheng, a poet of the Ming Dynasty wrote in his poem Leisure View on the Broken Bridge that “Strolling on the Broken Bridge, one will enjoy boundless scenery.” The bridge-like volume distorts and extends upwards through black hole’s gravity, thus creating an ascending experience full of tension and strength. The bridge staircase shifts from big to small, from straight to curving, from bottom to top, and from bright to dark.

▼桥梯，bridge staircase ©榫卯建筑摄影 SFAP

▼由大到小，由直到曲的楼梯，staircase shifts from big to small, from straight to curving ©榫卯建筑摄影 SFAP

沿着大阶梯向上踏向未知的旅程。随着盘旋的道路逐步向上，一点点窥探着神秘的上层空间，如同黑洞般吸引着人们进入且盘旋向上。

The large stairs lead to a journey of the unknown. Walking up along the spiral stairs, customers will gradually explore the mysterious upper space, which draws them in like a black hole.

▼楼梯细部，details of the staircase ©榫卯建筑摄影 SFAP

为了创造空间中弥漫烟雨雾气、反射柔和的光感，在材料选择上参考了航天材料MLI的质感。以大面积的银箔作为基调，纯粹但自然的材质通过互相作用，在反射与折射的多重影响下创造出奇特的光感。最终在多个自由弧形的空间体块中，多重反射下柔和均匀的光感造就了纯粹的空间仪式感，看似强势且霸道的体块却在人们行走入内时呈现柔情似水水、波粼粼的灵动感，如同置身于烟雨中。

In order to create a misty, reflective and soft ambience in the space, the designers selected materials referring to the texture of Aerospace material MLI. With a large area of silver foils setting the overall spatial tone, the pure, natural material textures create fantastic light changes and glittering effects through reflection and refraction. In various arc-shaped spatial volumes, the soft light under multiple reflections generates a pure sense of ritual. These volumes seem to be tough and powerful, but reveal softness and fluidity as customers walk inside, as if being standing in the misty rain.

▼大面积的银箔创造出柔和的光感
large area of silver foils creating a soft ambience ©榫卯建筑摄影 SFAP

05
探索性
Exploratory

空间中所有的动线都围绕着中心的HAYDON logo发散而形成了吸引力的自然动线。而品牌logo的所在处则是空间中最黑的地方，如品牌名字黑洞一般的存在，引导人们自然向上。

All circulations in the space diverge around the HAYDON logo at the center, full of smoothness and attraction. The brand’s logo is placed at the darkest area in the space, guiding customers to go upstairs for further exploration.

▼夹层产品展示区
product display area in the mezzanine ©榫卯建筑摄影 SFAP

▼夹层与二层形成视觉联系
visual connection between the mezzanine and the second floor ©榫卯建筑摄影 SFAP

进入二楼，上下分层的镜面玻璃展示隔断，背后空间可作为直播互动区或跨境商品体验区。行人可以走到玻璃隔断背部的区域体验产品，仿佛闯入后台化妆间，隐约的镜面反射既激发了探索欲和好奇心，又不失高级感。

The layered mirrored glass panels on the second floor function as showcases and partitions, while the space behind can be used as a live-streaming setting or a cross-border commodities experience area. Customers can experience the products behind the glass partitions, as if they broke into a backstage dressing room. The ambiguous mirror reflections trigger their curiosity and desire for exploration, and reveal a tasteful touch as well.

▼二层，镜面玻璃分隔空间，second floor, mirrored glass as partitions ©榫卯建筑摄影 SFAP

▼展示区，display area ©榫卯建筑摄影 SFAP

▼镜面后的多功能区，multifunctional area behind the mirrors ©榫卯建筑摄影 SFAP

▼镜面反射激发人们的好奇心
mirror reflections stimulating people’s curiosity ©榫卯建筑摄影 SFAP

唯一的深色背景墙让悬浮发光的HAYDON字样跳脱出来，无论处于二层任何位置目光视线都会被其深深吸引住。而当你沿着弧线再深入探索，行走置身于logo内，便成为了“风景”的一部分，进入到HAYDON的世界。

The only dark background wall highlights the suspended luminous HAYDON logo, catching the eye of customers at every corner on the second floor. As customers explore further along the arc and around the logo, they become a part of the “scene” and enter the world of HAYDON.

▼深色背景墙让logo跳脱出来，dark background highlights the luminous logo ©榫卯建筑摄影 SFAP

定制射灯从核心发散而成，一颗颗的射灯排列组成宇宙星轨般的阵列。镜面底部的光及银箔独特的反光映射到蛋壳色烤漆面上，丰富的产品如在太空站中展示出来供给人们随意挑选，科幻未来元素的品牌关怀在这段探索旅程中处处体现着。

Customized spotlights spread from the center and are arranged one by one like arrays of cosmic orbits. The light below the mirrors and the unique reflections of the silver foil cast onto the yellowish baked coating. Abundant products are displayed in the space station-like zone for customers to choose at will. Futuristic elements and the brand’s care for customers can be found throughout the exploratory journey.

▼从核心发散而出的射钉
spotlights spread from the center ©榫卯建筑摄影 SFAP

设计团队希望通过设计持续吸引着客人的好奇心。镜面的高货架与弧形银箔货架交错放置，错落有致的产品陈列给予行人丰富的购物体验。闭环的流线使顾客自然而然中便游逛穿梭完了整个展示区域。

Various Associates intended to continuously stimulate customers’ curiosity through design. The mirrored high shelves and curved silver-foil stands are staggered, with well-arranged products enriching customers’ shopping experiences. The circulation loop enables customers to wander smoothly throughout the whole exhibition area.

▼不同展架交错放置
different stands are staggered ©榫卯建筑摄影 SFAP

幽长纯粹的通高展示区域，井然有序的产品方便你快速找到对应的品牌。独立镂空的展柜则以弧形边缘弱化内部的尖锐感，以简单纯粹的方式阵列展示于空间之中。柔软的淡黄色不争不抢地作为最好的背景凸显各种产品。

The long and simple full-height display area and the orderly placed products help customers to quickly find their favored products. With arc edges, the independent carved-out cabinets weaken the sense of sharpness in the space, and displays merchandise in a simple and pure manner. The soft pale yellow tone provides a low-profile backdrop to highlight various products.

▼纯粹的通高展示区，full-height display area ©榫卯建筑摄影 SFAP

▼独立的镂空展柜，independent carved-out cabinets ©榫卯建筑摄影 SFAP

06
美与自由
Beauty & freedom

人与产品，在大面积的银色下无疑成为了绝对的空间主角，每一个颜色的身影走过都反射在朦胧空间中，成为空间内环境的一个元素。时刻自由的变化着，也影响着空间的最终画像。如品牌的文化强调，Beauty & Freedom——美与自由。超越时代的背景，从天到地，瑰丽奇特的诗境暗合现代科学，黑洞杭州旗舰店是万社设计团队在苏轼《饮湖上初晴后雨》意境上，融合宇宙黑洞苍穹的吸引力打造的浪漫科幻并存的想象共同体。

People and products become protagonists in the silver-toned space. The figures of people dressing in different colors are reflected onto the misty space, and become a part of the interior setting. As time changes, the scene in the space also varies, which echoes the brand’s emphasis on beauty & freedom. Going beyond the current context, this store’s magnificent and unique poetic atmosphere fits into modern science. Through drawing on the artistic conception of Su Shi’s poem Praising West Lake in the Rain and incorporating the attraction of the black hole, Various Associates created a retail space that integrates romance, fantastic elements and rich imagination.

▼通高玻璃将室内外连接在一起，floor to ceiling glass facade connecting the interior to the outdoor space ©榫卯建筑摄影 SFAP

通过设计美学及空间体验的打造，引入自由盘旋的动线，人们沿着品牌logo行走，晃动中的人们的身影反射在环境中，时刻变化的空间无法被定义。这就是品牌方希望传递的三大关键词，不被定义、探索性及吸引力。

The design team brought in design aesthetics and unique spatial experiences, and organized freely swirling circulation routes. As customers walking along the brand’s logo, their moving figures are reflected in the environment. This space is undefined as it changes over time, which satisfies the client’s expectations for the store: to be undefined, exploratory and attractive.

▼一层平面图，first floor plan ©万社设计

▼夹层平面图，mezzanine floor plan ©万社设计

▼二层平面图，second floor plan ©万社设计

项目名称：HAYDON黑洞
项目委托：HAYDON 黑洞
项目地址：中国 杭州
完成时间：2021.09
项目面积：862平方米
设计公司：万社设计 Various Associates（https://various-associates.com/）
主持设计：林倩怡、杨东子
设计团队：潘百真、黄永良
项目摄影：榫卯建筑摄影 SFAP

Project Name: HAYDON Hangzhou
Client: HAYDON
Location: Hangzhou, China
Completion Time: September 2021
Area: 862 Square Meters
Design Firm: Various Associates (https://various-associates.com/)
Lead Designers: Qianyi Lin, Dongzi Yang
Design Team: Baizhen Pan, Yongliang Huang
Photography: SFAP

More: 万社设计。更多关于他们：Various Associates on gooood