Bag In Box by Wanna One

When traveling, active the handsfree.

Project Specs


非常感谢 Wanna One 予gooood分享以下内容。更多关于他们:Wanna One on gooood.
Appreciations towards Wanna One for providing the following description:

马德里的每个角落都充满了趣味,值得你放下沉重的行李去逐一探索和领略——Bag In Box正是因此而生。这是一座城市储物柜,Wanna One工作室为之打造了一套完整的品牌体系,包括品牌定位、文案以及室内空间的设计。

Madrid is there to enjoy it, and to discover corner by corner. No rush, without caring about the weight nor the noise of your luggage. With this motto BAG IN BOX is born. A urban locker establishment, for which the marketing, design and interiorism studio Wanna One has developed a integral brand project, from its positioning, verbal universe, design and interiorism.

▼店铺外观,street view


As a common thread for the brand universe, the creative concept UNBOX YOUR TRAVEL was created. An argument to national and international public, which was also supported, in a visual way, by the shop furniture. The brand was structured enhancing the naming itself, with the intention of making a clear difference with their competitors.

▼从窗口望向室内,interior seen from the shop window


Concerning the interiorism, the main goal was to cool down the final client, contrasting with the normal rush when travelling. To achieve this, the space was divided by 2 main areas, one for the lockers and a welcoming one, with washed wood benches, inviting clients to stop and take a breath. Besides, a small space was created as a souvenir boutique, placed in one of the sides of the shop.

▼入口及接待区,entrance and reception area

▼储物柜区域,locker area

▼木制长椅使旅客能够坐下来放松一会儿,washed wood benches invite clients to stop and take a breath

▼黑色储物柜和影院式的灯光共同为空间带来宁静氛围,the black color of the lockers complements the feeling of peace given by the theatre light created for the area



Keeping this distribution view, Wanna One decided to use contrasting materials, with white tiles and black joints in the central part of the shop and acoustic panels in the upper parts. To add an extra point of warm to the combination, pink color was chosen for the floor and the signs, which was designed from volumetric icons, according with the graphic line of the logo.

▼中央空间使用了白色的瓷砖和黑色的接缝,white tiles and black joints were used in the central part of the shop

▼标识中的立体字形与品牌logo的设计保持了一致,the signs was designed from volumetric icons according with the graphic line of the logo


In the lockers area, due to the high amount of them, black color was chosen to integrate them in the space and to complement the feeling of peace given by the theatre light created for the area. In resume, it is a project thought to the smallest detail, like the employee’s uniform, the BAG GUYS, who will add to its black uniform an eternal smile. So you already know, when you visit Madrid, get rid of your luggage and UNBOX YOUR TRAVEL.

▼室外细部,detail of the external space


▼夜景,night view

▼平面及周边产品设计,graphic and product design


▼设计概念图,design concept

Project: Bag In Box
Creator: Wanna One
Project fields: Market auditory and trends Brand strategy?Corporate identity?Signs
Location: Madrid (Spain)
Construction period: 2017
Surface: 37 m2
Photography: Caulinphoto
Lighting Project: Viabizzuno Valencia

More:  Wanna One,更多关于他们:Wanna One on gooood

Click to contact with the designer/author

Post a Comment